실내위치기반 서비스 시장 : 기술, 기기, 용도, 산업별 - 세계 예측(2025-2030년)

The Indoor Location Based Services Market was valued at USD 20.70 billion in 2023, expected to reach USD 24.82 billion in 2024, and is projected to grow at a CAGR of 19.96%, to USD 74.05 billion by 2030.

Indoor Location Based Services (ILBS) involve technology and platforms used to detect and manage the geographical location of people or devices within a building. These services are crucial in providing navigation, tracking, and analytics in indoor environments where GPS is typically unreliable. The necessity of ILBS is growing, finding applications in varied sectors such as retail, healthcare, entertainment, manufacturing, and transport to enhance customer experience, operational efficiency, and strategic decision-making. Retail uses ILBS for targeted marketing and enhanced shopping experiences, while healthcare employs it for asset and personnel tracking. The market is experiencing growth fueled by the integration of advanced technologies, such as artificial intelligence and the Internet of Things (IoT), promoting more accurate and efficient location tracking systems. Key growth drivers include the rising demand for personalized services, increased customer engagement strategies, and advancements in wireless communication technology.

Current opportunities lie in expanding ILBS applications across under-penetrated industries like healthcare and manufacturing, and innovating solutions that ensure better accuracy and lower costs. Moreover, developments in machine learning algorithms present potential for enhanced data analytics, aiding in better business insights. However, market growth faces constraints such as privacy concerns, high implementation costs, and technological interoperability challenges. Data security regulations globally might also slow adoption rates. To exploit these limitations, businesses should focus on secure, scalable, and cost-effective ILBS solutions.

Innovation should emphasize creating multi-functional platforms that offer seamless integration with existing systems, while ongoing research should explore battery-efficient, high-precision localization technologies. The nature of the ILBS market is dynamic, with competition intensifying as companies increasingly understand its strategic value. Continuous innovation and a customer-focused approach are pivotal for organizations seeking to capture market share. Additionally, cross-industry collaborations can open new pathways for technological advancements and market expansion. As ILBS technology continues to evolve, businesses positioned at the forefront of innovation in precision, privacy, and cost-effectiveness will likely lead the market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Indoor Location Based Services Market

The Indoor Location Based Services Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing use of location-based services for promotional applications
  • Growing development in the infrastructure facilities
  • Rising need for assistance and security among consumers
• Market Restraints
  • Concern over data security
• Market Opportunities
  • Technological advancements in the location-based services
  • Surge in the penetration of the connected devices such as mobile phones
• Market Challenges
  • Less awareness among consumers about indoor location-based services

Porter's Five Forces: A Strategic Tool for Navigating the Indoor Location Based Services Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Indoor Location Based Services Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Indoor Location Based Services Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Indoor Location Based Services Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Indoor Location Based Services Market

A detailed market share analysis in the Indoor Location Based Services Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Indoor Location Based Services Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Indoor Location Based Services Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Indoor Location Based Services Market

A strategic analysis of the Indoor Location Based Services Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Indoor Location Based Services Market, highlighting leading vendors and their innovative profiles. These include Acuity Brands, Inc., CenTrak, Inc., Environmental Systems Research Institute, Inc., HERE Global B.V., Hewlett Packard Enterprise Company, HID Global Corporation by ASSA ABLOY, IndoorAtlas Oy, Infsoft GmbH, Inpixon, Navenio Ltd., Pozyx NV, Situm Technologies, Sonitor Technologies, Ubisense Ltd., and Zebra Technologies Corporation.

Market Segmentation & Coverage

This research report categorizes the Indoor Location Based Services Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology, market is studied across Acoustic Systems, Infrared Systems, Proximity-Based Systems, Ultra Wide-Band Systems, and WiFi-Based Systems.
• Based on Device, market is studied across Beacon, Mobile Sensor, and RFID Tag.
• Based on Application, market is studied across Asset Tracking, Indoor Navigation, and People Tracking.
• Based on Industry, market is studied across Airport, Automotive, Healthcare, Hotel & Restaurant, Insurance, Manufacturing, Media & Entertainment, Mobile Payments, Public Sector & Infrastructure, Retail, Telecom & Utilities, Transportation & Logistics, and Warehousing.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing use of location-based services for promotional applications
    • 5.1.1.2. Growing development in the infrastructure facilities
    • 5.1.1.3. Rising need for assistance and security among consumers
  • 5.1.2. Restraints
    • 5.1.2.1. Concern over data security
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological advancements in the location-based services
    • 5.1.3.2. Surge in the penetration of the connected devices such as mobile phones
  • 5.1.4. Challenges
    • 5.1.4.1. Less awareness among consumers about indoor location-based services
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Indoor Location Based Services Market, by Technology

• 6.1. Introduction
• 6.2. Acoustic Systems
• 6.3. Infrared Systems
• 6.4. Proximity-Based Systems
• 6.5. Ultra Wide-Band Systems
• 6.6. WiFi-Based Systems

7. Indoor Location Based Services Market, by Device

• 7.1. Introduction
• 7.2. Beacon
• 7.3. Mobile Sensor
• 7.4. RFID Tag

8. Indoor Location Based Services Market, by Application

• 8.1. Introduction
• 8.2. Asset Tracking
• 8.3. Indoor Navigation
• 8.4. People Tracking

9. Indoor Location Based Services Market, by Industry

• 9.1. Introduction
• 9.2. Airport
• 9.3. Automotive
• 9.4. Healthcare
• 9.5. Hotel & Restaurant
• 9.6. Insurance
• 9.7. Manufacturing
• 9.8. Media & Entertainment
• 9.9. Mobile Payments
• 9.10. Public Sector & Infrastructure
• 9.11. Retail
• 9.12. Telecom & Utilities
• 9.13. Transportation & Logistics
• 9.14. Warehousing

10. Americas Indoor Location Based Services Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Indoor Location Based Services Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Indoor Location Based Services Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Acuity Brands, Inc.
• 2. CenTrak, Inc.
• 3. Environmental Systems Research Institute, Inc.
• 4. HERE Global B.V.
• 5. Hewlett Packard Enterprise Company
• 6. HID Global Corporation by ASSA ABLOY
• 7. IndoorAtlas Oy
• 8. Infsoft GmbH
• 9. Inpixon
• 10. Navenio Ltd.
• 11. Pozyx NV
• 12. Situm Technologies
• 13. Sonitor Technologies
• 14. Ubisense Ltd.
• 15. Zebra Technologies Corporation