세계의 지능형 가상 어시스턴트 시장 : 기술, 제품, 최종 사용자별 예측(2025-2030년)

The Intelligent Virtual Assistant Market was valued at USD 3.99 billion in 2023, expected to reach USD 4.56 billion in 2024, and is projected to grow at a CAGR of 14.55%, to USD 10.35 billion by 2030.

Intelligent Virtual Assistants (IVAs) are software entities that perform tasks or services via voice command, text, or other communicative input on behalf of individuals. Their scope encompasses applications in smartphones, smart home devices, customer support, healthcare, and financial services. The necessity of IVAs is driven by the growing demand for streamlined user interactions, personalized customer service, and the adoption of voice-activated devices. In terms of application, IVAs are integrated into platforms ranging from simple task reminders to complex customer service operations, enhancing efficiency and user engagement. End-use industries such as retail, healthcare, banking, and IT are progressively adopting IVAs to transform consumer interaction, reduce operational costs, and provide 24/7 support. Growth factors include advancements in artificial intelligence, machine learning, and natural language processing, which enhance the adaptability and functionality of IVAs, along with increasing consumer preference for automation and immersive technology experiences.

Potential opportunities lie in expanding IVA applications in underutilized sectors like healthcare, where they can assist in patient monitoring and support tasks, and in smart home markets, which continue to exhibit growth potential. Companies are encouraged to leverage IVA technology in regions with budding tech infrastructures to capture an emerging user base keen on adopting smart solutions. However, limitations such as cybersecurity concerns, data privacy issues, and the complexities of regional language processing pose significant challenges. Additionally, the requirement for substantial initial investment in technology and infrastructure can deter small and medium enterprises.

Innovative areas for research include enhancing contextual understanding in IVAs, improving multi-language support, and creating more personalized interaction experiences. The market, dynamic in nature, offers a promising avenue for companies prioritizing data security and user privacy while investing in R&D for seamless IVA integration. Successful navigation of these elements necessitates a focus on developing a robust yet adaptable dialogue management system tailored to diverse user needs, facilitating business growth and a strengthened competitive stance.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Intelligent Virtual Assistant Market

The Intelligent Virtual Assistant Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing Adoption in Industries Owing to Rising Need For Customer Engagement From Enterprises
  • Rapid Integration of Speaker-Based Virtual Assistants and Smart Home Appliances
  • Potential Demand Attributed to the Availability of Low-Cost Software Modules for Chatbot
• Market Restraints
  • Complications and Privacy Concerns Pertinent to System Integration
• Market Opportunities
  • Emerging Integration of Multi-Language Support in Intelligent Virtual Assistants (IVA)
  • Ongoing Research and Development (R&D) to Include Gesture Recognition Technology
• Market Challenges
  • Dearth of Awareness of Intelligent Virtual Assistant (IVA) and Reduced Market Reach in Developing Economies

Porter's Five Forces: A Strategic Tool for Navigating the Intelligent Virtual Assistant Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Intelligent Virtual Assistant Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Intelligent Virtual Assistant Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Intelligent Virtual Assistant Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Intelligent Virtual Assistant Market

A detailed market share analysis in the Intelligent Virtual Assistant Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Intelligent Virtual Assistant Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Intelligent Virtual Assistant Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Intelligent Virtual Assistant Market

A strategic analysis of the Intelligent Virtual Assistant Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Intelligent Virtual Assistant Market, highlighting leading vendors and their innovative profiles. These include [24]7.ai, Inc., Amazon.com, Inc., Amelia US LLC, Anboto Europe SL, Apple Inc., Avaamo, Inc., Baidu, Inc., BlackBerry Limited, CodeBaby, LLC, Creative Virtual Ltd., CSS Corp., EdgeVerve Systems Limited by Infosys Limited, eGain Corporation, Google LLC by Alphabet Inc., Inbenta Holdings Inc., International Business Machines Corporation, Kore.ai Inc., Meta Platforms, Inc., Microsoft Corporation, Oracle Corporation, Samsung Electronics Co., Ltd., Serviceaide, Inc., True Image Interactive, Inc., and Verint Systems, Inc..

Market Segmentation & Coverage

This research report categorizes the Intelligent Virtual Assistant Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology, market is studied across Automatic Speech Recognition, Text-Based, and Text-to-Speech.
• Based on Product, market is studied across Chatbots and Smart Speakers.
• Based on End User, market is studied across Commercial and Personal. The Commercial is further studied across BFSI, Healthcare, Retail, Telecom, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing Adoption in Industries Owing to Rising Need For Customer Engagement From Enterprises
    • 5.1.1.2. Rapid Integration of Speaker-Based Virtual Assistants and Smart Home Appliances
    • 5.1.1.3. Potential Demand Attributed to the Availability of Low-Cost Software Modules for Chatbot
  • 5.1.2. Restraints
    • 5.1.2.1. Complications and Privacy Concerns Pertinent to System Integration
  • 5.1.3. Opportunities
    • 5.1.3.1. Emerging Integration of Multi-Language Support in Intelligent Virtual Assistants (IVA)
    • 5.1.3.2. Ongoing Research and Development (R&D) to Include Gesture Recognition Technology
  • 5.1.4. Challenges
    • 5.1.4.1. Dearth of Awareness of Intelligent Virtual Assistant (IVA) and Reduced Market Reach in Developing Economies
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Intelligent Virtual Assistant Market, by Technology

• 6.1. Introduction
• 6.2. Automatic Speech Recognition
• 6.3. Text-Based
• 6.4. Text-to-Speech

7. Intelligent Virtual Assistant Market, by Product

• 7.1. Introduction
• 7.2. Chatbots
• 7.3. Smart Speakers

8. Intelligent Virtual Assistant Market, by End User

• 8.1. Introduction
• 8.2. Commercial
  • 8.2.1. BFSI
  • 8.2.2. Healthcare
  • 8.2.3. Retail
  • 8.2.4. Telecom
  • 8.2.5. Travel & Hospitality
• 8.3. Personal

9. Americas Intelligent Virtual Assistant Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Intelligent Virtual Assistant Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Intelligent Virtual Assistant Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. [24]7.ai, Inc.
• 2. Amazon.com, Inc.
• 3. Amelia US LLC
• 4. Anboto Europe SL
• 5. Apple Inc.
• 6. Avaamo, Inc.
• 7. Baidu, Inc.
• 8. BlackBerry Limited
• 9. CodeBaby, LLC
• 10. Creative Virtual Ltd.
• 11. CSS Corp.
• 12. EdgeVerve Systems Limited by Infosys Limited
• 13. eGain Corporation
• 14. Google LLC by Alphabet Inc.
• 15. Inbenta Holdings Inc.
• 16. International Business Machines Corporation
• 17. Kore.ai Inc.
• 18. Meta Platforms, Inc.
• 19. Microsoft Corporation
• 20. Oracle Corporation
• 21. Samsung Electronics Co., Ltd.
• 22. Serviceaide, Inc.
• 23. True Image Interactive, Inc.
• 24. Verint Systems, Inc.