세계의 인터넷 프로토콜 TV 시장 : 컴포넌트별, 스트리밍 유형별, 트랜스미션 유형별, 전송 유형별, 디바이스 유형별, 용도별, 최종 사용자별, 업종별 예측(2025-2030년)

The Internet Protocol Television Market was valued at USD 86.45 billion in 2023, expected to reach USD 99.57 billion in 2024, and is projected to grow at a CAGR of 15.66%, to USD 239.41 billion by 2030.

Internet Protocol Television (IPTV) is a system where television services are delivered using the internet protocol suite over a packet-switched network like a LAN or the internet, rather than being delivered through traditional terrestrial, satellite signal, and cable television formats. The necessity of IPTV is underscored by its demand for flexible, scalable, and efficient delivery of content where traditional broadcasting falls short. Applications range from live television, time-shifted TV (i.e., catch-up TV and start-over TV), and video-on-demand (VOD) services, catering to residential, commercial, and educational sectors. End-use spans from individual consumers seeking more control over their viewing habits to enterprises using IPTV for corporate communications and educational institutions delivering content-based learning.

Key growth factors influencing the IPTV market include the increasing penetration of high-speed broadband, the rising demand for smart TV apps, and a shift toward personalized content consumption. The growth of internet connectivity, coupled with cloud technology and the rise of internet users globally, presents opportunities in regions with expanding digital infrastructures, such as Asia-Pacific and parts of Africa. There's an opportunity to leverage artificial intelligence and machine learning to enhance content recommendation systems, improving user experience and engagement.

However, market growth faces challenges such as high initial setup costs, content piracy concerns, and regulatory issues related to internet services. IPTV providers often grapple with network congestion and quality of service (QoS), which can affect user satisfaction. Innovation can focus on developing more robust security measures to counter piracy, enhancing network management tools to ensure consistent streaming quality, and exploring immersive technologies like augmented and virtual reality to offer new content experiences. Recommended areas for research and innovation include improving compression technologies to reduce bandwidth usage and advancing cloud-based IPTV solutions for better scalability and cost efficiency. The IPTV market's nature is competitive and rapidly evolving, with major players continually innovating to secure a share of the shifting digital viewing landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Internet Protocol Television Market

The Internet Protocol Television Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing preference for video-on-demand and growing demand for high-definition channels
  • Increase in internet video advertising
  • Rapidly rising internet penetration globally
• Market Restraints
  • Stringent regulatory norms of IPTV
• Market Opportunities
  • Emerging adoption of 5G technology
  • Increasing demand for fiber-to-the-home (FTTH) connections
• Market Challenges
  • Technical challenges related to IPTV

Porter's Five Forces: A Strategic Tool for Navigating the Internet Protocol Television Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Internet Protocol Television Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Internet Protocol Television Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Internet Protocol Television Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Internet Protocol Television Market

A detailed market share analysis in the Internet Protocol Television Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Internet Protocol Television Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Internet Protocol Television Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Internet Protocol Television Market

A strategic analysis of the Internet Protocol Television Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Internet Protocol Television Market, highlighting leading vendors and their innovative profiles. These include Akamai Technologies, Inc., AT&T Inc., Broadcom Corporation, Cisco Systems, Inc., CommScope Inc., Foxtel Group, Huawei Technologies Co., Ltd., Lumen Technologies, Inc., Matrix Stream Technologies Inc, Orange S.A, Setplex LLC, Telebreeze Corporation, Telefonaktiebolaget LM Ericsson, Tripleplay Services Limited, and Verizon Communications Inc..

Market Segmentation & Coverage

This research report categorizes the Internet Protocol Television Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Hardware, Services, and Software. The Hardware is further studied across Encoder, Receiver, Router, and Set-Top Box. The Services is further studied across In-House Services and Managed Services.
• Based on Streaming Type, market is studied across Non-Video Television and Video Television.
• Based on Subscription Type, market is studied across Subscription Free IPTV and Subscription-Based IPTV.
• Based on Transmission Type, market is studied across Wired and Wireless.
• Based on Device Type, market is studied across Desktops & Laptops, Smart TVs, and Smartphones & Tablets.
• Based on Application, market is studied across Linear Television and Non-Linear Television.
• Based on End-User, market is studied across Large Enterprises, Residential Customers, and SMEs.
• Based on Vertical, market is studied across Advertising & Marketing, Education, Gaming, Healthcare & Medical, Manufacturing, Media & Entertainment, Online Stores, and Telecom & IT.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing preference for video-on-demand and growing demand for high-definition channels
    • 5.1.1.2. Increase in internet video advertising
    • 5.1.1.3. Rapidly rising internet penetration globally
  • 5.1.2. Restraints
    • 5.1.2.1. Stringent regulatory norms of IPTV
  • 5.1.3. Opportunities
    • 5.1.3.1. Emerging adoption of 5G technology
    • 5.1.3.2. Increasing demand for fiber-to-the-home (FTTH) connections
  • 5.1.4. Challenges
    • 5.1.4.1. Technical challenges related to IPTV
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Internet Protocol Television Market, by Component

• 6.1. Introduction
• 6.2. Hardware
  • 6.2.1. Encoder
  • 6.2.2. Receiver
  • 6.2.3. Router
  • 6.2.4. Set-Top Box
• 6.3. Services
  • 6.3.1. In-House Services
  • 6.3.2. Managed Services
• 6.4. Software

7. Internet Protocol Television Market, by Streaming Type

• 7.1. Introduction
• 7.2. Non-Video Television
• 7.3. Video Television

8. Internet Protocol Television Market, by Subscription Type

• 8.1. Introduction
• 8.2. Subscription Free IPTV
• 8.3. Subscription-Based IPTV

9. Internet Protocol Television Market, by Transmission Type

• 9.1. Introduction
• 9.2. Wired
• 9.3. Wireless

10. Internet Protocol Television Market, by Device Type

• 10.1. Introduction
• 10.2. Desktops & Laptops
• 10.3. Smart TVs
• 10.4. Smartphones & Tablets

11. Internet Protocol Television Market, by Application

• 11.1. Introduction
• 11.2. Linear Television
• 11.3. Non-Linear Television

12. Internet Protocol Television Market, by End-User

• 12.1. Introduction
• 12.2. Large Enterprises
• 12.3. Residential Customers
• 12.4. SMEs

13. Internet Protocol Television Market, by Vertical

• 13.1. Introduction
• 13.2. Advertising & Marketing
• 13.3. Education
• 13.4. Gaming
• 13.5. Healthcare & Medical
• 13.6. Manufacturing
• 13.7. Media & Entertainment
• 13.8. Online Stores
• 13.9. Telecom & IT

14. Americas Internet Protocol Television Market

• 14.1. Introduction
• 14.2. Argentina
• 14.3. Brazil
• 14.4. Canada
• 14.5. Mexico
• 14.6. United States

15. Asia-Pacific Internet Protocol Television Market

• 15.1. Introduction
• 15.2. Australia
• 15.3. China
• 15.4. India
• 15.5. Indonesia
• 15.6. Japan
• 15.7. Malaysia
• 15.8. Philippines
• 15.9. Singapore
• 15.10. South Korea
• 15.11. Taiwan
• 15.12. Thailand
• 15.13. Vietnam

16. Europe, Middle East & Africa Internet Protocol Television Market

• 16.1. Introduction
• 16.2. Denmark
• 16.3. Egypt
• 16.4. Finland
• 16.5. France
• 16.6. Germany
• 16.7. Israel
• 16.8. Italy
• 16.9. Netherlands
• 16.10. Nigeria
• 16.11. Norway
• 16.12. Poland
• 16.13. Qatar
• 16.14. Russia
• 16.15. Saudi Arabia
• 16.16. South Africa
• 16.17. Spain
• 16.18. Sweden
• 16.19. Switzerland
• 16.20. Turkey
• 16.21. United Arab Emirates
• 16.22. United Kingdom

17. Competitive Landscape

• 17.1. Market Share Analysis, 2023
• 17.2. FPNV Positioning Matrix, 2023
• 17.3. Competitive Scenario Analysis
• 17.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Akamai Technologies, Inc.
• 2. AT&T Inc.
• 3. Broadcom Corporation
• 4. Cisco Systems, Inc.
• 5. CommScope Inc.
• 6. Foxtel Group
• 7. Huawei Technologies Co., Ltd.
• 8. Lumen Technologies, Inc.
• 9. Matrix Stream Technologies Inc
• 10. Orange S.A
• 11. Setplex LLC
• 12. Telebreeze Corporation
• 13. Telefonaktiebolaget LM Ericsson
• 14. Tripleplay Services Limited
• 15. Verizon Communications Inc.