세계의 인터넷 보안 시장 : 제공 서비스별, 최종 사용자별 예측(2025-2030년)

The Internet Security Market was valued at USD 66.73 billion in 2023, expected to reach USD 71.60 billion in 2024, and is projected to grow at a CAGR of 7.72%, to USD 112.37 billion by 2030.

The internet security market encompasses a broad array of products and services designed to protect networks, devices, programs, and data from attacks, damage, or unauthorized access. Its scope covers various applications such as antivirus software, firewalls, intrusion detection systems, encryption tools, and identity and access management solutions. Internet security is necessary due to the escalating volume and sophistication of cyber threats that affect businesses, governments, and individuals. End-use applications span numerous sectors, including healthcare, finance, retail, and government, where data integrity is critical. The market is driven by factors such as the rise in remote work necessitating secure access to corporate resources, increasing digitalization, and stringent regulatory requirements for data protection. The proliferation of Internet of Things (IoT) devices and advancements in AI and machine learning provide significant growth opportunities, particularly in predictive security measures and automated response systems. However, the market faces challenges like the high cost of advanced security solutions, a lack of skilled cybersecurity professionals, and the evolving nature of cyber threats that render some existing measures obsolete. Companies can explore innovations in blockchain for secure transactions, quantum cryptography for data encryption, and zero-trust architecture to strengthen access controls. Keeping pace with these trends, developing comprehensive managed security services, and offering scalable, cloud-based solutions can position businesses to leverage emerging opportunities. Research directed towards integration of behavioral biometrics and continuous authentication methods can further ensure robust protection. Despite facing competitive and regulatory challenges, with cyber threats continually evolving, the market remains dynamic with a strong potential for lucrative returns. Businesses must focus on expanding their cybersecurity portfolios, investing in R&D, and collaborating with other tech entities to address limitations and enhance their value proposition in this ever-evolving landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Internet Security Market

The Internet Security Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising incidences of cyber threats worldwide
  • Stringent data privacy and security regulations
  • Rapid adoption of digital and cloud technologies
• Market Restraints
  • High cost associated with internet security solutions
• Market Opportunities
  • Advancements in internet security solutions
  • Demand for managed internet security services
• Market Challenges
  • Cost constraints and interoperability issues

Porter's Five Forces: A Strategic Tool for Navigating the Internet Security Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Internet Security Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Internet Security Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Internet Security Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Internet Security Market

A detailed market share analysis in the Internet Security Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Internet Security Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Internet Security Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Internet Security Market

A strategic analysis of the Internet Security Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Internet Security Market, highlighting leading vendors and their innovative profiles. These include Akamai Technologies, Inc., Avast Group, Check Point Software Technologies Ltd., Cisco Systems, Inc., CrowdStrike Inc., Cybereason Inc., Darktrace Holdings Limited, ESET, spol. s r. o., F-Secure, FireEye, Inc., Fortinet, Inc., Intel Corporation, International Business Machines Corporation, Kaspersky Lab, Malwarebytes, McAfee, LLC, Microsoft Corporation, Mimecast Services Limited, Palo Alto Networks, Inc., Rapid7, Inc., S.C. BITDEFENDER S.R.L., SentinelOne, Inc., Trend Micro Incorporated, and VMware, Inc..

Market Segmentation & Coverage

This research report categorizes the Internet Security Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Offering, market is studied across Services and Software. The Software is further studied across Antivirus/Antimalware, Compliance & Policy Management, Encryption & Tokenization, and Log Management & SIEM.
• Based on End-user, market is studied across BFSI, Defense/Government, Energy, Healthcare, IT & Telecom, Manufacturing, and Retail.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising incidences of cyber threats worldwide
    • 5.1.1.2. Stringent data privacy and security regulations
    • 5.1.1.3. Rapid adoption of digital and cloud technologies
  • 5.1.2. Restraints
    • 5.1.2.1. High cost associated with internet security solutions
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in internet security solutions
    • 5.1.3.2. Demand for managed internet security services
  • 5.1.4. Challenges
    • 5.1.4.1. Cost constraints and interoperability issues
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Internet Security Market, by Offering

• 6.1. Introduction
• 6.2. Services
• 6.3. Software
  • 6.3.1. Antivirus/Antimalware
  • 6.3.2. Compliance & Policy Management
  • 6.3.3. Encryption & Tokenization
  • 6.3.4. Log Management & SIEM

7. Internet Security Market, by End-user

• 7.1. Introduction
• 7.2. BFSI
• 7.3. Defense/Government
• 7.4. Energy
• 7.5. Healthcare
• 7.6. IT & Telecom
• 7.7. Manufacturing
• 7.8. Retail

8. Americas Internet Security Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Internet Security Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Internet Security Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Akamai Technologies, Inc.
• 2. Avast Group
• 3. Check Point Software Technologies Ltd.
• 4. Cisco Systems, Inc.
• 5. CrowdStrike Inc.
• 6. Cybereason Inc.
• 7. Darktrace Holdings Limited
• 8. ESET, spol. s r. o.
• 9. F-Secure
• 10. FireEye, Inc.
• 11. Fortinet, Inc.
• 12. Intel Corporation
• 13. International Business Machines Corporation
• 14. Kaspersky Lab
• 15. Malwarebytes
• 16. McAfee, LLC
• 17. Microsoft Corporation
• 18. Mimecast Services Limited
• 19. Palo Alto Networks, Inc.
• 20. Rapid7, Inc.
• 21. S.C. BITDEFENDER S.R.L.
• 22. SentinelOne, Inc.
• 23. Trend Micro Incorporated
• 24. VMware, Inc.