세계의 사물인터넷 분석 시장 : 유형별, 분석 유형별, 용도별, 업계별 예측(2025-2030년)

The Internet of Things Analytics Market was valued at USD 27.78 billion in 2023, expected to reach USD 33.18 billion in 2024, and is projected to grow at a CAGR of 20.67%, to USD 103.55 billion by 2030.

The Internet of Things (IoT) Analytics market encompasses the technologies and tools used to analyze data generated by connected devices. The scope of IoT analytics includes data collection, processing, and analysis to derive actionable insights, ultimately supporting decision-making across industries. This analytics is necessary for optimizing operations, enhancing customer experiences, and driving innovation. Key application areas include smart cities, healthcare, manufacturing, and transportation, among others, with end-users ranging from enterprises to government bodies. Influencing growth factors include advancements in AI and machine learning, increasing penetration of connected devices, and a surge in demand for data-driven decision-making. Potential opportunities lie in sectors experiencing digital transformation, such as agriculture with precision farming, and automotive with smart mobility solutions. To capitalize on these opportunities, businesses should invest in developing scalable platforms, enhance data security measures, and focus on interoperability of devices.

However, challenges such as data privacy concerns, high implementation costs, and complexities in IoT system integration can impede market growth. Limited skill sets in IoT analytics and resistance to technological adoption also pose significant barriers. Overcoming these restrictions calls for organizational changes, including workforce upskilling and fostering a culture open to technological advancements. The market offers avenues for innovation through the development of real-time analytics solutions, edge analytics capabilities, and enhanced predictive maintenance frameworks, which can cater to pressing needs for efficiency and reliability. The nature of the IoT analytics market is highly dynamic and fragmented, with continual advancements necessitating agile business strategies. Research into leveraging edge computing, developing robust cybersecurity frameworks, and exploring new data monetization models would contribute significantly to business growth, allowing for improved operations and competitive advantage.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Internet of Things Analytics Market

The Internet of Things Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing number of connected devices across various end-user verticals
  • Emphasis on cost and time management and rising penetration of automation in businesses
  • Rising demand for Internet of Things analytics in organizations for the effective decision-making process
• Market Restraints
  • Controlling massive amounts of IoT data
• Market Opportunities
  • Development and initiatives of smart infrastructure and smart devices
  • Emerging 5G technologies or edge computing to enhance data processing capabilities
• Market Challenges
  • Concerns related to data privacy and security

Porter's Five Forces: A Strategic Tool for Navigating the Internet of Things Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Internet of Things Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Internet of Things Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Internet of Things Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Internet of Things Analytics Market

A detailed market share analysis in the Internet of Things Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Internet of Things Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Internet of Things Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Internet of Things Analytics Market

A strategic analysis of the Internet of Things Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Internet of Things Analytics Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Aeris Communications, Inc., Amazon Web Services, Inc., AT&T, Inc., Avanade Inc., Capgemini SE, Cisco Systems, Inc., Cloudera, Inc., Dell Inc., Google LLC by Alphabet Inc., Hewlett Packard Enterprise Development, LP, Hitachi, Ltd., Intel Corporation, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Packt, PTC Inc., Rishabh Software Private Limited, Robert Bosch GmbH, SAP SE, SAS Institute Inc., ScienceSoft USA Corporation, Snowflake Inc., and TIBCO by Cloud Software Group, Inc..

Market Segmentation & Coverage

This research report categorizes the Internet of Things Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Services and Software. The Services is further studied across Consulting Services, Deployment & Integration, Managed Services, and Support & Maintenance. The Software is further studied across loT Gateway Analytics, Network Management, and Sensor Data Analytics.
• Based on Analytics Type, market is studied across Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics.
• Based on Application, market is studied across Building Automation, Energy Management, Infrastructure Management, Inventory Management, Predictive & Asset Management, Remote Monitoring, Sales & Customer Management, and Security & Emergency Management.
• Based on Industry Vertical, market is studied across Energy & Utilities, Government & Defense, Healthcare, Manufacturing, Retail, Telecommunication & IT, and Transportation & Logistics.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing number of connected devices across various end-user verticals
    • 5.1.1.2. Emphasis on cost and time management and rising penetration of automation in businesses
    • 5.1.1.3. Rising demand for Internet of Things analytics in organizations for the effective decision-making process
  • 5.1.2. Restraints
    • 5.1.2.1. Controlling massive amounts of IoT data
  • 5.1.3. Opportunities
    • 5.1.3.1. Development and initiatives of smart infrastructure and smart devices
    • 5.1.3.2. Emerging 5G technologies or edge computing to enhance data processing capabilities
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns related to data privacy and security
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Internet of Things Analytics Market, by Type

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Consulting Services
  • 6.2.2. Deployment & Integration
  • 6.2.3. Managed Services
  • 6.2.4. Support & Maintenance
• 6.3. Software
  • 6.3.1. loT Gateway Analytics
  • 6.3.2. Network Management
  • 6.3.3. Sensor Data Analytics

7. Internet of Things Analytics Market, by Analytics Type

• 7.1. Introduction
• 7.2. Descriptive Analytics
• 7.3. Predictive Analytics
• 7.4. Prescriptive Analytics

8. Internet of Things Analytics Market, by Application

• 8.1. Introduction
• 8.2. Building Automation
• 8.3. Energy Management
• 8.4. Infrastructure Management
• 8.5. Inventory Management
• 8.6. Predictive & Asset Management
• 8.7. Remote Monitoring
• 8.8. Sales & Customer Management
• 8.9. Security & Emergency Management

9. Internet of Things Analytics Market, by Industry Vertical

• 9.1. Introduction
• 9.2. Energy & Utilities
• 9.3. Government & Defense
• 9.4. Healthcare
• 9.5. Manufacturing
• 9.6. Retail
• 9.7. Telecommunication & IT
• 9.8. Transportation & Logistics

10. Americas Internet of Things Analytics Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Internet of Things Analytics Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Internet of Things Analytics Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accenture PLC
• 2. Aeris Communications, Inc.
• 3. Amazon Web Services, Inc.
• 4. AT&T, Inc.
• 5. Avanade Inc.
• 6. Capgemini SE
• 7. Cisco Systems, Inc.
• 8. Cloudera, Inc.
• 9. Dell Inc.
• 10. Google LLC by Alphabet Inc.
• 11. Hewlett Packard Enterprise Development, LP
• 12. Hitachi, Ltd.
• 13. Intel Corporation
• 14. International Business Machines Corporation
• 15. Microsoft Corporation
• 16. Oracle Corporation
• 17. Packt
• 18. PTC Inc.
• 19. Rishabh Software Private Limited
• 20. Robert Bosch GmbH
• 21. SAP SE
• 22. SAS Institute Inc.
• 23. ScienceSoft USA Corporation
• 24. Snowflake Inc.
• 25. TIBCO by Cloud Software Group, Inc.