남성 미용 시장 : 제품, 시술, 최종사용자별 - 세계 예측(2025-2030년)

The Male Aesthetics Market was valued at USD 5.53 billion in 2023, expected to reach USD 6.16 billion in 2024, and is projected to grow at a CAGR of 11.46%, to USD 11.83 billion by 2030.

The male aesthetics market encompasses products and services focused on enhancing male beauty and grooming, including skincare, haircare, body contouring, and surgical and non-surgical cosmetic procedures. The necessity arises from a growing societal shift towards self-care and grooming among men, driven by increased awareness of personal appearance, social media influence, and the desire to maintain a youthful look. Applications range from dermatology services, like Botox and dermal fillers, to body-centric procedures such as liposuction and gynecomastia surgery. The end-use scope spans from individual consumers to professional institutions like dermatology clinics and cosmetic centers. Key growth influences include a rising acceptance of cosmetic procedures among men, technological advancements in non-invasive treatments, and the expansion of product lines targeting male skincare and grooming needs. Opportunities exist in emerging markets where traditional beauty norms are evolving, allowing companies to innovate new products and services tailored to male-specific concerns, such as beard care and anti-aging. Recommendations include leveraging digital marketing and influencer partnerships to reach a broader audience and investing in R&D to create safe and effective male-focused aesthetic products. However, the market faces challenges like the stigma surrounding male cosmetic procedures, potential side effects of treatments, and high costs, which can deter middle-class consumers. Regulatory hurdles in different regions also pose a challenge. Companies should focus on consumer education to overcome stigmas and invest in technology to make treatments more affordable and accessible. The best areas for innovation include personalized grooming solutions, AI-driven skincare analysis, and eco-friendly packaging. The market's nature is competitive and dynamic, with rapid adoption of trends being crucial for success. Businesses should remain agile, paying attention to evolving male preferences and cultural shifts to sustain growth in this lucrative segment.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Male Aesthetics Market

The Male Aesthetics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing importance given to physical appearance among men
  • Growing adoption of minimally invasive or noninvasive aesthetic procedures
  • Rising awareness, acceptability and accessibility of male aesthetics treatment procedures
• Market Restraints
  • High treatment cost
• Market Opportunities
  • Increasing adoption of home-use energy-based aesthetic devices
  • Growing in an era of social media that pressures male to maintain a youthful appearance
• Market Challenges
  • Risks associated with aesthetic procedures

Porter's Five Forces: A Strategic Tool for Navigating the Male Aesthetics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Male Aesthetics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Male Aesthetics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Male Aesthetics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Male Aesthetics Market

A detailed market share analysis in the Male Aesthetics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Male Aesthetics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Male Aesthetics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Male Aesthetics Market

A strategic analysis of the Male Aesthetics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Male Aesthetics Market, highlighting leading vendors and their innovative profiles. These include Accent Aesthetics, Allergan by Abbvie Inc., Alma Lasers GMBH, BTL Group of Companies, Cutera Aesthetics, Cynosure LLC, Depot by Z.One Concept S.r.l., Galderma S.A., Lumenis Be Ltd., Manhattan Aesthetics, Merz Pharma GmbH & Co. KGaA, NJ Dermatology & Aesthetics Center, Sculpt MD, Syneron Medical, and Vive Aesthetics and Wellness.

Market Segmentation & Coverage

This research report categorizes the Male Aesthetics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Body Shaping/Skin Tightening, Fractional Skin Rejuvenation, Hair Regrowth, Hair Removal, Injectables, and Tattoo Removal.
• Based on Procedure, market is studied across Cosmetic and Reconstructive.
• Based on End User, market is studied across Beauty Center, Dermatology Clinics & Cosmetic Centers, and Home.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing importance given to physical appearance among men
    • 5.1.1.2. Growing adoption of minimally invasive or noninvasive aesthetic procedures
    • 5.1.1.3. Rising awareness, acceptability and accessibility of male aesthetics treatment procedures
  • 5.1.2. Restraints
    • 5.1.2.1. High treatment cost
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing adoption of home-use energy-based aesthetic devices
    • 5.1.3.2. Growing in an era of social media that pressures male to maintain a youthful appearance
  • 5.1.4. Challenges
    • 5.1.4.1. Risks associated with aesthetic procedures
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Male Aesthetics Market, by Product

• 6.1. Introduction
• 6.2. Body Shaping/Skin Tightening
• 6.3. Fractional Skin Rejuvenation
• 6.4. Hair Regrowth
• 6.5. Hair Removal
• 6.6. Injectables
• 6.7. Tattoo Removal

7. Male Aesthetics Market, by Procedure

• 7.1. Introduction
• 7.2. Cosmetic
• 7.3. Reconstructive

8. Male Aesthetics Market, by End User

• 8.1. Introduction
• 8.2. Beauty Center
• 8.3. Dermatology Clinics & Cosmetic Centers
• 8.4. Home

9. Americas Male Aesthetics Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Male Aesthetics Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Male Aesthetics Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accent Aesthetics
• 2. Allergan by Abbvie Inc.
• 3. Alma Lasers GMBH
• 4. BTL Group of Companies
• 5. Cutera Aesthetics
• 6. Cynosure LLC
• 7. Depot by Z.One Concept S.r.l.
• 8. Galderma S.A.
• 9. Lumenis Be Ltd.
• 10. Manhattan Aesthetics
• 11. Merz Pharma GmbH & Co. KGaA
• 12. NJ Dermatology & Aesthetics Center
• 13. Sculpt MD
• 14. Syneron Medical
• 15. Vive Aesthetics and Wellness