마케팅 클라우드 플랫폼 시장 : 유형별, 산업별 - 세계 예측(2025-2030년)

The Marketing Cloud Platform Market was valued at USD 19.65 billion in 2023, expected to reach USD 23.18 billion in 2024, and is projected to grow at a CAGR of 18.04%, to USD 62.77 billion by 2030.

A Marketing Cloud Platform integrates various digital marketing tools and services to streamline the marketing process across multiple channels, including email, social media, mobile, and web. This technology necessitates a deep understanding of consumer behavior and digital marketing trends, facilitating data-driven decisions and personalized consumer engagement. Its applications span across sectors such as retail, finance, healthcare, and e-commerce, helping businesses manage campaigns, enhance customer experience, and track marketing ROI. The market for Marketing Cloud Platforms is buoyed by factors like the rising adoption of digital marketing, increasing demand for big data analytics, and the surge in social media users. These platforms help companies convert data into actionable insights, optimize customer journeys, and ensure cohesive brand messaging. The advent of AI and machine learning is propelling innovative features such as predictive analytics and customer preferences forecasting, creating notable opportunities in real-time decision-making and campaign automation. However, the market growth is challenged by high initial investment costs, data security concerns, and the need for skilled personnel to manage complex technologies. Businesses could explore innovation in areas such as enhanced personalization through AI-driven analytics, seamless integration of marketing tools, and robust data security measures to overcome these barriers. The nature of the market is highly dynamic, with companies like Salesforce, Adobe, and Oracle leading advancements, necessitating continuous innovation and adaptability. For businesses seeking growth, the focus should be on integrating advanced analytics, improving cross-channel consumer experiences, and ensuring compliance with data protection regulations. Startups can capture opportunities by offering cost-effective solutions for small and medium enterprises. Thus, tapping into these avenues while addressing the limitations and barriers can empower organizations to leverage Marketing Cloud Platforms effectively.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Marketing Cloud Platform Market

The Marketing Cloud Platform Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing volume of data
  • Growing need for content marketing such as videos, articles, infographics, and emails
  • Increased use of social media marketing and marketing automation
  • Growing need for improved customer digital experience
• Market Restraints
  • Data privacy and security concerns
  • Bandwidth and connectivity issues
• Market Opportunities
  • Increased adoption of analytics in marketing cloud platform
  • Emergence of mobile marketing platform
• Market Challenges
  • System integration issues
  • High initial cost of marketing cloud platform

Porter's Five Forces: A Strategic Tool for Navigating the Marketing Cloud Platform Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Marketing Cloud Platform Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Marketing Cloud Platform Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Marketing Cloud Platform Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Marketing Cloud Platform Market

A detailed market share analysis in the Marketing Cloud Platform Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Marketing Cloud Platform Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Marketing Cloud Platform Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Marketing Cloud Platform Market

A strategic analysis of the Marketing Cloud Platform Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Marketing Cloud Platform Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Cision US, Inc., CM Group, FICO, GreenRope, LLC, HubSpot, Inc., International Business Machines Corporation, LeadSquared Inc., MediaMath, Inc., Nielsen Holdings PLC, Optimove Inc., Oracle Corporation, Redpoint Global Inc., Salesforce, Inc., and SAP SE.

Market Segmentation & Coverage

This research report categorizes the Marketing Cloud Platform Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across B2B and B2C.
• Based on Industry, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing volume of data
    • 5.1.1.2. Growing need for content marketing such as videos, articles, infographics, and emails
    • 5.1.1.3. Increased use of social media marketing and marketing automation
    • 5.1.1.4. Growing need for improved customer digital experience
  • 5.1.2. Restraints
    • 5.1.2.1. Data privacy and security concerns
    • 5.1.2.2. Bandwidth and connectivity issues
  • 5.1.3. Opportunities
    • 5.1.3.1. Increased adoption of analytics in marketing cloud platform
    • 5.1.3.2. Emergence of mobile marketing platform
  • 5.1.4. Challenges
    • 5.1.4.1. System integration issues
    • 5.1.4.2. High initial cost of marketing cloud platform
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Marketing Cloud Platform Market, by Type

• 6.1. Introduction
• 6.2. B2B
• 6.3. B2C

7. Marketing Cloud Platform Market, by Industry

• 7.1. Introduction
• 7.2. Aerospace & Defense
• 7.3. Automotive & Transportation
• 7.4. Banking, Financial Services & Insurance
• 7.5. Building, Construction & Real Estate
• 7.6. Consumer Goods & Retail
• 7.7. Education
• 7.8. Energy & Utilities
• 7.9. Government & Public Sector
• 7.10. Healthcare & Life Sciences
• 7.11. Information Technology
• 7.12. Manufacturing
• 7.13. Media & Entertainment
• 7.14. Telecommunication
• 7.15. Travel & Hospitality

8. Americas Marketing Cloud Platform Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Marketing Cloud Platform Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Marketing Cloud Platform Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adobe Inc.
• 2. Cision US, Inc.
• 3. CM Group
• 4. FICO
• 5. GreenRope, LLC
• 6. HubSpot, Inc.
• 7. International Business Machines Corporation
• 8. LeadSquared Inc.
• 9. MediaMath, Inc.
• 10. Nielsen Holdings PLC
• 11. Optimove Inc.
• 12. Oracle Corporation
• 13. Redpoint Global Inc.
• 14. Salesforce, Inc.
• 15. SAP SE