머천다이징 유닛 시장 : 유형, 디자인, 최종사용자별 - 세계 예측(2025-2030년)

The Merchandising Units Market was valued at USD 8.55 billion in 2023, expected to reach USD 9.20 billion in 2024, and is projected to grow at a CAGR of 7.92%, to USD 14.59 billion by 2030.

Merchandising units are strategic displays used by retailers and brands to promote products and enhance customer experiences, thereby driving sales and brand awareness. They encompass everything from simple point-of-sale displays to advanced digital signage, tailored to align with brand aesthetics and consumer engagement strategies. The necessity of merchandising units lies in their ability to capture consumer attention in a dynamic retail environment, facilitate cross-selling opportunities, and bolster brand visibility. Their application is extensive across retail sectors, including fashion, electronics, food and beverages, and cosmetics. End-use scope typically includes physical retail spaces like supermarkets, shopping malls, and boutique stores, where visual merchandising plays a crucial role in purchase decisions. Key growth influencers include the increasing importance of experiential retail, technological advancements in interactive displays, and the rising emphasis on personalized consumer experiences. The ongoing digitalization trend presents potential opportunities in the integration of augmented reality (AR) and virtual reality (VR) technologies into merchandising units, allowing for immersive customer interactions and data-driven insights on consumer behavior. To capture these opportunities, businesses should invest in cutting-edge technology and adopt a data-centric approach to tailor displays to consumer preferences.

However, limitations and challenges include the high cost of technological integration, rapidly changing consumer trends necessitating constant updates, and the need for skilled manpower to manage advanced merchandising technologies. Additionally, sustainability concerns are pushing companies to adopt eco-friendly materials, further complicating cost structures. Innovation and research should focus on developing cost-effective, eco-conscious merchandising solutions and harnessing AI and machine learning for personalized marketing strategies. The market is characterized by its dynamic and competitive nature, with players continuously seeking innovative approaches to stand out. Businesses can leverage insights into consumer behavior, preferences, and emerging technological trends to create impactful merchandising strategies that drive engagement and conversion.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Merchandising Units Market

The Merchandising Units Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing focus toward customer engagement and shopping experience improvement
  • Growing adoption of interactive and engaging merchandising unit
  • Surging number of hypermarkets and supermarkets
• Market Restraints
  • Concern associated with limited flexibility and display space
• Market Opportunities
  • Potential development of personalized and customized merchandising units
  • Emergence of innovative visual merchandising unit display
• Market Challenges
  • Changing consumer preferences for online shopping rather than retail shopping

Porter's Five Forces: A Strategic Tool for Navigating the Merchandising Units Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Merchandising Units Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Merchandising Units Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Merchandising Units Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Merchandising Units Market

A detailed market share analysis in the Merchandising Units Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Merchandising Units Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Merchandising Units Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Merchandising Units Market

A strategic analysis of the Merchandising Units Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Merchandising Units Market, highlighting leading vendors and their innovative profiles. These include Ardent Displays, Boxes and Packaging (UK) Ltd., Butler Merchandising Solutions, LLC, Carlson Airflo by Stein Industries, Inc., Creations Global Retail, Creative Displays Now, GST Manufacturing, Inc., ImageWorks Manufacturing, Keystone Display, Inc., Lehi Valley Trading Company, Merchandising Frontiers, Inc., Midway Displays, Inc., Panda Inspire by Blue Duck Creative, Platt & LaBonia Company, LLC, RICH LTD., Shanghai ShiQuan Display, Shenzhen WOW Packaging Display Co., Ltd., Siffron, Inc., Smurfit Kappa Group PLC, STI - Gustav Stabernack GmbH, Tectran Manufacturing Inc., U.S. Display Group, United Manufacturing Group, Universal Display & Fixtures, and Xiamen Frieden Display Supplies Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Merchandising Units Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Customized and Standard.
• Based on Design, market is studied across Freestanding, Mobile, Modular, and Wall-mounted.
• Based on End-User, market is studied across Departmental Stores, Specialty Stores, and Supermarkets/Hypermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing focus toward customer engagement and shopping experience improvement
    • 5.1.1.2. Growing adoption of interactive and engaging merchandising unit
    • 5.1.1.3. Surging number of hypermarkets and supermarkets
  • 5.1.2. Restraints
    • 5.1.2.1. Concern associated with limited flexibility and display space
  • 5.1.3. Opportunities
    • 5.1.3.1. Potential development of personalized and customized merchandising units
    • 5.1.3.2. Emergence of innovative visual merchandising unit display
  • 5.1.4. Challenges
    • 5.1.4.1. Changing consumer preferences for online shopping rather than retail shopping
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Merchandising Units Market, by Type

• 6.1. Introduction
• 6.2. Customized
• 6.3. Standard

7. Merchandising Units Market, by Design

• 7.1. Introduction
• 7.2. Freestanding
• 7.3. Mobile
• 7.4. Modular
• 7.5. Wall-mounted

8. Merchandising Units Market, by End-User

• 8.1. Introduction
• 8.2. Departmental Stores
• 8.3. Specialty Stores
• 8.4. Supermarkets/Hypermarkets

9. Americas Merchandising Units Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Merchandising Units Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Merchandising Units Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Ardent Displays
• 2. Boxes and Packaging (UK) Ltd.
• 3. Butler Merchandising Solutions, LLC
• 4. Carlson Airflo by Stein Industries, Inc.
• 5. Creations Global Retail
• 6. Creative Displays Now
• 7. GST Manufacturing, Inc.
• 8. ImageWorks Manufacturing
• 9. Keystone Display, Inc.
• 10. Lehi Valley Trading Company
• 11. Merchandising Frontiers, Inc.
• 12. Midway Displays, Inc.
• 13. Panda Inspire by Blue Duck Creative
• 14. Platt & LaBonia Company, LLC
• 15. RICH LTD.
• 16. Shanghai ShiQuan Display
• 17. Shenzhen WOW Packaging Display Co., Ltd.
• 18. Siffron, Inc.
• 19. Smurfit Kappa Group PLC
• 20. STI - Gustav Stabernack GmbH
• 21. Tectran Manufacturing Inc.
• 22. U.S. Display Group
• 23. United Manufacturing Group
• 24. Universal Display & Fixtures
• 25. Xiamen Frieden Display Supplies Co., Ltd.