메시징 보안 시장 : 오퍼링, 모드, 도입, 최종사용자별 - 세계 예측(2025-2030년)

The Messaging Security Market was valued at USD 5.26 billion in 2023, expected to reach USD 5.64 billion in 2024, and is projected to grow at a CAGR of 7.46%, to USD 8.72 billion by 2030.

Messaging security encompasses strategies and solutions designed to protect messaging systems, such as emails, instant messaging, and SMS, from unauthorized access, threats, and data breaches. It involves encryption, spam filters, email authentication, and threat intelligence to safeguard sensitive information against cyber threats. The necessity for messaging security has surged due to the escalating frequency of cyberattacks targeting corporate communications and the increasing reliance on digital communication in business processes. It is applied across various sectors, including banking, healthcare, and government, where safeguarding personal and financial information is critical. The end-use scope extends from large enterprises to small and medium businesses, all of which require robust security solutions to protect against data breaches and uphold compliance with regulations like GDPR and HIPAA.

Key growth factors influencing the messaging security market include the rising adoption of cloud-based solutions, increasing mobile workforce, and stringent data privacy regulations. The rapid digital transformation across industries presents significant opportunities as organizations seek advanced security solutions to protect their communication channels. Investing in artificial intelligence and machine learning could drive innovation and enhance predictive analytics capabilities in messaging security solutions, thereby creating new opportunities in anomaly detection and threat intelligence. However, challenges include the high costs of advanced security solutions, constant evolution of cyber threats, and the complexity of integrating multiple security solutions within existing IT infrastructures.

To capitalize on potential opportunities, firms should focus on developing user-friendly, cost-effective solutions that integrate seamlessly with existing workflows. Cloud-based solutions, which offer scalability and flexibility, represent a promising area for growth. Furthermore, collaboration with tech developers to incorporate AI and machine learning into security protocols may significantly enhance protective measures. As the messaging security market grows, ongoing research and development are crucial for staying ahead of sophisticated threat actors. Understanding the dynamic nature of cyber threats and leveraging cutting-edge technology will be pivotal for businesses aiming to maintain a competitive edge in the market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Messaging Security Market

The Messaging Security Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing demand for secure messaging solutions coupled with increase in cyberattacks and data breaches
  • Regulatory standards on messaging security solutions
  • Rising adoption of mobile devices and enterprise collaboration tools
• Market Restraints
  • High cost associated with purchasing, implementing, and maintaining on-premises messaging security solutions
• Market Opportunities
  • Integration of advanced technologies in messaging security solutions
  • Emergence of cloud-based messaging security solutions providing cost-effective and customizable security options
• Market Challenges
  • Complexity associated with deploying large-scale on-premises messaging security solution

Porter's Five Forces: A Strategic Tool for Navigating the Messaging Security Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Messaging Security Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Messaging Security Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Messaging Security Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Messaging Security Market

A detailed market share analysis in the Messaging Security Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Messaging Security Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Messaging Security Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Messaging Security Market

A strategic analysis of the Messaging Security Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Messaging Security Market, highlighting leading vendors and their innovative profiles. These include Adaptive Mobile Security Limited, AO Kaspersky Lab, Barracuda Networks, Inc., Check Point Software Technologies Ltd., Cisco Systems, Inc., CrowdStrike Holdings, Inc., Darktrace Holdings Limited, F-Secure Corporation, Forcepoint Software Company, Fortinet, Inc., Gen Digital Inc., GreatHorn Inc., KnowBe4, Inc., Mcafee, LLC, Microsoft Corporation, Mimecast Limited, Okta, Inc., Open Text Corporation, Palo Alto Networks, Inc., Proofpoint, Inc., Sophos Ltd., TATA Communications, Trend Micro Incorporated, Trustwave Holdings, Inc., and WinAbility Software Corp..

Market Segmentation & Coverage

This research report categorizes the Messaging Security Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Offering, market is studied across Services and Solution.
• Based on Mode, market is studied across Email and Instant Messaging (IM).
• Based on Deployment, market is studied across On-Cloud and On-Premises.
• Based on End-User, market is studied across Banking, Financial Services, and Insurance (BFSI), Government, Healthcare & Lifesciences, Media & Entertainment, and Retail.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing demand for secure messaging solutions coupled with increase in cyberattacks and data breaches
    • 5.1.1.2. Regulatory standards on messaging security solutions
    • 5.1.1.3. Rising adoption of mobile devices and enterprise collaboration tools
  • 5.1.2. Restraints
    • 5.1.2.1. High cost associated with purchasing, implementing, and maintaining on-premises messaging security solutions
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of advanced technologies in messaging security solutions
    • 5.1.3.2. Emergence of cloud-based messaging security solutions providing cost-effective and customizable security options
  • 5.1.4. Challenges
    • 5.1.4.1. Complexity associated with deploying large-scale on-premises messaging security solution
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Messaging Security Market, by Offering

• 6.1. Introduction
• 6.2. Services
• 6.3. Solution

7. Messaging Security Market, by Mode

• 7.1. Introduction
• 7.2. Email
• 7.3. Instant Messaging (IM)

8. Messaging Security Market, by Deployment

• 8.1. Introduction
• 8.2. On-Cloud
• 8.3. On-Premises

9. Messaging Security Market, by End-User

• 9.1. Introduction
• 9.2. Banking, Financial Services, and Insurance (BFSI)
• 9.3. Government
• 9.4. Healthcare & Lifesciences
• 9.5. Media & Entertainment
• 9.6. Retail

10. Americas Messaging Security Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Messaging Security Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Messaging Security Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adaptive Mobile Security Limited
• 2. AO Kaspersky Lab
• 3. Barracuda Networks, Inc.
• 4. Check Point Software Technologies Ltd.
• 5. Cisco Systems, Inc.
• 6. CrowdStrike Holdings, Inc.
• 7. Darktrace Holdings Limited
• 8. F-Secure Corporation
• 9. Forcepoint Software Company
• 10. Fortinet, Inc.
• 11. Gen Digital Inc.
• 12. GreatHorn Inc.
• 13. KnowBe4, Inc.
• 14. Mcafee, LLC
• 15. Microsoft Corporation
• 16. Mimecast Limited
• 17. Okta, Inc.
• 18. Open Text Corporation
• 19. Palo Alto Networks, Inc.
• 20. Proofpoint, Inc.
• 21. Sophos Ltd.
• 22. TATA Communications
• 23. Trend Micro Incorporated
• 24. Trustwave Holdings, Inc.
• 25. WinAbility Software Corp.