마이크로러닝 시장 : 컴포넌트별, 도입별, 산업별 - 세계 예측(2025-2030년)

The Microlearning Market was valued at USD 2.59 billion in 2023, expected to reach USD 2.95 billion in 2024, and is projected to grow at a CAGR of 13.97%, to USD 6.47 billion by 2030.

Microlearning, a rapidly evolving segment of the e-learning industry, focuses on delivering bite-sized, focused learning that accommodates time-constrained learners. As digital transformation and remote work continue to reshape educational paradigms, the demand for microlearning has surged, facilitating effective skill-building in professional settings. Recognized for its adaptability and engagement, microlearning is essential for corporate training, as it enhances retention and application through brief, well-structured content delivered on platforms like mobile apps. End-users encompass corporate sectors, educational institutions, and individual learners seeking personalized learning experiences. Market growth is primarily influenced by the rise of on-demand learning, the proliferation of smart devices, and a growing emphasis on employee training and development. Specifically, the COVID-19 pandemic accelerated the adoption of microlearning, providing flexible and scalable solutions to training challenges. Emerging opportunities lie in integrating AI and machine learning to tailor content, utilizing gamification to enhance engagement, and expanding into untapped markets like SMEs and non-English-speaking regions. However, the market faces limitations such as technological disparities, content quality concerns, and the challenge of aligning micro-content with broader learning objectives. Additionally, data privacy issues and the need for comprehensive analytics pose challenges. Despite these hurdles, there is significant scope for innovation in developing immersive content using Virtual Reality (VR) and Augmented Reality (AR) and leveraging data analytics to offer personalized and adaptive learning paths. The market's competitive landscape is characterized by the presence of established e-learning platforms and a growing number of startups focused on niche educational needs. To capture untapped potential, businesses should focus on localizing content, improving content delivery mechanisms, and forming strategic collaborations with educational and technology partners. By aligning offerings with evolving learning behaviors and technological advances, firms can steer towards sustainable growth and offer impactful, user-centric solutions.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Microlearning Market

The Microlearning Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing demand for training of deskless and mobile workers across industries
  • Increasing need for skill-based and result-oriented training among enterprises
  • Growing traction for personalized and adaptive microlearning
• Market Restraints
  • Reluctance of enterprises to spend huge amount on transforming existing training content into microcontent
• Market Opportunities
  • Gamification of training and education to boost the adoption of microlearning
  • Increasing strategic alliances and investments
• Market Challenges
  • Lack of awareness of microlearning benefits

Porter's Five Forces: A Strategic Tool for Navigating the Microlearning Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Microlearning Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Microlearning Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Microlearning Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Microlearning Market

A detailed market share analysis in the Microlearning Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Microlearning Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Microlearning Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Microlearning Market

A strategic analysis of the Microlearning Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Microlearning Market, highlighting leading vendors and their innovative profiles. These include Axonify Inc., Bigtincan Holdings Limited, Cornerstone OnDemand, Inc., count5, LLC, Epignosis LLC, Gnowbe Group Ltd., International Business Machines Corporation, iSpring Solutions Inc., LTIMindtree Limited, Pryor Learning Solutions, Qstream, Inc., and SwissVBS.

Market Segmentation & Coverage

This research report categorizes the Microlearning Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Solution. The Services is further studied across Consulting & Implementation and Support & Maintenance.
• Based on Deployment, market is studied across Cloud and On-Premises.
• Based on Industry, market is studied across Banking, Financial Services & Insurance, Healthcare & Life Sciences, Manufacturing & Logistics, and Retail.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing demand for training of deskless and mobile workers across industries
    • 5.1.1.2. Increasing need for skill-based and result-oriented training among enterprises
    • 5.1.1.3. Growing traction for personalized and adaptive microlearning
  • 5.1.2. Restraints
    • 5.1.2.1. Reluctance of enterprises to spend huge amount on transforming existing training content into microcontent
  • 5.1.3. Opportunities
    • 5.1.3.1. Gamification of training and education to boost the adoption of microlearning
    • 5.1.3.2. Increasing strategic alliances and investments
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of awareness of microlearning benefits
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Microlearning Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Consulting & Implementation
  • 6.2.2. Support & Maintenance
• 6.3. Solution

7. Microlearning Market, by Deployment

• 7.1. Introduction
• 7.2. Cloud
• 7.3. On-Premises

8. Microlearning Market, by Industry

• 8.1. Introduction
• 8.2. Banking, Financial Services & Insurance
• 8.3. Healthcare & Life Sciences
• 8.4. Manufacturing & Logistics
• 8.5. Retail

9. Americas Microlearning Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Microlearning Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Microlearning Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Axonify Inc.
• 2. Bigtincan Holdings Limited
• 3. Cornerstone OnDemand, Inc.
• 4. count5, LLC
• 5. Epignosis LLC
• 6. Gnowbe Group Ltd.
• 7. International Business Machines Corporation
• 8. iSpring Solutions Inc.
• 9. LTIMindtree Limited
• 10. Pryor Learning Solutions
• 11. Qstream, Inc.
• 12. SwissVBS