모바일 앱 및 웹 분석 시장 : 컴포넌트, 도입, 용도, 최종 용도별 - 세계 예측(2025-2030년)

The Mobile Apps & Web Analytics Market was valued at USD 10.91 billion in 2023, expected to reach USD 12.75 billion in 2024, and is projected to grow at a CAGR of 17.38%, to USD 33.50 billion by 2030.

The scope of mobile apps and web analytics encompasses the collection, measurement, analysis, and reporting of data published on mobile applications and websites, aimed at optimizing user experience and driving business outcomes. Necessity in this area arises due to increased digital transformation trends and the growing reliance on mobile technologies, requiring organizations to harness analytic capabilities to stay competitive. The application spans various sectors including e-commerce, social networking, education, and financial services, leveraging analytics for personalization, acquisition, retention, and monetization strategies. End-use stakeholders include marketers, app developers, UX designers, and business strategists who utilize insights gleaned from analytics to make data-driven decisions.

Market insights reveal influencing factors such as the proliferation of smartphones and high-speed internet, increasing adoption of advanced technologies like artificial intelligence and machine learning within analytics, and the continuous evolution of consumer expectations around seamless digital experiences. Potential opportunities lie in areas like predictive analytics, real-time data processing, and personalization at scale which can offer competitive advantages when executed effectively. To seize these opportunities, businesses should prioritize investments in scalable analytics platforms and foster talent skilled in interpreting complex data sets.

However, limitations such as data privacy concerns, rapidly changing technology landscapes, and integration challenges with existing systems pose significant hurdles. Moreover, navigating varied regulations across different jurisdictions can impact market growth. The best areas for innovation and research include developing privacy-preserving techniques in data analytics, enhancing cross-platform tracking capabilities, and advancing AI-driven insights generation. The market is intrinsically dynamic, edging towards more integrated and comprehensive analytics solutions. Staying at the forefront requires businesses to adopt an agile approach to technology adoption and prioritize continuous improvement in their analytics infrastructure to align with evolving consumer behaviors and preferences.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Apps & Web Analytics Market

The Mobile Apps & Web Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising penetration of smartphones coupled with growing trend of digitalization
  • Emerging use of web analytics in healthcare and life science vertical
  • Increasing adoption of IoT devices by enterprises for accurate real-time data
• Market Restraints
  • Lack of skilled workforce in developing and underdeveloped economies
• Market Opportunities
  • Evolution of advanced technologies to enhance digital marketing activities
  • Supportive government initiatives for digitalization of small, medium and large enterprises
• Market Challenges
  • Concerns associated with data security and compliance

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Apps & Web Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Apps & Web Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Apps & Web Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Apps & Web Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Apps & Web Analytics Market

A detailed market share analysis in the Mobile Apps & Web Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Apps & Web Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Apps & Web Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Apps & Web Analytics Market

A strategic analysis of the Mobile Apps & Web Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Apps & Web Analytics Market, highlighting leading vendors and their innovative profiles. These include 42matters AG, Adjust GmbH by AppLovin Corp., Adobe Inc., Amazon Web Services, Inc., Amplitude Analytics, AppFollow, Apphud, Apple Inc., AppsFlyer Ltd., Apptentive by Alchemer LLC, AppTweak, AT Internet by Piano Software Inc., Branch, Broadcom Inc., Celadon, Chartbeat, Comscore, Inc., Contentsquare, Conva Ventures Inc., Countly Ltd., Datamatics Global Services Limited, Flurry, FullStory, Inc., Glassbox Ltd., Google LLC by Alphabet, Inc., Heap Inc., International Business Machines Corporation, Kumulos by Optimove, Microsoft Corporation, Microstrategy Incorporated, Mixpanel, Inc., MoEngage, Open Text Corporation, Oracle Corporation, Pendo.io, Inc., Plausible Insights OU, Qlik, Qonversion Inc., Quantum Metric, Inc., Salesforce.com, Inc., SAP SE, SAS Institute Inc., Singular Labs, Inc., Smartlook.com, Splunk Inc., Teradata Operations, Inc., TIBCO Software Inc., Upland Software, Inc., UXCam, and Webtrends.

Market Segmentation & Coverage

This research report categorizes the Mobile Apps & Web Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Solutions. The Services is further studied across Consulting, Integration & Deployment, and Support & Maintenance. The Solutions is further studied across Data Analytics, Data Discovery, Data Management, and Data Visualization.
• Based on Deployment, market is studied across On-Cloud and On-premises.
• Based on Application, market is studied across Content & Email Marketing, Heat Map Analysis, Marketing Automation, Mobile Advertising & Marketing Analysis, Search Engine Tracking & Ranking, and Social Media Engagement.
• Based on End-Use, market is studied across Automotive & Transportation, Banking, Financial Services & Insurance, Energy & Utilities, Government & Public, Healthcare & Life Sciences, Manufacturing, Media & Entertainment, Retail & eCommerce, and Telecommunication.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising penetration of smartphones coupled with growing trend of digitalization
    • 5.1.1.2. Emerging use of web analytics in healthcare and life science vertical
    • 5.1.1.3. Increasing adoption of IoT devices by enterprises for accurate real-time data
  • 5.1.2. Restraints
    • 5.1.2.1. Lack of skilled workforce in developing and underdeveloped economies
  • 5.1.3. Opportunities
    • 5.1.3.1. Evolution of advanced technologies to enhance digital marketing activities
    • 5.1.3.2. Supportive government initiatives for digitalization of small, medium and large enterprises
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns associated with data security and compliance
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Apps & Web Analytics Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Consulting
  • 6.2.2. Integration & Deployment
  • 6.2.3. Support & Maintenance
• 6.3. Solutions
  • 6.3.1. Data Analytics
  • 6.3.2. Data Discovery
  • 6.3.3. Data Management
  • 6.3.4. Data Visualization

7. Mobile Apps & Web Analytics Market, by Deployment

• 7.1. Introduction
• 7.2. On-Cloud
• 7.3. On-premises

8. Mobile Apps & Web Analytics Market, by Application

• 8.1. Introduction
• 8.2. Content & Email Marketing
• 8.3. Heat Map Analysis
• 8.4. Marketing Automation
• 8.5. Mobile Advertising & Marketing Analysis
• 8.6. Search Engine Tracking & Ranking
• 8.7. Social Media Engagement

9. Mobile Apps & Web Analytics Market, by End-Use

• 9.1. Introduction
• 9.2. Automotive & Transportation
• 9.3. Banking, Financial Services & Insurance
• 9.4. Energy & Utilities
• 9.5. Government & Public
• 9.6. Healthcare & Life Sciences
• 9.7. Manufacturing
• 9.8. Media & Entertainment
• 9.9. Retail & eCommerce
• 9.10. Telecommunication

10. Americas Mobile Apps & Web Analytics Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Mobile Apps & Web Analytics Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Mobile Apps & Web Analytics Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Adobe brings product analytics to its Experience Cloud | TechCrunch
  • 13.3.2. Optimizely and Google expand strategic partnership to collaborate on Google Analytics 4
  • 13.3.3. MSCI partners with Google Cloud for a secure global investment data platform on cloud
  • 13.3.4. AWS and Slalom Expand Next-Generation Strategic Collaboration
  • 13.3.5. AWS simplifies data management, analytics with new services | InfoWorld
  • 13.3.6. Data analytics and AI solutions firm Sigmoid secures USD 12 Mn funding
  • 13.3.7. Amazon Unveils Additional Analytics and Data to Empower Seller Success
  • 13.3.8. Branch Acquires Adlibertas To Advance A Data-First Platform For Mobile App Growth
  • 13.3.9. Amplitude and Snowflake expand partnership to advance product experiences
  • 13.3.10. Decision intelligence platform Pyramid Analytics raises USD 120 million in Series E funding
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 42matters AG
• 2. Adjust GmbH by AppLovin Corp.
• 3. Adobe Inc.
• 4. Amazon Web Services, Inc.
• 5. Amplitude Analytics
• 6. AppFollow
• 7. Apphud
• 8. Apple Inc.
• 9. AppsFlyer Ltd.
• 10. Apptentive by Alchemer LLC
• 11. AppTweak
• 12. AT Internet by Piano Software Inc.
• 13. Branch
• 14. Broadcom Inc.
• 15. Celadon
• 16. Chartbeat
• 17. Comscore, Inc.
• 18. Contentsquare
• 19. Conva Ventures Inc.
• 20. Countly Ltd.
• 21. Datamatics Global Services Limited
• 22. Flurry
• 23. FullStory, Inc.
• 24. Glassbox Ltd.
• 25. Google LLC by Alphabet, Inc.
• 26. Heap Inc.
• 27. International Business Machines Corporation
• 28. Kumulos by Optimove
• 29. Microsoft Corporation
• 30. Microstrategy Incorporated
• 31. Mixpanel, Inc.
• 32. MoEngage
• 33. Open Text Corporation
• 34. Oracle Corporation
• 35. Pendo.io, Inc.
• 36. Plausible Insights OU
• 37. Qlik
• 38. Qonversion Inc.
• 39. Quantum Metric, Inc.
• 40. Salesforce.com, Inc.
• 41. SAP SE
• 42. SAS Institute Inc.
• 43. Singular Labs, Inc.
• 44. Smartlook.com
• 45. Splunk Inc.
• 46. Teradata Operations, Inc.
• 47. TIBCO Software Inc.
• 48. Upland Software, Inc.
• 49. UXCam
• 50. Webtrends