모바일 인게이지먼트 시장 : 제품, 최종사용자, 용도별 - 세계 예측(2025-2030년)

The Mobile Engagement Market was valued at USD 8.61 billion in 2023, expected to reach USD 9.47 billion in 2024, and is projected to grow at a CAGR of 12.34%, to USD 19.46 billion by 2030.

Mobile engagement refers to the various methods through which businesses interact with their customers via mobile devices, aiming to enhance customer experiences and foster brand loyalty. As consumers increasingly rely on smartphones and tablets, the necessity for mobile engagement has surged, requiring brands to develop innovative strategies for personalized communication, push notifications, mobile-optimized websites, and apps. This application is crucial across numerous sectors, including retail, banking, healthcare, and entertainment, where customer experience and engagement have a direct correlation with revenue and growth. The end-use scope is vast, ranging from improving customer support and facilitating mobile commerce to delivering location-based services and enhancing app usage.

In examining market insights, several key growth factors stand out. The proliferation of smartphones, advancements in mobile internet speeds, and the rising importance of data-driven insights significantly enhance mobile engagement strategies. Noteworthy opportunities arise from integrating AI and machine learning, enabling predictive analytics and personalized marketing. These technologies help anticipate customer needs and behaviors, thereby optimizing engagement efforts. To capitalize on these opportunities, organizations should invest in platforms that harness these technologies and focus on mobile-first strategies.

However, challenges such as privacy concerns, data security issues, and technological fragmentation can hinder market growth. Companies need to navigate these complexities by implementing stringent data protection measures and ensuring compliance with legal frameworks like GDPR. Furthermore, the mobile engagement market is highly competitive and rapidly evolving, posing a challenge for firms to remain adaptive and innovative.

For businesses looking to innovate, areas such as augmented reality (AR) in mobile apps, voice search optimization, and interactive mobile content offer promising research avenues. Staying ahead requires a deep understanding of consumer preferences and leveraging cutting-edge technologies to create seamless, intuitive user experiences. This dynamic market necessitates agile strategies and continuous innovation, assuring that organizations remain attuned to emerging trends and consumer demands.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Engagement Market

The Mobile Engagement Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Proliferation of smartphones and other mobile devices
  • Increase in number and usage of mobile apps for diverse activities
  • Rising internet penetration and growth of m-commerce activities
• Market Restraints
  • Fragmented mobile ecosystem hindering mobile engagement
• Market Opportunities
  • Advancements in mobile technologies to enhance mobile engagement
  • Adoption of mobile gamification techniques and marketing strategies to enhance user engagement
• Market Challenges
  • Concerns associated with data privacy and data security

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Engagement Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Engagement Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Engagement Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Engagement Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Engagement Market

A detailed market share analysis in the Mobile Engagement Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Engagement Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Engagement Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Engagement Market

A strategic analysis of the Mobile Engagement Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Engagement Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Airship Group, Inc., Braze, Inc., Emarsys, Hewlett Packard Enterprise Company, Infosys Limited, International Business Machines Corporation, ironSource Ltd., Leanplum, Inc., Marketo, Inc., MessageGears, LLC, MoEngage, Inc., Oracle Corporation, Phunware, Inc., Salesforce, Inc., SAP SE, Selligent, Inc., SmartFocus UK Limited, Syniverse Technologies LLC, Upland Software, Inc., Validic Inc., Vibes Media, LLC, Webtrekk GmbH, and Zoho Corporation Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Mobile Engagement Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across App/Web Content, E-mail, In-App Messaging, Push Notification, and SMS & MMS.
• Based on End-User, market is studied across Large Scale Enterprises (LSEs) and Small Medium Enterprises (SMEs).
• Based on Application, market is studied across Communication, Education, Financial Services, Government, Media & Entertainment, Medical, Retail, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Proliferation of smartphones and other mobile devices
    • 5.1.1.2. Increase in number and usage of mobile apps for diverse activities
    • 5.1.1.3. Rising internet penetration and growth of m-commerce activities
  • 5.1.2. Restraints
    • 5.1.2.1. Fragmented mobile ecosystem hindering mobile engagement
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in mobile technologies to enhance mobile engagement
    • 5.1.3.2. Adoption of mobile gamification techniques and marketing strategies to enhance user engagement
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns associated with data privacy and data security
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Engagement Market, by Product

• 6.1. Introduction
• 6.2. App/Web Content
• 6.3. E-mail
• 6.4. In-App Messaging
• 6.5. Push Notification
• 6.6. SMS & MMS

7. Mobile Engagement Market, by End-User

• 7.1. Introduction
• 7.2. Large Scale Enterprises (LSEs)
• 7.3. Small Medium Enterprises (SMEs)

8. Mobile Engagement Market, by Application

• 8.1. Introduction
• 8.2. Communication
• 8.3. Education
• 8.4. Financial Services
• 8.5. Government
• 8.6. Media & Entertainment
• 8.7. Medical
• 8.8. Retail
• 8.9. Travel & Hospitality

9. Americas Mobile Engagement Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Mobile Engagement Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Mobile Engagement Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adobe Inc.
• 2. Airship Group, Inc.
• 3. Braze, Inc.
• 4. Emarsys
• 5. Hewlett Packard Enterprise Company
• 6. Infosys Limited
• 7. International Business Machines Corporation
• 8. ironSource Ltd.
• 9. Leanplum, Inc.
• 10. Marketo, Inc.
• 11. MessageGears, LLC
• 12. MoEngage, Inc.
• 13. Oracle Corporation
• 14. Phunware, Inc.
• 15. Salesforce, Inc.
• 16. SAP SE
• 17. Selligent, Inc.
• 18. SmartFocus UK Limited
• 19. Syniverse Technologies LLC
• 20. Upland Software, Inc.
• 21. Validic Inc.
• 22. Vibes Media, LLC
• 23. Webtrekk GmbH
• 24. Zoho Corporation Pvt. Ltd.