모바일 TV 시장 : 서비스 유형, 컨텐츠 유형, 용도별 - 세계 예측(2025-2030년)

The Mobile TV Market was valued at USD 13.52 billion in 2023, expected to reach USD 14.62 billion in 2024, and is projected to grow at a CAGR of 8.22%, to USD 23.52 billion by 2030.

The Mobile TV market encompasses the transmission and reception of television content on mobile devices, enabling viewers to access their favorite multimedia content on-the-go. This segment is powered by technologies including 3G, 4G, and more recently, 5G networks, which have significantly boosted video streaming capabilities. The necessity of Mobile TV arises from the growing demand for anytime, anywhere media consumption, with applications spanning personal entertainment to professional broadcasting services. This market sees usage among wide end-user scopes such as individual consumers, businesses, and educational institutions. Key growth influences include expanding smartphone and mobile device penetration, advancements in network infrastructure, and increasing consumer preference for digital content over traditional media. Opportunities in this market lie in emerging markets experiencing rapid smartphone adoption and the development of innovative content delivery models such as interactive and personalized viewing experiences. Conducting research into optimizing content quality alongside minimizing data usage represents a lucrative area for innovation. Additionally, Virtual Reality (VR) and Augmented Reality (AR) integration possess expansive potential in transforming user experiences on Mobile TV platforms.

However, the market faces limitations such as data privacy concerns, fragmenting viewer demographics, and high competition from video-on-demand services. Network bandwidth constraints and the need for massive investments in infrastructure upgrades also pose significant challenges. Recommendations to capitalize on potential opportunities include forming strategic partnerships with telecom providers to enhance streaming quality and exploring price models that are adaptive to emerging market economies. Companies should also focus on sustainable data policies to address privacy challenges. With continuous technological advancements and consumer-driven content trends, Mobile TV demonstrates a dynamic market environment. Emphasizing on personalized services, leveraging artificial intelligence for user recommendations, and developing unique viewer experiences remain key areas for research, aiming to attract and retain a diversified user base while ensuring technological resilience and market competitiveness.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile TV Market

The Mobile TV Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing demand for on-the-go and personalized entertainment experiences
  • Increasing trend of real-time streaming content across multiple platforms
  • Proliferation of mobile devices with huge screens and faster data speeds
• Market Restraints
  • High cost of operations due to the need for reliable infrastructure and network bandwidth
• Market Opportunities
  • Integration of innovative technologies in mobile TV
  • Growing popularity of social media and digital advertising campaigns
• Market Challenges
  • Technical issues resulting in malfunctioning of mobile TVs

Porter's Five Forces: A Strategic Tool for Navigating the Mobile TV Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile TV Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile TV Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile TV Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile TV Market

A detailed market share analysis in the Mobile TV Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile TV Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile TV Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile TV Market

A strategic analysis of the Mobile TV Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile TV Market, highlighting leading vendors and their innovative profiles. These include Advantal Technologies Private Limited, AT&T Inc., beIN MEDIA GROUP, Bell Canada, Bharti Airtel Limited, CenturyLink, Charter Communications, Comcast Corporation, Cox Communications, Inc., DISH Network L.L.C., Frontier Communications Parent, Inc., fuboTV Inc., Google Fiber Inc., Hulu, LLC, Mediacom Communications Corporation, Netflix Inc., Paramount, Peacock TV LLC, RCN Telecom Services, LLC, Sky Group, Sling TV, Telebreeze Corporation, Tubi, Inc., Verizon Communications, and Windstream Intellectual Property Services, LLC.

Market Segmentation & Coverage

This research report categorizes the Mobile TV Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Service Type, market is studied across Free to air and Pay TV.
• Based on Content-Type, market is studied across Live Streaming, Online Video, and Video-on-Demand.
• Based on Application, market is studied across Commercial and Personal.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing demand for on-the-go and personalized entertainment experiences
    • 5.1.1.2. Increasing trend of real-time streaming content across multiple platforms
    • 5.1.1.3. Proliferation of mobile devices with huge screens and faster data speeds
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of operations due to the need for reliable infrastructure and network bandwidth
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of innovative technologies in mobile TV
    • 5.1.3.2. Growing popularity of social media and digital advertising campaigns
  • 5.1.4. Challenges
    • 5.1.4.1. Technical issues resulting in malfunctioning of mobile TVs
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile TV Market, by Service Type

• 6.1. Introduction
• 6.2. Free to air
• 6.3. Pay TV

7. Mobile TV Market, by Content-Type

• 7.1. Introduction
• 7.2. Live Streaming
• 7.3. Online Video
• 7.4. Video-on-Demand

8. Mobile TV Market, by Application

• 8.1. Introduction
• 8.2. Commercial
• 8.3. Personal

9. Americas Mobile TV Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Mobile TV Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Mobile TV Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Advantal Technologies Private Limited
• 2. AT&T Inc.
• 3. beIN MEDIA GROUP
• 4. Bell Canada
• 5. Bharti Airtel Limited
• 6. CenturyLink
• 7. Charter Communications
• 8. Comcast Corporation
• 9. Cox Communications, Inc.
• 10. DISH Network L.L.C.
• 11. Frontier Communications Parent, Inc.
• 12. fuboTV Inc.
• 13. Google Fiber Inc.
• 14. Hulu, LLC
• 15. Mediacom Communications Corporation
• 16. Netflix Inc.
• 17. Paramount
• 18. Peacock TV LLC
• 19. RCN Telecom Services, LLC
• 20. Sky Group
• 21. Sling TV
• 22. Telebreeze Corporation
• 23. Tubi, Inc.
• 24. Verizon Communications
• 25. Windstream Intellectual Property Services, LLC