모바일 사용자 인증 시장 : 유형별, 기업 규모별, 최종 용도별 - 세계 예측(2025-2030년)

The Mobile User Authentication Market was valued at USD 4.56 billion in 2023, expected to reach USD 5.12 billion in 2024, and is projected to grow at a CAGR of 12.74%, to USD 10.56 billion by 2030.

Mobile user authentication is the process of verifying the identity of a user accessing a mobile application or device, crucial in preventing unauthorized access and ensuring data security. The necessity of mobile user authentication arises from the growing demand for secure access management in mobile applications, especially in sectors like banking, healthcare, and e-commerce, where sensitive data is handled. Applications range from facial recognition and fingerprint scanning to two-factor authentication and behavioral biometrics. The end-use scope is extensive, covering industries such as finance, healthcare, retail, and government, all of which require robust security measures to protect user data.

Market insights indicate that the increasing number of mobile devices, coupled with rising cyber threats, are key factors driving the demand for advanced authentication methods. Additionally, regulatory compliances like GDPR and CCPA necessitate enhanced security protocols. The shift towards digitalization and increasing awareness among consumers about data security further propel market growth. Latest opportunities include the integration of AI and machine learning algorithms to improve authentication accuracy and user experience. Companies can leverage biometric technologies to provide seamless and secure access, enhancing customer satisfaction and loyalty. However, challenges such as high implementation costs and concerns over privacy and data breaches can hinder market expansion. Businesses must address these by investing in R&D to develop cost-effective and user-friendly authentication solutions.

Innovation areas include developing multi-factor authentication solutions that combine biometrics with advanced cryptographic techniques to enhance security. Exploring blockchain for decentralized identity management offers promising potential. Focusing on user privacy and ethical AI can create a competitive advantage. Continuous investment in research for adaptive authentication methods, which assess user behaviors and adapt accordingly, is recommended. The market is dynamic, with rapid technological advancements requiring businesses to remain agile and adaptable, ensuring they not only keep pace but also set trends in mobile user authentication strategies.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile User Authentication Market

The Mobile User Authentication Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing adoption of mobile devices and smartphones worldwide
  • Rising need for efficient and advanced mobile security solutions
  • Growing adoption of mobile applications for financial and identity solutions
• Market Restraints
  • High costs and accuracy issues associated with mobile authentication
• Market Opportunities
  • Extensive R&D activities to introduce advanced mobile authentication solutions
  • Higher potential for AI and blockchain technologies in mobile authentication
• Market Challenges
  • Concerns over sophisticated and zero-day cyberattacks

Porter's Five Forces: A Strategic Tool for Navigating the Mobile User Authentication Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile User Authentication Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile User Authentication Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile User Authentication Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile User Authentication Market

A detailed market share analysis in the Mobile User Authentication Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile User Authentication Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile User Authentication Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile User Authentication Market

A strategic analysis of the Mobile User Authentication Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile User Authentication Market, highlighting leading vendors and their innovative profiles. These include Broadcom Inc., Cifrasoft Ltd., Cisco Systems, Inc., CyberArk Software Ltd., Dell Inc., Entrust Corporation., Nexus Group, Okta, Inc., OneLogin LLC, OneSpan Inc., Ping Identity Inc., Plurilock Security Inc., Protectimus Ltd., Secret Double Octopus Inc., SecureAuth Corporation, SecurEnvoy PLC, Sophos Ltd., Stytch Inc., Telesing Corporation, Thales Group, Vonage LLC, and Yubico AB.

Market Segmentation & Coverage

This research report categorizes the Mobile User Authentication Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Multi-Factor Authentication and Single Factor Authentication.
• Based on Enterprise Size, market is studied across Large Enterprise and Small & Medium Enterprises.
• Based on End-use, market is studied across BFSI, Consumer Electronics, Government, Healthcare, Manufacturing, and Telecommunication.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing adoption of mobile devices and smartphones worldwide
    • 5.1.1.2. Rising need for efficient and advanced mobile security solutions
    • 5.1.1.3. Growing adoption of mobile applications for financial and identity solutions
  • 5.1.2. Restraints
    • 5.1.2.1. High costs and accuracy issues associated with mobile authentication
  • 5.1.3. Opportunities
    • 5.1.3.1. Extensive R&D activities to introduce advanced mobile authentication solutions
    • 5.1.3.2. Higher potential for AI and blockchain technologies in mobile authentication
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns over sophisticated and zero-day cyberattacks
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile User Authentication Market, by Type

• 6.1. Introduction
• 6.2. Multi-Factor Authentication
• 6.3. Single Factor Authentication

7. Mobile User Authentication Market, by Enterprise Size

• 7.1. Introduction
• 7.2. Large Enterprise
• 7.3. Small & Medium Enterprises

8. Mobile User Authentication Market, by End-use

• 8.1. Introduction
• 8.2. BFSI
• 8.3. Consumer Electronics
• 8.4. Government
• 8.5. Healthcare
• 8.6. Manufacturing
• 8.7. Telecommunication

9. Americas Mobile User Authentication Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Mobile User Authentication Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Mobile User Authentication Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Broadcom Inc.
• 2. Cifrasoft Ltd.
• 3. Cisco Systems, Inc.
• 4. CyberArk Software Ltd.
• 5. Dell Inc.
• 6. Entrust Corporation.
• 7. Nexus Group
• 8. Okta, Inc.
• 9. OneLogin LLC
• 10. OneSpan Inc.
• 11. Ping Identity Inc.
• 12. Plurilock Security Inc.
• 13. Protectimus Ltd.
• 14. Secret Double Octopus Inc.
• 15. SecureAuth Corporation
• 16. SecurEnvoy PLC
• 17. Sophos Ltd.
• 18. Stytch Inc.
• 19. Telesing Corporation
• 20. Thales Group
• 21. Vonage LLC
• 22. Yubico AB