OLED 조명 시장 : 기술, 유형, 최종사용자별 - 세계 예측(2025-2030년)

The OLED Lighting Market was valued at USD 22.50 billion in 2023, expected to reach USD 25.26 billion in 2024, and is projected to grow at a CAGR of 12.76%, to USD 52.17 billion by 2030.

OLED lighting, a segment of the organic light-emitting diode technology, epitomizes a transformative advancement in lighting solutions. This technology offers paper-thin, flexible, and lightweight lighting panels that emit light over a large area, providing uniform illumination without glare. The scope of OLED lighting encompasses a range of applications like architecture, automotive, and general lighting, championed for their energy efficiency, high color rendering index, and design versatility. OLEDs are increasingly vital as industries demand sustainable, eco-friendly lighting options; they're appealing for applications demanding unique design integration, such as in modern home decors or automobile interior lighting, where aesthetics and functionality converge.

The emerging necessity of OLED lighting correlates with global energy-saving initiatives and heightened environmental consciousness. Factors like technological advancements, increased research and development, and growing consumer preference for smart and connected lighting solutions drive market growth. The automotive sector, for instance, utilizes OLED technology to design innovative, sophisticated lighting systems, bringing forth potential opportunities by enhancing vehicle personalization and user interface design.

Conversely, OLED lighting faces challenges, such as high initial costs, shorter operational lifespan compared to traditional LEDs, and susceptibility to moisture, which necessitates effective encapsulation techniques. Overcoming these limitations requires focused innovation on increasing the durability and efficiency of OLED materials while reducing costs through economies of scale.

The market's innovative areas include the development of transparent OLEDs and advancing bio-based organic materials to enhance sustainability aspects. Collaborations between material scientists and manufacturers could accelerate breakthroughs in flexibility and efficiency, addressing existing challenges. The OLED lighting market is poised for significant growth, leveraging its potential to influence sectors focused on design flexibility and energy conservation. Businesses should invest in eco-friendly production processes and consider strategic partnerships that enhance their capacity to capture market opportunities in regions prioritizing sustainable developmental policies.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving OLED Lighting Market

The OLED Lighting Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • High demand for energy-saving OLED lighting and rapid penetration in smartphones
  • Rapidly growing demand in the automotive industry
  • Recent advances in light extraction strategies with multi-thin-film structure
• Market Restraints
  • High installation cost associated with OLED lighting panel
• Market Opportunities
  • Availability of flexible, transparent, and color-tunable panels
  • Rising trend for decorative lighting ranging from mood lighting to orientation lighting
• Market Challenges
  • Scaling issues from small size pixels to large-area OLED lighting panels

Porter's Five Forces: A Strategic Tool for Navigating the OLED Lighting Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the OLED Lighting Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the OLED Lighting Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the OLED Lighting Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the OLED Lighting Market

A detailed market share analysis in the OLED Lighting Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the OLED Lighting Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the OLED Lighting Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the OLED Lighting Market

A strategic analysis of the OLED Lighting Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the OLED Lighting Market, highlighting leading vendors and their innovative profiles. These include Acuity Brands, Inc., AU Optronics Corporation, BOE Technology Group Co., Ltd., JOLED Inc., Konica Minolta, Inc., LG Display Co. Ltd., Panasonic Corporation, Raystar Optronics, Inc., Samsung Electronics Co., Ltd., TCL China Star Optoelectronics Technology Co., Ltd., Tianma Microelectronics Co., Ltd., Truly International Holdings Limited, Visionox Company, Winstar Display Co., Ltd., and WiseChip Semiconductor Inc..

Market Segmentation & Coverage

This research report categorizes the OLED Lighting Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology, market is studied across AMOLED and PMOLED. The AMOLED is further studied across FMM RGB and WOLED.
• Based on Type, market is studied across Flexible OLED Lighting, Transparent OLED Lighting, and White OLED Lighting.
• Based on End-User, market is studied across Architectural, Automotive, Commercial, Hospitality, Industrial, and Residential.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. High demand for energy-saving OLED lighting and rapid penetration in smartphones
    • 5.1.1.2. Rapidly growing demand in the automotive industry
    • 5.1.1.3. Recent advances in light extraction strategies with multi-thin-film structure
  • 5.1.2. Restraints
    • 5.1.2.1. High installation cost associated with OLED lighting panel
  • 5.1.3. Opportunities
    • 5.1.3.1. Availability of flexible, transparent, and color-tunable panels
    • 5.1.3.2. Rising trend for decorative lighting ranging from mood lighting to orientation lighting
  • 5.1.4. Challenges
    • 5.1.4.1. Scaling issues from small size pixels to large-area OLED lighting panels
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. OLED Lighting Market, by Technology

• 6.1. Introduction
• 6.2. AMOLED
  • 6.2.1. FMM RGB
  • 6.2.2. WOLED
• 6.3. PMOLED

7. OLED Lighting Market, by Type

• 7.1. Introduction
• 7.2. Flexible OLED Lighting
• 7.3. Transparent OLED Lighting
• 7.4. White OLED Lighting

8. OLED Lighting Market, by End-User

• 8.1. Introduction
• 8.2. Architectural
• 8.3. Automotive
• 8.4. Commercial
• 8.5. Hospitality
• 8.6. Industrial
• 8.7. Residential

9. Americas OLED Lighting Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific OLED Lighting Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa OLED Lighting Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Acuity Brands, Inc.
• 2. AU Optronics Corporation
• 3. BOE Technology Group Co., Ltd.
• 4. JOLED Inc.
• 5. Konica Minolta, Inc.
• 6. LG Display Co. Ltd.
• 7. Panasonic Corporation
• 8. Raystar Optronics, Inc.
• 9. Samsung Electronics Co., Ltd.
• 10. TCL China Star Optoelectronics Technology Co., Ltd.
• 11. Tianma Microelectronics Co., Ltd.
• 12. Truly International Holdings Limited
• 13. Visionox Company
• 14. Winstar Display Co., Ltd.
• 15. WiseChip Semiconductor Inc.