온라인 패션 소매 시장 : 카테고리, 모델 유형, 최종사용자별 - 세계 예측(2025-2030년)

The Online Fashion Retail Market was valued at USD 37.51 billion in 2023, expected to reach USD 42.80 billion in 2024, and is projected to grow at a CAGR of 14.50%, to USD 96.79 billion by 2030.

The online fashion retail market is defined by the sale of apparel, footwear, and accessories over digital platforms. Its scope encompasses a broad spectrum of offerings, from luxury brands to fast fashion, capturing diverse consumer segments globally. This market's necessity derives from the growing consumer demand for convenient, personalized shopping experiences and the increasing penetration of internet and smartphones. Its application spans across a variety of digital channels including e-commerce websites, mobile apps, and social media platforms, with end-users ranging from individual consumers to businesses seeking wholesale purchases. Key growth factors include the rise of fast fashion, the proliferation of social media influencing purchasing decisions, innovative digital advertising strategies, and enhancements in logistics and supply chain management. Rapid technological advancements like augmented reality (AR) fitting rooms and AI-driven personalized recommendations further propel the market. Potential opportunities lie in expanding to emerging markets where internet accessibility is growing and leveraging data analytics for consumer insights to enhance personalization. Sustainability is an increasingly vital trend, suggesting opportunities for brands adopting eco-friendly practices.

However, the market faces limitations such as heightened competition, regulatory challenges, and issues related to data privacy and cyber security. The high return rates due to size and fit discrepancies also pose financial and logistical challenges. Innovation opportunities can be explored in developing AI for better personalization, blockchain for transparent supply chains, and technological solutions to address sustainable fashion. The market is dynamic by nature, characterized by rapid changes in consumer behavior and technological advancements. Continuous research into consumer preferences, tech-enabled fulfillment solutions, and environmental impact mitigation will position companies to swiftly navigate this competitive landscape and align with evolving market demands. Such foresight will be essential for tapping into future growth avenues and maintaining a competitive edge in the online fashion retail sphere.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Online Fashion Retail Market

The Online Fashion Retail Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing penetration of e-commerce in all apparels
  • Increasing technology penetration and smartphone adoption
  • Big fashion brands shifting to the online retailing
• Market Restraints
  • Increased fraud attacks on online fashion retail
• Market Opportunities
  • Improving online fashion retail experience with advanced technology such as AI
  • Rising global as well as local online fashion retailers
• Market Challenges
  • Issues with Staying competitive and offering customer the in-store experience

Porter's Five Forces: A Strategic Tool for Navigating the Online Fashion Retail Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Online Fashion Retail Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Online Fashion Retail Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Online Fashion Retail Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Online Fashion Retail Market

A detailed market share analysis in the Online Fashion Retail Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Online Fashion Retail Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Online Fashion Retail Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Online Fashion Retail Market

A strategic analysis of the Online Fashion Retail Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Online Fashion Retail Market, highlighting leading vendors and their innovative profiles. These include Adidas AG, Depop Limited, Farfetch UK Limited, French Corporation, H & M Hennes & Mauritz AB, Lane Crawford (Hong Kong) Ltd, Levi Strauss & Co., LYST Ltd., MATCHESFASHION Limited, Net-a-porter Group Limited, Nordstrom, Inc., Saks Fifth Avenue, Ssense, Zalando SE, and Zalora.

Market Segmentation & Coverage

This research report categorizes the Online Fashion Retail Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Category, market is studied across Bag & Accessories, Clothing & Apparel, Footwear, and Jewelry & Luxury Watch.
• Based on Model Type, market is studied across Business To Business and Business To Consumer.
• Based on End User, market is studied across Children, Men, and Women.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing penetration of e-commerce in all apparels
    • 5.1.1.2. Increasing technology penetration and smartphone adoption
    • 5.1.1.3. Big fashion brands shifting to the online retailing
  • 5.1.2. Restraints
    • 5.1.2.1. Increased fraud attacks on online fashion retail
  • 5.1.3. Opportunities
    • 5.1.3.1. Improving online fashion retail experience with advanced technology such as AI
    • 5.1.3.2. Rising global as well as local online fashion retailers
  • 5.1.4. Challenges
    • 5.1.4.1. Issues with Staying competitive and offering customer the in-store experience
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Online Fashion Retail Market, by Category

• 6.1. Introduction
• 6.2. Bag & Accessories
• 6.3. Clothing & Apparel
• 6.4. Footwear
• 6.5. Jewelry & Luxury Watch

7. Online Fashion Retail Market, by Model Type

• 7.1. Introduction
• 7.2. Business To Business
• 7.3. Business To Consumer

8. Online Fashion Retail Market, by End User

• 8.1. Introduction
• 8.2. Children
• 8.3. Men
• 8.4. Women

9. Americas Online Fashion Retail Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Online Fashion Retail Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Online Fashion Retail Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adidas AG
• 2. Depop Limited
• 3. Farfetch UK Limited
• 4. French Corporation
• 5. H & M Hennes & Mauritz AB
• 6. Lane Crawford (Hong Kong) Ltd
• 7. Levi Strauss & Co.
• 8. LYST Ltd.
• 9. MATCHESFASHION Limited
• 10. Net-a-porter Group Limited
• 11. Nordstrom, Inc.
• 12. Saks Fifth Avenue
• 13. Ssense
• 14. Zalando SE
• 15. Zalora