온라인 비디오 플랫폼 시장 : 스트리밍, 플랫폼, 최종사용자별 - 세계 예측(2025-2030년)

The Online Video Platform Market was valued at USD 9.94 billion in 2023, expected to reach USD 11.76 billion in 2024, and is projected to grow at a CAGR of 18.74%, to USD 33.12 billion by 2030.

The Online Video Platform (OVP) market encompasses a variety of solutions that enable users to manage, publish, and monetize video content over the internet. OVPs are essential for businesses, marketers, and content creators focusing on expanding digital reach and improving audience engagement. Their applications range from video hosting and streaming to advanced features like analytics, branding, and customizations. The end-use scope spans across sectors like media and entertainment, education, corporate, BFSI, retail, and healthcare, providing them with a powerful tool for video marketing, employee training, virtual events, and online education. Key growth influencers include the increasing consumption of online video content, the rise of video as a preferred communication method, technological advancements such as AI and machine learning in video delivery, and the growing trend of live streaming. The growing demand for OTT platforms and mobile video streaming offers lucrative opportunities for businesses to innovate and capture new markets. Companies can leverage cutting-edge trends like interactive and personalized video experiences to differentiate themselves. However, limitations and challenges include concerns around data privacy, high bandwidth costs, and technology integration challenges. Regulatory constraints and content rights issues also pose significant hurdles. To address these challenges, investments in secure and scalable cloud infrastructure, as well as adaptive bitrate streaming and real-time analytics, are crucial. Opportunities for innovation lie in AI-driven content moderation, enhanced video compression technologies, and the integration of immersive technologies such as virtual reality and augmented reality. Insightful research areas include consumer behavior analytics and the effectiveness of video content in various contexts. The market is competitive, with players emphasizing differentiation through unique functionalities and user experiences. As the digital landscape evolves, business growth will rely on agility, adaptation to consumer demand shifts, and continuous technological advancement to meet the dynamic needs of digital audiences.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Online Video Platform Market

The Online Video Platform Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing penetration of internet & smartphones
  • Rising preference of video live streaming by social media platforms
  • Growing adoption of online video platforms in education sector
• Market Restraints
  • High cost of online live video & broadcasting
• Market Opportunities
  • Growing practice of designing video-based marketing content to increase brand awareness
  • Introduction of block chain and AI based online video platforms
• Market Challenges
  • Privacy and security concerns with online video platforms

Porter's Five Forces: A Strategic Tool for Navigating the Online Video Platform Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Online Video Platform Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Online Video Platform Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Online Video Platform Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Online Video Platform Market

A detailed market share analysis in the Online Video Platform Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Online Video Platform Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Online Video Platform Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Online Video Platform Market

A strategic analysis of the Online Video Platform Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Online Video Platform Market, highlighting leading vendors and their innovative profiles. These include Akamai Technologies, Inc., Brightcove Inc., Dailymotion Inc., Endavo Media, Frame.io, Google LLC, Kaltura, Inc., MediaMelon, Inc., Panopto, Panopto, Inc., SpotX, Warner Bros. Discovery, Inc., Wistia, Inc., YouTube Inc., and Zee Entertainment Enterprises Ltd..

Market Segmentation & Coverage

This research report categorizes the Online Video Platform Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Streaming, market is studied across Live Streaming and Video on Demand.
• Based on Platform, market is studied across Video Analytics, Video Distribution, Video Management, and Video Processing.
• Based on End User, market is studied across BFSI, Education, IT & Telecom, Media & Entertainment, and Retail.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing penetration of internet & smartphones
    • 5.1.1.2. Rising preference of video live streaming by social media platforms
    • 5.1.1.3. Growing adoption of online video platforms in education sector
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of online live video & broadcasting
  • 5.1.3. Opportunities
    • 5.1.3.1. Growing practice of designing video-based marketing content to increase brand awareness
    • 5.1.3.2. Introduction of block chain and AI based online video platforms
  • 5.1.4. Challenges
    • 5.1.4.1. Privacy and security concerns with online video platforms
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Online Video Platform Market, by Streaming

• 6.1. Introduction
• 6.2. Live Streaming
• 6.3. Video on Demand

7. Online Video Platform Market, by Platform

• 7.1. Introduction
• 7.2. Video Analytics
• 7.3. Video Distribution
• 7.4. Video Management
• 7.5. Video Processing

8. Online Video Platform Market, by End User

• 8.1. Introduction
• 8.2. BFSI
• 8.3. Education
• 8.4. IT & Telecom
• 8.5. Media & Entertainment
• 8.6. Retail

9. Americas Online Video Platform Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Online Video Platform Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Online Video Platform Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Akamai Technologies, Inc.
• 2. Brightcove Inc.
• 3. Dailymotion Inc.
• 4. Endavo Media
• 5. Frame.io
• 6. Google LLC
• 7. Kaltura, Inc.
• 8. MediaMelon, Inc.
• 9. Panopto
• 10. Panopto, Inc.
• 11. SpotX
• 12. Warner Bros. Discovery, Inc.
• 13. Wistia, Inc.
• 14. YouTube Inc.
• 15. Zee Entertainment Enterprises Ltd.