시판 의약품 시장 : 제품별, 유통채널별 - 세계 예측(2025-2030년)

The Over The Counter Drugs Market was valued at USD 464.14 billion in 2023, expected to reach USD 504.86 billion in 2024, and is projected to grow at a CAGR of 8.86%, to USD 841.20 billion by 2030.

The Over-the-Counter (OTC) drugs market refers to pharmaceuticals that can be purchased without a prescription, allowing consumers to manage minor ailments such as colds, headaches, and allergies independently. The necessity of OTC drugs stems from the rising demand for self-medication and the increasing accessibility of healthcare information online, empowering consumers to make informed health decisions. Key applications of OTC drugs include pain relief, gastrointestinal treatments, dermatology, and dietary supplements. End-use scope primarily involves direct consumer sales through drugstores, supermarkets, and online retail channels. Market growth is significantly influenced by factors such as an aging population, the expansion of retail pharmacy chains, and regulatory shifts towards reclassifying prescription drugs as OTC to decrease healthcare costs. Digital health platforms further enhance consumer access to OTC medications, representing a fertile ground for market players. Potential opportunities lie in product innovation, such as developing advanced formulations with fewer side effects and eco-friendly packaging to meet the rising demand for sustainability. Despite robust growth prospects, the market faces significant challenges such as stringent regulations across varying jurisdictions and the risk of misuse or overuse of OTC products. Other limitations include intense competition and pricing pressures, especially from generic alternatives. Companies can focus on innovative areas such as personalized OTC solutions using AI and machine learning to analyze customer data for tailored product offerings. Additionally, integrating telehealth services can enrich consumer trust and engagement. The market's nature is highly competitive yet dynamic, driven by evolving consumer preferences towards convenience, safety, and health consciousness. Vendors are urged to leverage data analytics and strategic partnerships to navigate these complexities, ensuring proactive compliance with regulatory norms while capitalizing on emerging trends to sustain market leadership.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Over The Counter Drugs Market

The Over The Counter Drugs Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Cost effective way to treat minor health issues
  • Reduced burden of the physician
  • Favorable regulatory framework
• Market Restraints
  • Presence of substitute drug due to saturating market
• Market Opportunities
  • Increased accessibility through retail outlets and supermarkets
  • Technological advancement and product innovation
• Market Challenges
  • Pressure to keep the price low

Porter's Five Forces: A Strategic Tool for Navigating the Over The Counter Drugs Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Over The Counter Drugs Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Over The Counter Drugs Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Over The Counter Drugs Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Over The Counter Drugs Market

A detailed market share analysis in the Over The Counter Drugs Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Over The Counter Drugs Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Over The Counter Drugs Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Over The Counter Drugs Market

A strategic analysis of the Over The Counter Drugs Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Over The Counter Drugs Market, highlighting leading vendors and their innovative profiles. These include Alembic Pharmaceuticals Ltd., Alkem Laboratories Limited, Cipla, Inc., Dr. Reddy's Laboratories, Glaxosmithkline PLC, Glenmark Pharmaceuticals Limited, Hetero Drugs Ltd., Johnson & Johnson Pvt. Ltd., Lupin Limited, Mankind Pharma, Mylan Pharmaceuticals Pvt. Ltd. by Viatris, Pfizer Inc., Sanofi S.A., Sun Pharmaceutical Industries Ltd., and Teva Pharmaceutical Industries Ltd..

Market Segmentation & Coverage

This research report categorizes the Over The Counter Drugs Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Analgesics, Cough, Cold, & Flu Products, Dermatology Products, Gastrointestinal Products, Ophthalmic Products, Sleeping Aids, Vitamins, Mineral, & Supplements, and Weight-Loss & Dietary Products.
• Based on Distribution Channel, market is studied across Hospital Pharmacies, Online Stores, and Retail Pharmacies.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Cost effective way to treat minor health issues
    • 5.1.1.2. Reduced burden of the physician
    • 5.1.1.3. Favorable regulatory framework
  • 5.1.2. Restraints
    • 5.1.2.1. Presence of substitute drug due to saturating market
  • 5.1.3. Opportunities
    • 5.1.3.1. Increased accessibility through retail outlets and supermarkets
    • 5.1.3.2. Technological advancement and product innovation
  • 5.1.4. Challenges
    • 5.1.4.1. Pressure to keep the price low
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Over The Counter Drugs Market, by Product

• 6.1. Introduction
• 6.2. Analgesics
• 6.3. Cough, Cold, & Flu Products
• 6.4. Dermatology Products
• 6.5. Gastrointestinal Products
• 6.6. Ophthalmic Products
• 6.7. Sleeping Aids
• 6.8. Vitamins, Mineral, & Supplements
• 6.9. Weight-Loss & Dietary Products

7. Over The Counter Drugs Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Hospital Pharmacies
• 7.3. Online Stores
• 7.4. Retail Pharmacies

8. Americas Over The Counter Drugs Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Over The Counter Drugs Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Over The Counter Drugs Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Alembic Pharmaceuticals Ltd.
• 2. Alkem Laboratories Limited
• 3. Cipla, Inc.
• 4. Dr. Reddy's Laboratories
• 5. Glaxosmithkline PLC
• 6. Glenmark Pharmaceuticals Limited
• 7. Hetero Drugs Ltd.
• 8. Johnson & Johnson Pvt. Ltd.
• 9. Lupin Limited
• 10. Mankind Pharma
• 11. Mylan Pharmaceuticals Pvt. Ltd. by Viatris
• 12. Pfizer Inc.
• 13. Sanofi S.A.
• 14. Sun Pharmaceutical Industries Ltd.
• 15. Teva Pharmaceutical Industries Ltd.