PVC 식품 포장용 필름 시장 : 유형별, 두께별, 유통 채널별, 용도별 - 세계 예측(2025-2030년)

The PVC Cling Film Market was valued at USD 1.83 billion in 2023, expected to reach USD 1.95 billion in 2024, and is projected to grow at a CAGR of 7.07%, to USD 2.95 billion by 2030.

PVC cling film is widely used in households and various industries for food packaging due to its flexibility, transparency, and ability to keep food fresh. It is primarily a thin plastic wrap that clings tightly to surfaces, thus serving as an effective barrier to moisture and air. The necessity of PVC cling film stems from its vital role in preserving food, reducing waste, and enhancing the aesthetic appeal of food products. It is extensively applied in the packaging of ready-to-eat meals, fruits, vegetables, and other perishable goods. The end-use scope spans across domestic kitchens, supermarkets, restaurants, and catering services, reflecting its broad utility.

Market insights indicate that the growth of the PVC cling film market is driven by increasing consumer preference for convenience foods and the rising number of working professionals demanding efficient food storage solutions. The food packaging industry's robust expansion, especially in emerging markets, also serves as a pivotal growth catalyst. However, challenges such as environmental concerns regarding PVC's non-biodegradability and stringent regulations on plastic use pose significant limitations. Innovations focusing on biodegradable alternatives and enhanced barrier properties are imperative to navigate these challenges.

Opportunities lie in developing eco-friendly PVC variants and incorporating smart packaging solutions, such as films with indicators for freshness or temperature thresholds. Collaborating with food safety organizations to enhance product formulations that resist bacterial growth offers additional prospects. Furthermore, tapping into digital marketing and e-commerce platforms can drive market penetration and consumer engagement effectively. For businesses, capitalizing on the shift towards sustainable products and investing in R&D for advanced material science can foster new opportunities. Therefore, continuous investment in innovation, combined with strategic partnerships and compliance with environmental regulations, will be crucial for capturing market share. Overall, the market for PVC cling film remains dynamic, calling for adaptive strategies to sustain growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving PVC Cling Film Market

The PVC Cling Film Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increased demand due to cost effective and microorganism free nature
  • Higher demand for ready to eat meals and expanded food outlets
  • Increased product availability
• Market Restraints
  • Low resistance of PVC cling film to rough transport and increased availability of alternatives
• Market Opportunities
  • Major players are investing in food and dairy sectors
• Market Challenges
  • Growing awareness among people regarding environmental impact

Porter's Five Forces: A Strategic Tool for Navigating the PVC Cling Film Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the PVC Cling Film Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the PVC Cling Film Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the PVC Cling Film Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the PVC Cling Film Market

A detailed market share analysis in the PVC Cling Film Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the PVC Cling Film Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the PVC Cling Film Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the PVC Cling Film Market

A strategic analysis of the PVC Cling Film Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the PVC Cling Film Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Allen Plastic Industries Co., Ltd., Anchor Packaging, LLC, BENKAI Co., Ltd., CeDo Ltd., Ergis S.A., Folien GmbH Monheim, Integrated Packaging Group, Klockner Pentaplast Group, Mirel Vratimov A.S., Mitsubishi Chemical Holdings Corporation, MOLCO GmbH, Pragya Flexifilm Industries, Rotofresh - Rotochef s.r.l., and Statpack Industries Ltd..

Market Segmentation & Coverage

This research report categorizes the PVC Cling Film Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Machine Film and Manual Film.
• Based on Thickness, market is studied across Above 20 microns, Between 10 to 15 microns, Between 15 to 20 microns, and Up to 10 microns.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Application, market is studied across Household and Industrial. The Industrial is further studied across Bakery & Confectionary, Consumer Goods & Retail, Cosmetics & Healthcare, Dairy Products, Foodservice Outlets, Fruits & Vegetables, Meat, Poultry, and Seafood.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increased demand due to cost effective and microorganism free nature
    • 5.1.1.2. Higher demand for ready to eat meals and expanded food outlets
    • 5.1.1.3. Increased product availability
  • 5.1.2. Restraints
    • 5.1.2.1. Low resistance of PVC cling film to rough transport and increased availability of alternatives
  • 5.1.3. Opportunities
    • 5.1.3.1. Major players are investing in food and dairy sectors
  • 5.1.4. Challenges
    • 5.1.4.1. Growing awareness among people regarding environmental impact
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. PVC Cling Film Market, by Type

• 6.1. Introduction
• 6.2. Machine Film
• 6.3. Manual Film

7. PVC Cling Film Market, by Thickness

• 7.1. Introduction
• 7.2. Above 20 microns
• 7.3. Between 10 to 15 microns
• 7.4. Between 15 to 20 microns
• 7.5. Up to 10 microns

8. PVC Cling Film Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Offline
• 8.3. Online

9. PVC Cling Film Market, by Application

• 9.1. Introduction
• 9.2. Household
• 9.3. Industrial
  • 9.3.1. Bakery & Confectionary
  • 9.3.2. Consumer Goods & Retail
  • 9.3.3. Cosmetics & Healthcare
  • 9.3.4. Dairy Products
  • 9.3.5. Foodservice Outlets
  • 9.3.6. Fruits & Vegetables
  • 9.3.7. Meat
  • 9.3.8. Poultry
  • 9.3.9. Seafood

10. Americas PVC Cling Film Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific PVC Cling Film Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa PVC Cling Film Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 3M Company
• 2. Allen Plastic Industries Co., Ltd.
• 3. Anchor Packaging, LLC
• 4. BENKAI Co., Ltd.
• 5. CeDo Ltd.
• 6. Ergis S.A.
• 7. Folien GmbH Monheim
• 8. Integrated Packaging Group
• 9. Klockner Pentaplast Group
• 10. Mirel Vratimov A.S.
• 11. Mitsubishi Chemical Holdings Corporation
• 12. MOLCO GmbH
• 13. Pragya Flexifilm Industries
• 14. Rotofresh - Rotochef s.r.l.
• 15. Statpack Industries Ltd.