패블릿 및 슈퍼폰 시장 : 유형별, 운영체제별 - 세계 전망(2025-2030년)

The Phablets & Superphones Market was valued at USD 34.12 billion in 2023, expected to reach USD 36.93 billion in 2024, and is projected to grow at a CAGR of 8.74%, to USD 61.35 billion by 2030.

The market for phablets and superphones is defined by devices that blend the functionality of tablets with the portability of smartphones, typically characterized by screen sizes ranging from 5.5 to 7 inches. The need for such devices is driven by consumer demand for larger displays without sacrificing pocketability, addressing entertainment, productivity, and communication needs through applications in gaming, mobile workstations, and immersive viewing experiences. The end-use scope spans across individual consumers to enterprise level, with professionals using these devices for tasks that demand high processing power and multimedia consumption. Key growth factors include advancements in display technology, battery life, and processing capabilities, alongside increasing mobile broadband penetration and the Internet of Things (IoT) integration. The rise of 5G technology also opens up opportunities for richer content delivery and seamless real-time applications, especially in realms like augmented reality (AR) and virtual reality (VR). However, the market faces limitations from production costs and price sensitivity among consumers, along with tough competition from compact tablets and wearable technology. Potential opportunities exist in emerging markets where smartphone adoption is high, and upgrading to phablets is an enticing proposition. Strategic partnerships with content providers and improvements in eco-friendly manufacturing processes present additional opportunities for growth. Companies should focus on innovative research in foldable or flexible screen technology, enhanced AI-enabled functionalities, and battery innovations to overcome current technological constraints while differentiating products in a competitive landscape. Despite the challenges, such as escalating trade tariffs and supply chain disruptions, the market presents a robust platform for companies poised to innovate and adapt. The market is dynamic and competitive, necessitating a focus on consumer-centric innovations and strategic adaptability to capitalize on emerging trends and technological advancements.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Phablets & Superphones Market

The Phablets & Superphones Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Changing end-user trend from smartphones and tablets to phablets
  • Technological advancements enable provision of superior display quality of these devices
  • Rising disposable income among growing population globally
• Market Restraints
  • High cost of the product compared to smartphones
• Market Opportunities
  • Rising availability of products on online channels
  • Increasing demand from youngsters in the coming generation with the availability of broad range of products
• Market Challenges
  • Complexity in operation of phablets and superphones

Porter's Five Forces: A Strategic Tool for Navigating the Phablets & Superphones Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Phablets & Superphones Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Phablets & Superphones Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Phablets & Superphones Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Phablets & Superphones Market

A detailed market share analysis in the Phablets & Superphones Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Phablets & Superphones Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Phablets & Superphones Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Phablets & Superphones Market

A strategic analysis of the Phablets & Superphones Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Phablets & Superphones Market, highlighting leading vendors and their innovative profiles. These include Apple, Inc., AsusTek Computer Inc., Google LLC by Alphabet Inc., HTC Corporation, Huawei Technologies Co., Ltd., INFINIX MOBILITY LIMITED, Lenovo Group Limited, LG Electronics Inc., OnePlus Technology (Shenzhen) Co., Ltd., Samsung Electronics Co. Ltd., Sony Corporation, TCL King Electrical Appliance (Huizhou) Co.,LTD., Xiaomi Group, and ZTE Corporation.

Market Segmentation & Coverage

This research report categorizes the Phablets & Superphones Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Types, market is studied across Phablets and Superphones.
• Based on Operating System, market is studied across Android, BlackBerry, iOS, Mozilla Firefox, Ubuntu, and Windows.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Changing end-user trend from smartphones and tablets to phablets
    • 5.1.1.2. Technological advancements enable provision of superior display quality of these devices
    • 5.1.1.3. Rising disposable income among growing population globally
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of the product compared to smartphones
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising availability of products on online channels
    • 5.1.3.2. Increasing demand from youngsters in the coming generation with the availability of broad range of products
  • 5.1.4. Challenges
    • 5.1.4.1. Complexity in operation of phablets and superphones
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Phablets & Superphones Market, by Types

• 6.1. Introduction
• 6.2. Phablets
• 6.3. Superphones

7. Phablets & Superphones Market, by Operating System

• 7.1. Introduction
• 7.2. Android
• 7.3. BlackBerry
• 7.4. iOS
• 7.5. Mozilla Firefox
• 7.6. Ubuntu
• 7.7. Windows

8. Americas Phablets & Superphones Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Phablets & Superphones Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Phablets & Superphones Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Apple, Inc.
• 2. AsusTek Computer Inc.
• 3. Google LLC by Alphabet Inc.
• 4. HTC Corporation
• 5. Huawei Technologies Co., Ltd.
• 6. INFINIX MOBILITY LIMITED
• 7. Lenovo Group Limited
• 8. LG Electronics Inc.
• 9. OnePlus Technology (Shenzhen) Co., Ltd.
• 10. Samsung Electronics Co. Ltd.
• 11. Sony Corporation
• 12. TCL King Electrical Appliance (Huizhou) Co.,LTD.
• 13. Xiaomi Group
• 14. ZTE Corporation