여론 조사 소프트웨어 시장 : 유형별, 배포별 - 세계 예측(2025-2030년)

The Polling Software Market was valued at USD 4.13 billion in 2023, expected to reach USD 4.74 billion in 2024, and is projected to grow at a CAGR of 14.88%, to USD 10.92 billion by 2030.

The polling software market is defined by its ability to facilitate the creation, distribution, and analysis of surveys and polls in various sectors, including political, academic, and consumer research. The necessity for polling software is driven by the growing demand for real-time data and insights to influence decision-making processes. This software applies to market research, customer feedback, employee engagement, and educational assessments, highlighting its vast end-use scope. Influencing growth factors include increasing smartphone penetration, robust internet accessibility, and the burgeoning need for data-driven strategy development, all of which have enabled the proliferation of online polling tools. The integration of advanced analytics and AI within polling software presents significant potential opportunities, allowing businesses to gain deeper insights from their data. There is also a growing demand for mobile-friendly and customizable polling solutions, as user experience becomes a crucial differentiator. However, the market faces limitations, such as concerns over data privacy, varied compliance regulations across regions, and the saturation of unidifferentiated products that challenge market entry for new players. Furthermore, traditional survey fatigue among respondents can impact response rates and data accuracy. The best areas for innovation include developing intuitive user interfaces, enhancing data visualization capabilities, and integrating predictive analytics to leverage big data effectively. Expanding integrations with other software systems can also enhance utility and user engagement. The market is highly competitive and dynamic, constantly evolving as organizations prioritize adaptability to rapidly changing technology landscapes. Successful players should focus on understanding user needs, investing in cutting-edge technologies, and maintaining rigorous security protocols to capture a substantial market share and ensure long-term growth in the polling software industry.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Polling Software Market

The Polling Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing demand from the education industry globally
  • Rising expansion of software-based polling systems in different geographic locations
  • Growing penetration of smartphones globally
• Market Restraints
  • Concerns related to integration with devices and limited lifecycle of devices
• Market Opportunities
  • Emerging integration of new technologies such as artificial intelligence in polling software
  • Increasing strategic alliances and investments
• Market Challenges
  • Availability of open-source audience response software on internet

Porter's Five Forces: A Strategic Tool for Navigating the Polling Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Polling Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Polling Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Polling Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Polling Software Market

A detailed market share analysis in the Polling Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Polling Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Polling Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Polling Software Market

A strategic analysis of the Polling Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Polling Software Market, highlighting leading vendors and their innovative profiles. These include AidaForm.com, Capterra Inc. by Gartner, Inc., Clarity Wave, Creative Research Systems, Crowdsignal, Jotform Inc., Outgrow, Paperform Pty. Ltd., Poll Everywhere, Inc., QuestionPro Inc., Simply Voting Inc., SmartSurvey, Stratics Networks, SurveyLegend, and Votenet Solutions, Inc..

Market Segmentation & Coverage

This research report categorizes the Polling Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Online Polling, Phone Polling, and SMS Polling.
• Based on Deployment, market is studied across On-Cloud and On-Premise.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing demand from the education industry globally
    • 5.1.1.2. Rising expansion of software-based polling systems in different geographic locations
    • 5.1.1.3. Growing penetration of smartphones globally
  • 5.1.2. Restraints
    • 5.1.2.1. Concerns related to integration with devices and limited lifecycle of devices
  • 5.1.3. Opportunities
    • 5.1.3.1. Emerging integration of new technologies such as artificial intelligence in polling software
    • 5.1.3.2. Increasing strategic alliances and investments
  • 5.1.4. Challenges
    • 5.1.4.1. Availability of open-source audience response software on internet
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Polling Software Market, by Type

• 6.1. Introduction
• 6.2. Online Polling
• 6.3. Phone Polling
• 6.4. SMS Polling

7. Polling Software Market, by Deployment

• 7.1. Introduction
• 7.2. On-Cloud
• 7.3. On-Premise

8. Americas Polling Software Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Polling Software Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Polling Software Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. AidaForm.com
• 2. Capterra Inc. by Gartner, Inc.
• 3. Clarity Wave
• 4. Creative Research Systems
• 5. Crowdsignal
• 6. Jotform Inc.
• 7. Outgrow
• 8. Paperform Pty. Ltd.
• 9. Poll Everywhere, Inc.
• 10. QuestionPro Inc.
• 11. Simply Voting Inc.
• 12. SmartSurvey
• 13. Stratics Networks
• 14. SurveyLegend
• 15. Votenet Solutions, Inc.