휴대용 발전소 시장 : 기술 유형별, 전원 공급 장치별, 용량별, 용도별, 판매 채널별 - 세계 예측(2025-2030년)

The Portable Power Station Market was valued at USD 4.44 billion in 2023, expected to reach USD 4.74 billion in 2024, and is projected to grow at a CAGR of 8.20%, to USD 7.71 billion by 2030.

The portable power station market is a dynamic segment within the broader renewable energy and power management industry, offering essential solutions for off-grid power access. These devices are compact and rechargeable battery-based systems designed to provide electricity in outdoor activities, emergencies, and remote or off-grid environments. The necessity for portable power stations has grown due to increasing consumer dependency on electronics and the rising demand for sustainable energy alternatives. They find applications in camping, outdoor events, construction sites, emergency situations, and as backup power for households and businesses. The end-use scope primarily includes recreation, emergency preparedness, and professional use, catering to both individual consumers and organizations.

Key growth factors in the portable power station market include technological advancements in battery technology, increasing awareness regarding sustainable energy, and the growing penetration of smart electronic devices. The latest opportunity lies in the integration of solar charging capabilities and IoT-enabled features, which can cater to consumers' desire for environmentally friendly and versatile energy solutions. Companies that capitalize on these innovations can gain a competitive edge by delivering enhanced performance and convenience to users. However, market growth is challenged by high initial costs, limited energy capacity compared to traditional generators, and a lack of regulatory standards.

Innovation should focus on improving energy storage efficiency and capacity, better integration with renewable energy sources, and enhancing portability. Research into alternative battery materials, such as solid-state batteries, could provide breakthroughs in durability and energy density. Moreover, expanding application areas by developing hybrid models that combine fuel-based and battery power could address capacity limitations. The portable power station market is inherently competitive, with significant room for growth driven by innovation and consumer education. Emphasizing sustainable practices and robust supply chain management will be critical for businesses positioning themselves as leaders in this evolving market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Portable Power Station Market

The Portable Power Station Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising adoption of electronic devices with growing penetration of smartphones worldwide
  • Surge in recreational and camping activities globally
  • Decreasing costs of various batteries, including lithium-ion batteries
• Market Restraints
  • High cost associated with portable power station manufacturing and maintenance
• Market Opportunities
  • Advancements and improvements in portable power station
  • Strategic collaborations among the market players for better product commercialization
• Market Challenges
  • Operational issues associated with portable power stations

Porter's Five Forces: A Strategic Tool for Navigating the Portable Power Station Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Portable Power Station Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Portable Power Station Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Portable Power Station Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Portable Power Station Market

A detailed market share analysis in the Portable Power Station Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Portable Power Station Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Portable Power Station Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Portable Power Station Market

A strategic analysis of the Portable Power Station Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Portable Power Station Market, highlighting leading vendors and their innovative profiles. These include ALLPowers Industrial International Co., Ltd., AlphaESS, Anker Group, Asagao Japan LLC, Blackfire, Inc., Bluetti, Bresser GmbH, Bridna by Shenzhen Segre Electronics Co., Ltd., Chilwee Group, Commodore Australia, Duracell Inc. by Berkshire Hathaway Inc., EcoFlow, Inc., EGO POWER+, Generac Power Systems, Inc., GES Group Limited Company, Goal Zero by NRG Energy, Inc., Greenway Power Co. Ltd., Hybrid Power Solutions Inc., iForway by 3A Technology Co., Ltd., Jackery Inc., Klein Tools, Inc., Konner & Sohnen, Li Power Technology Co., Lion Energy, Lipower Inc., Midland Radio Corporation, Milwaukee Electric Tool Corporation, Nexpow LLC, Novoo, Portable Electric Ltd., Runhood Power Inc., Scott Electric Corporation, Shenzhen Sungzu Technology Co., Ltd., Shenzhen Utepo Tech Ltd., and Westinghouse Electric Corporation.

Market Segmentation & Coverage

This research report categorizes the Portable Power Station Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology Type, market is studied across Lithium-Ion and Sealed Lead-Acid.
• Based on Power Source, market is studied across Direct Power and Hybrid Power.
• Based on Capacity, market is studied across 0-100 Wh, 1,000-1,500 Wh, 1,500 Wh & Above, 100-200 Wh, 200-400 Wh, and 400-1,000 Wh.
• Based on Application, market is studied across Automotive, Emergency Power, and Off-Grid Power. The Emergency Power is further studied across Commercial and Residential.
• Based on Sales Channel, market is studied across Offline Sales and Online Sales.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising adoption of electronic devices with growing penetration of smartphones worldwide
    • 5.1.1.2. Surge in recreational and camping activities globally
    • 5.1.1.3. Decreasing costs of various batteries, including lithium-ion batteries
  • 5.1.2. Restraints
    • 5.1.2.1. High cost associated with portable power station manufacturing and maintenance
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements and improvements in portable power station
    • 5.1.3.2. Strategic collaborations among the market players for better product commercialization
  • 5.1.4. Challenges
    • 5.1.4.1. Operational issues associated with portable power stations
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Portable Power Station Market, by Technology Type

• 6.1. Introduction
• 6.2. Lithium-Ion
• 6.3. Sealed Lead-Acid

7. Portable Power Station Market, by Power Source

• 7.1. Introduction
• 7.2. Direct Power
• 7.3. Hybrid Power

8. Portable Power Station Market, by Capacity

• 8.1. Introduction
• 8.2. 0-100 Wh
• 8.3. 1,000-1,500 Wh
• 8.4. 1,500 Wh & Above
• 8.5. 100-200 Wh
• 8.6. 200-400 Wh
• 8.7. 400-1,000 Wh

9. Portable Power Station Market, by Application

• 9.1. Introduction
• 9.2. Automotive
• 9.3. Emergency Power
  • 9.3.1. Commercial
  • 9.3.2. Residential
• 9.4. Off-Grid Power

10. Portable Power Station Market, by Sales Channel

• 10.1. Introduction
• 10.2. Offline Sales
• 10.3. Online Sales

11. Americas Portable Power Station Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Portable Power Station Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Portable Power Station Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Immotor to Unveil New Portable Energy Storage Solutions at CES 2023.
  • 14.3.2. Runhood Launches First Modular Power Station with Swappable Batteries.
  • 14.3.3. EcoFlow RIVER 2 Series Becomes the First TUV Rheinland-Certified PortablePower Station Series.
  • 14.3.4. Yoshino Technology Introduces Solid State Portable Power Station.
  • 14.3.5. Cummins Unveils A New Line Of Compact, Portable Energy Solutions With Introduction Of Onan Power Stations.
  • 14.3.6. BLUETTI raises nearly USD 9.5M on Indiegogo to deliver its AC500 and B300S Backup Power Station.
  • 14.3.7. Generac Introduces Portable Power Stations.
  • 14.3.8. Growatt unveils solar rechargeable portable power station.
  • 14.3.9. Vinnic Power Launches Industrial-Grade 2000wh Portable Power Station.
  • 14.3.10. SimpliPhi Power acquired by power equipment manufacturer Briggs & Stratton.
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. ALLPowers Industrial International Co., Ltd.
• 2. AlphaESS
• 3. Anker Group
• 4. Asagao Japan LLC
• 5. Blackfire, Inc.
• 6. Bluetti
• 7. Bresser GmbH
• 8. Bridna by Shenzhen Segre Electronics Co., Ltd.
• 9. Chilwee Group
• 10. Commodore Australia
• 11. Duracell Inc. by Berkshire Hathaway Inc.
• 12. EcoFlow, Inc.
• 13. EGO POWER+
• 14. Generac Power Systems, Inc.
• 15. GES Group Limited Company
• 16. Goal Zero by NRG Energy, Inc.
• 17. Greenway Power Co. Ltd.
• 18. Hybrid Power Solutions Inc.
• 19. iForway by 3A Technology Co., Ltd.
• 20. Jackery Inc.
• 21. Klein Tools, Inc.
• 22. Konner & Sohnen
• 23. Li Power Technology Co.
• 24. Lion Energy
• 25. Lipower Inc.
• 26. Midland Radio Corporation
• 27. Milwaukee Electric Tool Corporation
• 28. Nexpow LLC
• 29. Novoo
• 30. Portable Electric Ltd.
• 31. Runhood Power Inc.
• 32. Scott Electric Corporation
• 33. Shenzhen Sungzu Technology Co., Ltd.
• 34. Shenzhen Utepo Tech Ltd.
• 35. Westinghouse Electric Corporation