파워뱅크 시장 : 용량, 유형, 표시기, USB 포트 수, 용도별 - 세계 예측(2025-2030년)

The Power Bank Market was valued at USD 15.68 billion in 2023, expected to reach USD 17.60 billion in 2024, and is projected to grow at a CAGR of 12.31%, to USD 35.36 billion by 2030.

The power bank market encompasses portable charging devices designed to recharge electronic gadgets like smartphones, tablets, and other USB-powered devices. The necessity for power banks has been driven by the increasing reliance on electronic devices, working remotely, travel needs, and frequent power outages. Key applications of power banks include personal consumer use, corporate settings, travel, and emergency preparedness. End-use scope extends from individual consumers to industries such as IT, transportation, and healthcare, where instant power access is crucial. Market growth is influenced by several factors: the proliferation of electronic devices, advancements in battery technology leading to lighter and more efficient power banks, and an increase in population with mobile lifestyles demanding on-the-go charging solutions. However, limitations such as high competition, the saturation of low to mid-tier markets, and environmental concerns regarding battery disposal pose challenges. Moreover, the potential issues with counterfeit products affecting brand credibility can hinder growth. Despite these challenges, potential opportunities lie in tapping into regions with growing electronic consumption, introducing eco-friendly and sustainable power solutions, and leveraging advancements in wireless charging technology. Businesses should also focus on integrating smart technologies to offer enhanced features like fast-charging, multi-device support, and improved safety mechanisms. Recommended areas for innovation include developing solar-powered banks and exploring biodegradable materials for production. Investing in robust R&D to improve capacity, reduce size, and ensure sustainable disposal can offer competitive advantages. As for market nature, it is highly dynamic with rapid tech advancements and intense competition requiring continuous adaptation. To maintain growth, firms must emphasize eco-friendly innovation, strategic partnerships, and efficient product differentiation to capture emerging demands and environmental concerns effectively.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Power Bank Market

The Power Bank Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing demand for quick and fast recharge during traveling and work
  • Growing adoption of electronic devices with ease to charge multiple devices
  • Exponential online availability of power banks
• Market Restraints
  • Concerns over poor quality of power banks
• Market Opportunities
  • Emerging availability and adoption of wearable devices
  • Ongoing development of solar and hydrogen fuel cell-based power ban
• Market Challenges
  • Complicated design process and presence of numerous market players

Porter's Five Forces: A Strategic Tool for Navigating the Power Bank Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Power Bank Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Power Bank Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Power Bank Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Power Bank Market

A detailed market share analysis in the Power Bank Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Power Bank Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Power Bank Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Power Bank Market

A strategic analysis of the Power Bank Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Power Bank Market, highlighting leading vendors and their innovative profiles. These include ADATA Technology Co., Ltd., Ambrane India Pvt. Ltd., Anker Innovations Ltd., East Sun Electronics India LLP, Glorious Electronics India Private Limited, Hitachi Limited, Huawei Technologies Co., Ltd., Lenovo Group Limited, OnePlus Technology (Shenzhen) Co., Ltd., Panasonic Corporation, Poweradd Electronic Co., Ltd., Samsung Electronics Co., Ltd., Sony Corporation, Vizin India Private Limited, and ZAGG Inc..

Market Segmentation & Coverage

This research report categorizes the Power Bank Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Capacity, market is studied across 1,000-5,000 mAh, 10,001-15,000 mAh, 15,001-20,000 mAh, 5,001-10,000 mAh, and Above 20,001 mAh.
• Based on Type, market is studied across Lithium-Ion Battery and Lithium-Polymer Battery.
• Based on Indicator, market is studied across Digital Display and LED Lighting.
• Based on Number of USB Ports, market is studied across 1 USB Port, 2 USB Ports, and More Than 2 USB Ports.
• Based on Application, market is studied across Digital Camera, Laptop, Portable Media Device, Smartphone, Tablet, and Wearable Device.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing demand for quick and fast recharge during traveling and work
    • 5.1.1.2. Growing adoption of electronic devices with ease to charge multiple devices
    • 5.1.1.3. Exponential online availability of power banks
  • 5.1.2. Restraints
    • 5.1.2.1. Concerns over poor quality of power banks
  • 5.1.3. Opportunities
    • 5.1.3.1. Emerging availability and adoption of wearable devices
    • 5.1.3.2. Ongoing development of solar and hydrogen fuel cell-based power ban
  • 5.1.4. Challenges
    • 5.1.4.1. Complicated design process and presence of numerous market players
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Power Bank Market, by Capacity

• 6.1. Introduction
• 6.2. 1,000-5,000 mAh
• 6.3. 10,001-15,000 mAh
• 6.4. 15,001-20,000 mAh
• 6.5. 5,001-10,000 mAh
• 6.6. Above 20,001 mAh

7. Power Bank Market, by Type

• 7.1. Introduction
• 7.2. Lithium-Ion Battery
• 7.3. Lithium-Polymer Battery

8. Power Bank Market, by Indicator

• 8.1. Introduction
• 8.2. Digital Display
• 8.3. LED Lighting

9. Power Bank Market, by Number of USB Ports

• 9.1. Introduction
• 9.2. 1 USB Port
• 9.3. 2 USB Ports
• 9.4. More Than 2 USB Ports

10. Power Bank Market, by Application

• 10.1. Introduction
• 10.2. Digital Camera
• 10.3. Laptop
• 10.4. Portable Media Device
• 10.5. Smartphone
• 10.6. Tablet
• 10.7. Wearable Device

11. Americas Power Bank Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Power Bank Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Power Bank Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. ADATA Technology Co., Ltd.
• 2. Ambrane India Pvt. Ltd.
• 3. Anker Innovations Ltd.
• 4. East Sun Electronics India LLP
• 5. Glorious Electronics India Private Limited
• 6. Hitachi Limited
• 7. Huawei Technologies Co., Ltd.
• 8. Lenovo Group Limited
• 9. OnePlus Technology (Shenzhen) Co., Ltd.
• 10. Panasonic Corporation
• 11. Poweradd Electronic Co., Ltd.
• 12. Samsung Electronics Co., Ltd.
• 13. Sony Corporation
• 14. Vizin India Private Limited
• 15. ZAGG Inc.