세계의 처방적 분석 시장 : 컴포넌트, 비즈니스 기능, 데이터 유형, 도입 형태, 조직 규모, 용도, 업종별 예측(2025-2030년)

The Prescriptive Analytics Market was valued at USD 9.16 billion in 2023, expected to reach USD 11.14 billion in 2024, and is projected to grow at a CAGR of 22.08%, to USD 37.05 billion by 2030.

Prescriptive analytics involves the use of data-driven insights to recommend specific actions to achieve desired business outcomes. The scope of prescriptive analytics extends beyond mere prediction to combine mathematical algorithms, machine learning, and computational modeling with operational data to automate decision-making processes. These analytics are essential in industries that demand efficiency and precision, such as healthcare, finance, and supply chain management, enabling organizations to maximize performance, mitigate risks, and optimize resource allocation. The application of prescriptive analytics ranges from strategic planning to real-time operational improvements, while its end-use scope includes sectors like retail, manufacturing, energy, and transportation. The market for prescriptive analytics is poised for growth, influenced by factors such as the increasing volume of data generated by businesses, advancements in artificial intelligence, and a greater emphasis on competitive differentiation. Opportunities in this field include the integration of prescriptive analytics with Internet of Things (IoT) technology, which allows businesses to react swiftly to real-time data, and the expansion of cloud computing services, which reduces infrastructure costs and enhances analytics scalability. Challenges in this market involve data privacy concerns, integration complexities, and the high initial costs associated with the implementation of sophisticated analytic systems. Moreover, the ever-changing regulatory landscape poses risks that companies must navigate carefully. Areas ripe for innovation include the development of adaptive algorithms that can learn continuously from new data inputs and enhanced human-AI collaboration tools for more intuitive analytics processes. Businesses are also advised to invest in education and training for staff to bridge skill gaps associated with advanced analytics technologies. The prescriptive analytics market is marked by rapid evolution, with competition driving continuous improvement and adoption across varied sectors.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Prescriptive Analytics Market

The Prescriptive Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Potential applications in healthcare and oil and gas industries
  • Integration of advanced technologies such as IoT, big data, AI
  • Rising adoption of cloud based predictive analytics
• Market Restraints
  • Dynamic nature of data coupled with complex analytical workflows
• Market Opportunities
  • Proliferation of cyber crimes and need for crime prediction and prevention
  • Significant potential to support businesses, optimizing resources, and increasing operational efficiency
  • Emerging investments for development of big data infrastructure
• Market Challenges
  • Dearth of skilled and experienced workforce

Porter's Five Forces: A Strategic Tool for Navigating the Prescriptive Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Prescriptive Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Prescriptive Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Prescriptive Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Prescriptive Analytics Market

A detailed market share analysis in the Prescriptive Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Prescriptive Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Prescriptive Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Prescriptive Analytics Market

A strategic analysis of the Prescriptive Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Prescriptive Analytics Market, highlighting leading vendors and their innovative profiles. These include Altair Engineering Inc., AT&T Corporation, Ayata, Fair Isaac Corporation, Happiest Minds Technologies Limited, International Business Machines Corporation, Koch Industries, Inc., Microsoft Corporation, Okta, Inc., River Logic Inc., Salesforce, Inc., SAP SE, SAS Institute Inc., ServiceNow, Inc., and TIBCO Software Inc..

Market Segmentation & Coverage

This research report categorizes the Prescriptive Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Software. The Services is further studied across Managed Services and Professional Services.
• Based on Business Function, market is studied across Finance, HR, Marketing, Operations, and Sales.
• Based on Data Type, market is studied across Semi-Structured, Structured, and Unstructured.
• Based on Deployment Mode, market is studied across Cloud and On-Premises.
• Based on Organization Size, market is studied across Large Enterprises and Small & Medium-Sized Enterprises.
• Based on Application, market is studied across Asset Management, Customer Relationship Management, Network Management, Operation Management, Revenue Management, Risk Management, Supply Chain Management, and Workforce Management.
• Based on Vertical, market is studied across Academics, Agriculture, BFSI, Energy & Utilities, Government & Defense, Healthcare & Life Sciences, Manufacturing, Media & Entertainment, Research, Retail & eCommerce, Telecom & IT, Transportation & Logistics, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Potential applications in healthcare and oil and gas industries
    • 5.1.1.2. Integration of advanced technologies such as IoT, big data, AI
    • 5.1.1.3. Rising adoption of cloud based predictive analytics
  • 5.1.2. Restraints
    • 5.1.2.1. Dynamic nature of data coupled with complex analytical workflows
  • 5.1.3. Opportunities
    • 5.1.3.1. Proliferation of cyber crimes and need for crime prediction and prevention
    • 5.1.3.2. Significant potential to support businesses, optimizing resources, and increasing operational efficiency
    • 5.1.3.3. Emerging investments for development of big data infrastructure
  • 5.1.4. Challenges
    • 5.1.4.1. Dearth of skilled and experienced workforce
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Prescriptive Analytics Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Managed Services
  • 6.2.2. Professional Services
• 6.3. Software

7. Prescriptive Analytics Market, by Business Function

• 7.1. Introduction
• 7.2. Finance
• 7.3. HR
• 7.4. Marketing
• 7.5. Operations
• 7.6. Sales

8. Prescriptive Analytics Market, by Data Type

• 8.1. Introduction
• 8.2. Semi-Structured
• 8.3. Structured
• 8.4. Unstructured

9. Prescriptive Analytics Market, by Deployment Mode

• 9.1. Introduction
• 9.2. Cloud
• 9.3. On-Premises

10. Prescriptive Analytics Market, by Organization Size

• 10.1. Introduction
• 10.2. Large Enterprises
• 10.3. Small & Medium-Sized Enterprises

11. Prescriptive Analytics Market, by Application

• 11.1. Introduction
• 11.2. Asset Management
• 11.3. Customer Relationship Management
• 11.4. Network Management
• 11.5. Operation Management
• 11.6. Revenue Management
• 11.7. Risk Management
• 11.8. Supply Chain Management
• 11.9. Workforce Management

12. Prescriptive Analytics Market, by Vertical

• 12.1. Introduction
• 12.2. Academics
• 12.3. Agriculture
• 12.4. BFSI
• 12.5. Energy & Utilities
• 12.6. Government & Defense
• 12.7. Healthcare & Life Sciences
• 12.8. Manufacturing
• 12.9. Media & Entertainment
• 12.10. Research
• 12.11. Retail & eCommerce
• 12.12. Telecom & IT
• 12.13. Transportation & Logistics
• 12.14. Travel & Hospitality

13. Americas Prescriptive Analytics Market

• 13.1. Introduction
• 13.2. Argentina
• 13.3. Brazil
• 13.4. Canada
• 13.5. Mexico
• 13.6. United States

14. Asia-Pacific Prescriptive Analytics Market

• 14.1. Introduction
• 14.2. Australia
• 14.3. China
• 14.4. India
• 14.5. Indonesia
• 14.6. Japan
• 14.7. Malaysia
• 14.8. Philippines
• 14.9. Singapore
• 14.10. South Korea
• 14.11. Taiwan
• 14.12. Thailand
• 14.13. Vietnam

15. Europe, Middle East & Africa Prescriptive Analytics Market

• 15.1. Introduction
• 15.2. Denmark
• 15.3. Egypt
• 15.4. Finland
• 15.5. France
• 15.6. Germany
• 15.7. Israel
• 15.8. Italy
• 15.9. Netherlands
• 15.10. Nigeria
• 15.11. Norway
• 15.12. Poland
• 15.13. Qatar
• 15.14. Russia
• 15.15. Saudi Arabia
• 15.16. South Africa
• 15.17. Spain
• 15.18. Sweden
• 15.19. Switzerland
• 15.20. Turkey
• 15.21. United Arab Emirates
• 15.22. United Kingdom

16. Competitive Landscape

• 16.1. Market Share Analysis, 2023
• 16.2. FPNV Positioning Matrix, 2023
• 16.3. Competitive Scenario Analysis
• 16.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Altair Engineering Inc.
• 2. AT&T Corporation
• 3. Ayata
• 4. Fair Isaac Corporation
• 5. Happiest Minds Technologies Limited
• 6. International Business Machines Corporation
• 7. Koch Industries, Inc.
• 8. Microsoft Corporation
• 9. Okta, Inc.
• 10. River Logic Inc.
• 11. Salesforce, Inc.
• 12. SAP SE
• 13. SAS Institute Inc.
• 14. ServiceNow, Inc.
• 15. TIBCO Software Inc.