펄프 시장 : 원료 유형, 등급별, 용도별 - 세계 예측(2025-2030년)

The Pulp Market was valued at USD 255.89 billion in 2023, expected to reach USD 265.12 billion in 2024, and is projected to grow at a CAGR of 3.69%, to USD 329.97 billion by 2030.

The market for pulp, primarily used in paper production, spans various types, including mechanical, chemical, and recycled pulp. Its necessity arises from the demand for paper products like packaging materials, tissue papers, and specialty papers, essential in industries such as printing, packaging, and hygiene. The pulp market is driven by the escalating demand for environmentally sustainable products, given heightened global awareness of deforestation and sustainability. Additionally, technological advancements in pulp processing and the growth of the e-commerce sector, which increases packaging requirements, significantly influence market growth. Emerging opportunities lie in the development of eco-friendly pulp processing technologies and the integration of bio-refineries to produce value-added products such as biofuels and biochemicals, addressing both economic and environmental concerns.

However, the market faces challenges such as the fluctuating costs of raw materials and stringent environmental regulations, which can impede industry growth. The pulp and paper industry is also pressured by digitization, as digital media reduces the demand for traditional printing papers. Despite these challenges, innovation can be realized in areas such as the development of lignin-based materials as an alternative to fossil-based products, exploring waste pulp utilization for producing biodegradable plastics, and enhancing recycling technologies to improve pulp quality and cost-efficiency. These innovations can create new revenue streams and mitigate raw material limitations.

The market is inherently volatile, affected by economic cycles, geopolitical issues, and environmental policies, indicating a high need for market adaptability. For businesses aiming to capture market opportunities, investing in research and development and forming strategic partnerships can foster innovations and enhance market competitiveness. Companies must focus on sustainable practices and diversification of product applications to strengthen their position in a transformative market landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Pulp Market

The Pulp Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising consumption of chemical wood pulp
  • Growing relevance of pulp in the field of paper manufacturing
  • Increasing demand for personal care and hygiene products
• Market Restraints
  • Demand for reusable plastic replacing paper packaging
• Market Opportunities
  • Innovation in paper pulp 3D printing technology
  • Reduce environmental impacts and optimize the use of resources
• Market Challenges
  • Shift of trend towards digitalization
  • Lack of availability of raw materials

Porter's Five Forces: A Strategic Tool for Navigating the Pulp Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Pulp Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Pulp Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Pulp Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Pulp Market

A detailed market share analysis in the Pulp Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Pulp Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Pulp Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Pulp Market

A strategic analysis of the Pulp Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Pulp Market, highlighting leading vendors and their innovative profiles. These include Asia Pulp & Paper Company Ltd, BillerudKorsnas AB, International Paper Company, Mets Board Corporation, Mitsubishi Paper Mills Limited, Mondi PLC, Nine Dragons Paper Limited, Oji Holdings Corporation, Sappi Ltd., Shandong Sun Paper Industry Co., Stora Enso Oyj, UPM-Kymmene Corporation, UPM-Kymmene Oyj, and WestRock Company.

Market Segmentation & Coverage

This research report categorizes the Pulp Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Raw Material Type, market is studied across Bleached Eucalyptus Kraft Pulp, Northern Bleached Hardwood Kraft, Northern Bleached Softwood Kraft, Southern Bleached Hardwood Kraft, and Southern Bleached Softwood Kraft.
• Based on Grade Type, market is studied across Chemical Pulp, Mechanical & Semi Chemical Pulp, and Non Wood Pulp.
• Based on Application, market is studied across Carton Board, Corrugating Materials, Printing & Writing, Tissue, and Wrapping Paper.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising consumption of chemical wood pulp
    • 5.1.1.2. Growing relevance of pulp in the field of paper manufacturing
    • 5.1.1.3. Increasing demand for personal care and hygiene products
  • 5.1.2. Restraints
    • 5.1.2.1. Demand for reusable plastic replacing paper packaging
  • 5.1.3. Opportunities
    • 5.1.3.1. Innovation in paper pulp 3D printing technology
    • 5.1.3.2. Reduce environmental impacts and optimize the use of resources
  • 5.1.4. Challenges
    • 5.1.4.1. Shift of trend towards digitalization
    • 5.1.4.2. Lack of availability of raw materials
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Pulp Market, by Raw Material Type

• 6.1. Introduction
• 6.2. Bleached Eucalyptus Kraft Pulp
• 6.3. Northern Bleached Hardwood Kraft
• 6.4. Northern Bleached Softwood Kraft
• 6.5. Southern Bleached Hardwood Kraft
• 6.6. Southern Bleached Softwood Kraft

7. Pulp Market, by Grade Type

• 7.1. Introduction
• 7.2. Chemical Pulp
• 7.3. Mechanical & Semi Chemical Pulp
• 7.4. Non Wood Pulp

8. Pulp Market, by Application

• 8.1. Introduction
• 8.2. Carton Board
• 8.3. Corrugating Materials
• 8.4. Printing & Writing
• 8.5. Tissue
• 8.6. Wrapping Paper

9. Americas Pulp Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Pulp Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Pulp Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Asia Pulp & Paper Company Ltd
• 2. BillerudKorsnas AB
• 3. International Paper Company
• 4. Mets Board Corporation
• 5. Mitsubishi Paper Mills Limited
• 6. Mondi PLC
• 7. Nine Dragons Paper Limited
• 8. Oji Holdings Corporation
• 9. Sappi Ltd.
• 10. Shandong Sun Paper Industry Co.
• 11. Stora Enso Oyj
• 12. UPM-Kymmene Corporation
• 13. UPM-Kymmene Oyj
• 14. WestRock Company