세계의 QR코드 라벨 시장 : 소재 유형, 라벨 유형, 인쇄 기술, 최종 사용자별 예측(2025-2030년)

The QR Code Labels Market was valued at USD 2.31 billion in 2023, expected to reach USD 2.56 billion in 2024, and is projected to grow at a CAGR of 10.73%, to USD 4.73 billion by 2030.

QR Code Labels are a segment of smart labeling technology that integrates Quick Response (QR) codes with traditional labeling techniques, providing digital access to information through mobile scanning. These labels are essential for businesses seeking to enhance consumer engagement through quick and efficient data exchange, product tracking, and providing additional information about a product. Their applications span across industries such as retail, healthcare, logistics, and manufacturing, where they improve operational efficiency, traceability, and customer interaction. The end-use scope includes product linking in retail, asset tracking in logistics, patient information in healthcare, and inventory management in manufacturing. Key growth factors include the increasing penetration of smartphones, consumer demand for easy access to information, and a shift towards digitalization in businesses aiming to streamline operations. The rising adoption of QR codes during the pandemic, primarily for contactless interaction, has presented new opportunities in sectors like hospitality and event management. However, limitations include technological dependence, the need for smartphones and internet connectivity, and security concerns like data theft. Market challenges also involve low adoption rates among small-scale businesses due to cost concerns and technological hesitance. To capitalize on potential, businesses can innovate by integrating QR codes with augmented reality (AR) applications or developing dynamic code systems that provide real-time updates and interactive content. Research can also explore embedding QR codes with blockchain for enhanced security and traceability. Despite hurdles, the market is poised for growth, driven by advancements in smartphone technology and the continuous need for efficient data access and management. The innovation pipeline should focus on addressing security concerns and enhancing user engagement to ensure sustained market expansion. The QR Code Labels market is dynamic, with growing potential as businesses adapt to digital ecosystem transformations.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving QR Code Labels Market

The QR Code Labels Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Impressive growth in the production and consumption of QR code labels
  • Availability of waterproof labels, specially designed for harsh environments
  • Increasing deployment of product authenticity and traceability solutions
• Market Restraints
  • Limitations of space
• Market Opportunities
  • Veterans are investing in R&D for new innovations
  • Popular ways to interact with consumers to identify and track various products
• Market Challenges
  • Availability of alternative technologies

Porter's Five Forces: A Strategic Tool for Navigating the QR Code Labels Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the QR Code Labels Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the QR Code Labels Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the QR Code Labels Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the QR Code Labels Market

A detailed market share analysis in the QR Code Labels Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the QR Code Labels Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the QR Code Labels Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the QR Code Labels Market

A strategic analysis of the QR Code Labels Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the QR Code Labels Market, highlighting leading vendors and their innovative profiles. These include Advanced Labels NW by Resource Label Group, Afinia Label, Avery Dennison Corporation, Brady Corporation, CCL Industries Inc., Coast Label Company, Consolidated Label & Co., Crown Labels Mfg Co Ltd., Custom Labels, Data Label Co. UK, Hibiscus PLC, Holo Security Technologies, Label Logic, Inc., MPI Label Systems, Multi-Color Corporation, and Packtica SDN Bhd.

Market Segmentation & Coverage

This research report categorizes the QR Code Labels Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Material Type, market is studied across Paper, PET, Plastic, PVC, and Vinyl.
• Based on Label Type, market is studied across Glue-Applied Labels, Pressure-Sensitive Labels, and Sleeve Labels.
• Based on Printing Technology, market is studied across Digital Printing, Flexographic, Gravure Printing, and Offset Lithography.
• Based on End-User, market is studied across Automotive, Chemicals, Food & Beverage, Homecare & Toiletries, Industrial, Personal Care & Cosmetics, and Pharmaceuticals.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Impressive growth in the production and consumption of QR code labels
    • 5.1.1.2. Availability of waterproof labels, specially designed for harsh environments
    • 5.1.1.3. Increasing deployment of product authenticity and traceability solutions
  • 5.1.2. Restraints
    • 5.1.2.1. Limitations of space
  • 5.1.3. Opportunities
    • 5.1.3.1. Veterans are investing in R&D for new innovations
    • 5.1.3.2. Popular ways to interact with consumers to identify and track various products
  • 5.1.4. Challenges
    • 5.1.4.1. Availability of alternative technologies
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. QR Code Labels Market, by Material Type

• 6.1. Introduction
• 6.2. Paper
• 6.3. PET
• 6.4. Plastic
• 6.5. PVC
• 6.6. Vinyl

7. QR Code Labels Market, by Label Type

• 7.1. Introduction
• 7.2. Glue-Applied Labels
• 7.3. Pressure-Sensitive Labels
• 7.4. Sleeve Labels

8. QR Code Labels Market, by Printing Technology

• 8.1. Introduction
• 8.2. Digital Printing
• 8.3. Flexographic
• 8.4. Gravure Printing
• 8.5. Offset Lithography

9. QR Code Labels Market, by End-User

• 9.1. Introduction
• 9.2. Automotive
• 9.3. Chemicals
• 9.4. Food & Beverage
• 9.5. Homecare & Toiletries
• 9.6. Industrial
• 9.7. Personal Care & Cosmetics
• 9.8. Pharmaceuticals

10. Americas QR Code Labels Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific QR Code Labels Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa QR Code Labels Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Advanced Labels NW by Resource Label Group
• 2. Afinia Label
• 3. Avery Dennison Corporation
• 4. Brady Corporation
• 5. CCL Industries Inc.
• 6. Coast Label Company
• 7. Consolidated Label & Co.
• 8. Crown Labels Mfg Co Ltd.
• 9. Custom Labels
• 10. Data Label Co. UK
• 11. Hibiscus PLC
• 12. Holo Security Technologies
• 13. Label Logic, Inc.
• 14. MPI Label Systems
• 15. Multi-Color Corporation
• 16. Packtica SDN Bhd