세계의 리타겟팅 소프트웨어 시장 : 부문별 예측(2025-2030년)

The Retargeting Software Market was valued at USD 2.28 billion in 2023, expected to reach USD 2.69 billion in 2024, and is projected to grow at a CAGR of 16.10%, to USD 6.49 billion by 2030.

Retargeting software represents a digital advertising tool designed to help marketers re-engage users who have previously shown interest in their products or services, primarily by tracking online activities through cookies or pixels. The necessity of retargeting software arises from its ability to boost conversion rates, as it targets audiences already familiar with a brand, thus increasing the likelihood of engagement and purchase. Its application is extensive across e-commerce, media, travel, automotive, and real estate industries, where reclaiming potential customers who abandon carts or discontinue brand interactions can significantly enhance revenue. Critical growth factors include the increasing number of digital touchpoints, advancements in AI and machine learning for targeting accuracy, and the rising importance of personalized marketing experiences. Opportunities are evident in developing cross-device targeting solutions and leveraging consumer data privacy compliant practices to gain consumer trust. However, the market faces challenges like stringent data privacy regulations such as GDPR, consumer resistance to over-targeting, and stiff competition amongst software providers offering similar functionalities. Limitations also stem from ad-blocking technologies and privacy-centric browser updates that hinder data collection efforts. Despite these challenges, innovation and research should focus on enhancing predictive algorithms to improve ad relevance, utilizing blockchain for transparent data management, and integrating augmented reality to create engaging ad formats. The market's nature is dynamic and competitive, driven by an increasing demand for efficient advertising strategies in a saturated digital marketplace. Businesses can capitalize on opportunities through strategic partnerships and continuous adaptation to technological and regulatory changes. Emphasizing transparency, engaging personalized marketing strategies, and incorporating emerging technologies are key recommendations for leveraging growth prospects in this rapidly evolving market landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Retargeting Software Market

The Retargeting Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising demand for online advertising with emerging social media platforms
  • Increase in importance towards customer engagement and brand awareness
  • Growing number of small businesses worldwide
• Market Restraints
  • Increasing costs of installation and migration of data to cloud-based content management systems
• Market Opportunities
  • Technical advancement in retarding software using artificial intelligence
  • Rise in customized advertisements globally
• Market Challenges
  • Problems related to the lack of transparency in the viewership of advertisement

Porter's Five Forces: A Strategic Tool for Navigating the Retargeting Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Retargeting Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Retargeting Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Retargeting Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Retargeting Software Market

A detailed market share analysis in the Retargeting Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Retargeting Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Retargeting Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Retargeting Software Market

A strategic analysis of the Retargeting Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Retargeting Software Market, highlighting leading vendors and their innovative profiles. These include Affle, bant.io Ltd., Connectio.io, ConvertFlow Inc., Criteo, Customer Labs Inc., emBlue, Feathr, Madgicx Ltd., Madwire LLC, Marin Software, Inc., Match2One AB, NextRoll, Inc., OptiMonk International Zrt., Oracle Corporation, PixelMe, Retargeting Biz services, SharpSpring Ads, Sovereign Pharma Pvt. Ltd., TargetBay, Inc., and Vizury.

Market Segmentation & Coverage

This research report categorizes the Retargeting Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Deployment, market is studied across Cloud and On-Premises.
• Based on Application, market is studied across BFSI, Corporate, Education, Government, Healthcare, and Retail.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising demand for online advertising with emerging social media platforms
    • 5.1.1.2. Increase in importance towards customer engagement and brand awareness
    • 5.1.1.3. Growing number of small businesses worldwide
  • 5.1.2. Restraints
    • 5.1.2.1. Increasing costs of installation and migration of data to cloud-based content management systems
  • 5.1.3. Opportunities
    • 5.1.3.1. Technical advancement in retarding software using artificial intelligence
    • 5.1.3.2. Rise in customized advertisements globally
  • 5.1.4. Challenges
    • 5.1.4.1. Problems related to the lack of transparency in the viewership of advertisement
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Retargeting Software Market, by Deployment

• 6.1. Introduction
• 6.2. Cloud
• 6.3. On-Premises

7. Retargeting Software Market, by Application

• 7.1. Introduction
• 7.2. BFSI
• 7.3. Corporate
• 7.4. Education
• 7.5. Government
• 7.6. Healthcare
• 7.7. Retail

8. Americas Retargeting Software Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Retargeting Software Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Retargeting Software Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Affle
• 2. bant.io Ltd.
• 3. Connectio.io
• 4. ConvertFlow Inc.
• 5. Criteo
• 6. Customer Labs Inc.
• 7. emBlue
• 8. Feathr
• 9. Madgicx Ltd.
• 10. Madwire LLC
• 11. Marin Software, Inc.
• 12. Match2One AB
• 13. NextRoll, Inc.
• 14. OptiMonk International Zrt.
• 15. Oracle Corporation
• 16. PixelMe
• 17. Retargeting Biz services
• 18. SharpSpring Ads
• 19. Sovereign Pharma Pvt. Ltd.
• 20. TargetBay, Inc.
• 21. Vizury