세계의 영업 프로세스 자동화 소프트웨어 시장 : 전개별, 기업 규모별, 최종 용도별 - 예측(2025-2030년)

The Sales Process Automation Software Market was valued at USD 8.21 billion in 2023, expected to reach USD 9.60 billion in 2024, and is projected to grow at a CAGR of 11.79%, to USD 17.93 billion by 2030.

Sales Process Automation Software encompasses tools designed to streamline and automate various stages of the sales cycle, enhancing efficiency, accuracy, and speed across sales activities. Spanning lead generation, sales forecasting, customer relationship management, and data analytics, this software addresses the crucial need for businesses to optimize sales workflows, reduce human error, and increase productivity. As companies increasingly prioritize digital transformation, the demand for sales automation solutions is burgeoning, driven by the necessity to stay competitive and meet evolving customer expectations. Application-wise, this software is utilized across industries such as retail, BFSI, healthcare, and IT, particularly benefiting sectors where fast-paced sales cycles and large volumes of client interactions are prevalent. The end-use scope extends from small businesses seeking affordable solutions to large enterprises demanding complex, integrated platforms.

Market growth is influenced by factors like the rising adoption of AI and machine learning technologies, which enhance the predictive capabilities and personalization of sales strategies. Cloud-based deployment offering flexibility and reduced IT burden is also propelling market adoption. Opportunities abound in developing mobile-friendly interfaces and integration with other business systems like ERP and CRM platforms. However, challenges such as data security concerns, high initial setup costs, and resistance to change within sales teams can impede growth. Innovations in areas like voice recognition, sentiment analysis, and advanced data analytics stand out as promising avenues for further research and development. These technologies can provide deeper insights into customer behavior and streamline interaction processes.

The market is characterized by rapid technological advancements and intense competition, necessitating continuous innovation to maintain relevance. Businesses should focus on developing user-friendly, scalable solutions that seamlessly integrate with existing systems. To capitalize on potential opportunities, emphasizing customer education and demonstrating clear ROI can sway adoption decisions, while addressing security concerns upfront can alleviate hesitancies. Enhancing collaborative features that foster team synergy and remote access capabilities in response to evolving work environments will likely unlock new growth engines.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Sales Process Automation Software Market

The Sales Process Automation Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing importance of lead generation and opportunity management
  • High demand for streamlining sales processes from startups
  • Rising adoption of cloud technology across organizations
• Market Restraints
  • High initial cost of deploying sales process automation software
• Market Opportunities
  • Launch of newly developed automation tools to increase sales
  • Emerging applications of artificial intelligence and machine learning
• Market Challenges
  • Cybersecurity threats associated with sales process automation tools

Porter's Five Forces: A Strategic Tool for Navigating the Sales Process Automation Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Sales Process Automation Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Sales Process Automation Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Sales Process Automation Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Sales Process Automation Software Market

A detailed market share analysis in the Sales Process Automation Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Sales Process Automation Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Sales Process Automation Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Sales Process Automation Software Market

A strategic analysis of the Sales Process Automation Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Sales Process Automation Software Market, highlighting leading vendors and their innovative profiles. These include ACG Infotech Ltd., ActiveCampaign, LLC, Adobe Inc., Ayoka, L.L.C., Brevo, Bullhorn, Inc., CirrusPath, Inc., Consensus Sales, Inc, Copper CRM, Inc., Growbots, HubSpot, Inc, Infor, Insightly, Inc., InsightSquared, Intuit Inc., Keap, LeadSquared, PandaDoc Inc., Pegasystems Inc., Pipedrive, Sage Group PLC, Salesforce, Inc., VanillaSoft, Inc., Zapier Inc., and Zoho Corporation.

Market Segmentation & Coverage

This research report categorizes the Sales Process Automation Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Deployment, market is studied across Cloud and On-premise.
• Based on Enterprise Size, market is studied across Large Enterprise and SMEs.
• Based on End-use, market is studied across BFSI, Government & Defense, Healthcare, IT & Telecom, and Retail.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing importance of lead generation and opportunity management
    • 5.1.1.2. High demand for streamlining sales processes from startups
    • 5.1.1.3. Rising adoption of cloud technology across organizations
  • 5.1.2. Restraints
    • 5.1.2.1. High initial cost of deploying sales process automation software
  • 5.1.3. Opportunities
    • 5.1.3.1. Launch of newly developed automation tools to increase sales
    • 5.1.3.2. Emerging applications of artificial intelligence and machine learning
  • 5.1.4. Challenges
    • 5.1.4.1. Cybersecurity threats associated with sales process automation tools
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Sales Process Automation Software Market, by Deployment

• 6.1. Introduction
• 6.2. Cloud
• 6.3. On-premise

7. Sales Process Automation Software Market, by Enterprise Size

• 7.1. Introduction
• 7.2. Large Enterprise
• 7.3. SMEs

8. Sales Process Automation Software Market, by End-use

• 8.1. Introduction
• 8.2. BFSI
• 8.3. Government & Defense
• 8.4. Healthcare
• 8.5. IT & Telecom
• 8.6. Retail

9. Americas Sales Process Automation Software Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Sales Process Automation Software Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Sales Process Automation Software Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. ACG Infotech Ltd.
• 2. ActiveCampaign, LLC
• 3. Adobe Inc.
• 4. Ayoka, L.L.C.
• 5. Brevo
• 6. Bullhorn, Inc.
• 7. CirrusPath, Inc.
• 8. Consensus Sales, Inc
• 9. Copper CRM, Inc.
• 10. Growbots
• 11. HubSpot, Inc
• 12. Infor
• 13. Insightly, Inc.
• 14. InsightSquared
• 15. Intuit Inc.
• 16. Keap
• 17. LeadSquared
• 18. PandaDoc Inc.
• 19. Pegasystems Inc.
• 20. Pipedrive
• 21. Sage Group PLC
• 22. Salesforce, Inc.
• 23. VanillaSoft, Inc.
• 24. Zapier Inc.
• 25. Zoho Corporation