소셜 미디어 관리 시장 : 구성요소별, 배포 모델별, 기업 규모별, 용도별, 산업별 - 세계 예측(2025-2030년)

The Social Media Management Market was valued at USD 21.45 billion in 2023, expected to reach USD 26.33 billion in 2024, and is projected to grow at a CAGR of 24.40%, to USD 98.94 billion by 2030.

Social media management is the strategic approach to managing a company's content and interactions across social platforms, aiming to enhance brand presence and engage with audiences effectively. The necessity of social media management is underscored by the growing digital footprint of businesses and consumers, with more than 3.6 billion users globally spending an average of 2.5 hours per day on platforms like Facebook, Instagram, and Twitter. The application involves content strategy development, audience engagement, social media campaigns, and analytics, which are crucial for personal brand building, customer service, and boosting conversions. End-use sectors span industries such as e-commerce, hospitality, healthcare, and finance, where businesses utilize social media to enhance market reach and brand visibility. Market growth is influenced by factors such as technological advancements in analytics tools, increasing smartphone usage, and the rising importance of data-driven marketing strategies. The integration of AI and machine learning in social media analytics presents potential opportunities, allowing businesses to gain deeper insights into customer behavior and optimize content strategies effectively. However, challenges remain, including the dynamic nature of social media algorithms, data privacy concerns, and the need for constant adaptation to ever-evolving user preferences. To overcome these, companies must foster innovation through research into personalized content creation, predictive analytics, and immersive technologies such as augmented reality experiences. Innovating in these areas can redefine customer engagement and drive business growth. Although the social media management market is competitive, it presents ample room for companies to differentiate themselves through creative content and cutting-edge tools. The nature of this market is fast-paced and innovation-driven, requiring businesses to continually evolve to maintain relevance and leverage growth potential effectively.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Social Media Management Market

The Social Media Management Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Exponential use of social media due to escalating use of smartphones
  • Rising need for the multi-level and multi-faceted insights for business developments
  • Surging need for better customer experience and identify ROI through social media strategy
• Market Restraints
  • Lack of standardizations and laws in social media management platforms
• Market Opportunities
  • Soar in adoption of social media management services by small and medium businesses
  • Proliferation of data generation amid significant use of different social media applications
• Market Challenges
  • Regulatory and compliance complications in social media management

Porter's Five Forces: A Strategic Tool for Navigating the Social Media Management Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Social Media Management Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Social Media Management Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Social Media Management Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Social Media Management Market

A detailed market share analysis in the Social Media Management Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Social Media Management Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Social Media Management Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Social Media Management Market

A strategic analysis of the Social Media Management Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Social Media Management Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Altorise Ventures Pvt. Ltd., Buffer, Chatmeter, Inc., Cision US, Inc., Cloud Campaign Inc., Constant Contact, Inc., ContentStudio Inc., CreatorIQ by SocialEdge, Inc., Digimind, Digital Air Strike, Inc., Eclincher, Inc., Emplifi Inc., Fiverr International Ltd., Google LLC by Alphabet Inc., HeyOrca Inc., Hootsuite, HubSpot, Inc., International Business Machines Corporation, KAWO Technology Limited, Khoros, LLC, Later by Victory Square Media Inc., Loomly, Inc., MavSocial, Meltwater, NetBase Quid, Inc., Ocoya, Oktopost Technologies Inc., Onlypult, Oracle Corporation, Promo Republic, Qualtrics LLC, Salesforce, Inc., Semrush, Sendible Limited, SharpSpring, Simplified by IDG Communications, Inc., Slate Digital Inc., SOCi, Inc., SocialBee, SocialPilot Technologies Inc., Socinova, Sprinklr, Inc., Sprout Social, Inc., Swat.io GmbH, Synthesio, Inc., Talkwalker Inc., Thryv, Inc., Vendasta Technologies Inc., Vista Social LLC, and Zoho Corporation Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Social Media Management Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Solutions.
• Based on Deployment Model, market is studied across Cloud and On-Premise.
• Based on Enterprise Size, market is studied across Large Enterprises and Small & Medium Enterprises.
• Based on Application, market is studied across Competitive Intelligence, Customer Experience Management, Risk Management & Fraud Detection, and Sales & Marketing Management.
• Based on Industry Vertical, market is studied across BFSI, Government & Public Sector, Healthcare & Life Science, IT & Telecom, Manufacturing, Media & Entertainment, Retail & eCommerce, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Exponential use of social media due to escalating use of smartphones
    • 5.1.1.2. Rising need for the multi-level and multi-faceted insights for business developments
    • 5.1.1.3. Surging need for better customer experience and identify ROI through social media strategy
  • 5.1.2. Restraints
    • 5.1.2.1. Lack of standardizations and laws in social media management platforms
  • 5.1.3. Opportunities
    • 5.1.3.1. Soar in adoption of social media management services by small and medium businesses
    • 5.1.3.2. Proliferation of data generation amid significant use of different social media applications
  • 5.1.4. Challenges
    • 5.1.4.1. Regulatory and compliance complications in social media management
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Social Media Management Market, by Component

• 6.1. Introduction
• 6.2. Services
• 6.3. Solutions

7. Social Media Management Market, by Deployment Model

• 7.1. Introduction
• 7.2. Cloud
• 7.3. On-Premise

8. Social Media Management Market, by Enterprise Size

• 8.1. Introduction
• 8.2. Large Enterprises
• 8.3. Small & Medium Enterprises

9. Social Media Management Market, by Application

• 9.1. Introduction
• 9.2. Competitive Intelligence
• 9.3. Customer Experience Management
• 9.4. Risk Management & Fraud Detection
• 9.5. Sales & Marketing Management

10. Social Media Management Market, by Industry Vertical

• 10.1. Introduction
• 10.2. BFSI
• 10.3. Government & Public Sector
• 10.4. Healthcare & Life Science
• 10.5. IT & Telecom
• 10.6. Manufacturing
• 10.7. Media & Entertainment
• 10.8. Retail & eCommerce
• 10.9. Travel & Hospitality

11. Americas Social Media Management Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Social Media Management Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Social Media Management Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Keywords acquires US social media agency Digital Media Management
  • 14.3.2. Madison Digital to launch a creative social media division
  • 14.3.3. Verint and Zoom Expand Partnership to Elevate Customer Experience Across the Enterprise with Zoom Contact Center.
  • 14.3.4. PA Media Group acquires social media agency Hydrogen
  • 14.3.5. Khoros and Talkwalker, partner to deliver seamless social media management and listening
  • 14.3.6. Customer experience management platform Boomtown rebrands as OvationCXM, raises USD 20 million
  • 14.3.7. Digimind and Facelift join forces to provide the most essential tools for successful social media growth
  • 14.3.8. Salesforce and Sprout Social Partner to Manage Full Social
  • 14.3.9. Piano Acquires SocialFlow to Connect Social Media Strategies to Customer Journey Orchestration
  • 14.3.10. Birdeye Launches Innovative Social Media Software for Local Brands and Businesses
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adobe Inc.
• 2. Altorise Ventures Pvt. Ltd.
• 3. Buffer
• 4. Chatmeter, Inc.
• 5. Cision US, Inc.
• 6. Cloud Campaign Inc.
• 7. Constant Contact, Inc.
• 8. ContentStudio Inc.
• 9. CreatorIQ by SocialEdge, Inc.
• 10. Digimind
• 11. Digital Air Strike, Inc.
• 12. Eclincher, Inc.
• 13. Emplifi Inc.
• 14. Fiverr International Ltd.
• 15. Google LLC by Alphabet Inc.
• 16. HeyOrca Inc.
• 17. Hootsuite
• 18. HubSpot, Inc.
• 19. International Business Machines Corporation
• 20. KAWO Technology Limited
• 21. Khoros, LLC
• 22. Later by Victory Square Media Inc.
• 23. Loomly, Inc.
• 24. MavSocial
• 25. Meltwater
• 26. NetBase Quid, Inc.
• 27. Ocoya
• 28. Oktopost Technologies Inc.
• 29. Onlypult
• 30. Oracle Corporation
• 31. Promo Republic
• 32. Qualtrics LLC
• 33. Salesforce, Inc.
• 34. Semrush
• 35. Sendible Limited
• 36. SharpSpring
• 37. Simplified by IDG Communications, Inc.
• 38. Slate Digital Inc.
• 39. SOCi, Inc.
• 40. SocialBee
• 41. SocialPilot Technologies Inc.
• 42. Socinova
• 43. Sprinklr, Inc.
• 44. Sprout Social, Inc.
• 45. Swat.io GmbH
• 46. Synthesio, Inc.
• 47. Talkwalker Inc.
• 48. Thryv, Inc.
• 49. Vendasta Technologies Inc.
• 50. Vista Social LLC
• 51. Zoho Corporation Pvt. Ltd.