SaaS(Software as a Service) 시장 : 배포 유형, 용도, 산업별 - 세계 예측(2025-2030년)

The Software as a Service Market was valued at USD 77.72 billion in 2023, expected to reach USD 87.56 billion in 2024, and is projected to grow at a CAGR of 13.31%, to USD 186.41 billion by 2030.

Software as a Service (SaaS) refers to a cloud-based service where instead of downloading software on a desktop PC or business network to run and update, users access an application via an internet browser. The scope of SaaS includes a vast array of applications such as customer relationship management (CRM), enterprise resource planning (ERP), human resource management (HRM), and other departmental software. It is essential for modern businesses due to its cost-effectiveness, ease of scalability, and ability to facilitate remote work, which is increasingly important in today's digital landscape. The application of SaaS spans multiple industries from manufacturing to healthcare, finance, and beyond, with end-users ranging from small businesses to multinational corporations, allowing firms to minimize infrastructure costs and streamline operations. Market insights indicate key growth drivers include the increasing adoption of remote work practices, technological advances in cloud computing, and the need for companies to improve operating efficiency and cut down expenses. Opportunities arise from emerging markets, microservices, and integration with Internet of Things (IoT) protocols, presenting lucrative avenues for expansion. However, challenges affecting growth include high competition, data security concerns, and potential regulatory hurdles, particularly in regions with stringent data governance laws. Innovation could focus on enhancing cybersecurity measures, offering advanced data analytics capabilities, and leveraging artificial intelligence (AI) to provide personalized user experiences. Companies are also increasingly exploring hybrid-cloud models to offer enhanced flexibility and security. Despite these challenges, the nature of the SaaS market remains robust and dynamic, driven by continuous innovation and demand across diverse sectors. Businesses must prioritize strategic partnerships and invest in R&D to maintain competitiveness and capitalize on emerging opportunities, ensuring sustainable growth in this evolving market landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Software as a Service Market

The Software as a Service Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Government initiatives and programs for digitalization
  • High adoption of cloud and smart gadgets in business organizations
  • Exponential need for improving the internal efficiency of enterprises
• Market Restraints
  • High maintenance and continuous upgradation required
• Market Opportunities
  • New technology integrations and improvements in SaaS
  • Upsurge in Retail Industry with SaaS e-commerce platforms
• Market Challenges
  • Concerns associated with data security and privacy of SaaS

Porter's Five Forces: A Strategic Tool for Navigating the Software as a Service Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Software as a Service Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Software as a Service Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Software as a Service Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Software as a Service Market

A detailed market share analysis in the Software as a Service Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Software as a Service Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Software as a Service Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Software as a Service Market

A strategic analysis of the Software as a Service Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Software as a Service Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Adobe Inc., Akamai Technologies Inc., Amazon Web Services, Inc., Cisco Systems, Inc., Citrix Systems, Inc., CrowdStrike, Inc., Esker, Inc., Etelos, Inc., Fortinet, Inc., GitLab B.V., Google LLC by Alphabet Inc., HCL Technologies Limited, Hewlett Packard Enterprise Development LP, Infosys Limited, Intel Corporation, International Business Machines Corporation, Joyent, Inc., Juniper Networks, Inc., Lumen Technologies, Microsoft Corporation, Novell, Inc., Oracle Corporation, Ramco Systems Ltd., Red Hat, Inc., Salesforce.Com Inc., SAP SE, SAS Institute Inc., ServiceNow, Inc., Tata Consultancy Services Ltd., and Wipro Limited.

Market Segmentation & Coverage

This research report categorizes the Software as a Service Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Deployment Type, market is studied across Hybrid Cloud, Private Cloud, and Public Cloud.
• Based on Application, market is studied across BI & Analytics, Collaboration & Communication, Customer Relationship Management, Enterprise Resource Planning (ERP) Content, and Human Capital Management.
• Based on Industry, market is studied across Banking, Financial Services & Insurance, Education, Healthcare, Manufacturing, Retail & Consumer Goods, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Government initiatives and programs for digitalization
    • 5.1.1.2. High adoption of cloud and smart gadgets in business organizations
    • 5.1.1.3. Exponential need for improving the internal efficiency of enterprises
  • 5.1.2. Restraints
    • 5.1.2.1. High maintenance and continuous upgradation required
  • 5.1.3. Opportunities
    • 5.1.3.1. New technology integrations and improvements in SaaS
    • 5.1.3.2. Upsurge in Retail Industry with SaaS e-commerce platforms
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns associated with data security and privacy of SaaS
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Software as a Service Market, by Deployment Type

• 6.1. Introduction
• 6.2. Hybrid Cloud
• 6.3. Private Cloud
• 6.4. Public Cloud

7. Software as a Service Market, by Application

• 7.1. Introduction
• 7.2. BI & Analytics
• 7.3. Collaboration & Communication
• 7.4. Customer Relationship Management
• 7.5. Enterprise Resource Planning (ERP) Content
• 7.6. Human Capital Management

8. Software as a Service Market, by Industry

• 8.1. Introduction
• 8.2. Banking, Financial Services & Insurance
• 8.3. Education
• 8.4. Healthcare
• 8.5. Manufacturing
• 8.6. Retail & Consumer Goods
• 8.7. Travel & Hospitality

9. Americas Software as a Service Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Software as a Service Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Software as a Service Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accenture PLC
• 2. Adobe Inc.
• 3. Akamai Technologies Inc.
• 4. Amazon Web Services, Inc.
• 5. Cisco Systems, Inc.
• 6. Citrix Systems, Inc.
• 7. CrowdStrike, Inc.
• 8. Esker, Inc.
• 9. Etelos, Inc.
• 10. Fortinet, Inc.
• 11. GitLab B.V.
• 12. Google LLC by Alphabet Inc.
• 13. HCL Technologies Limited
• 14. Hewlett Packard Enterprise Development LP
• 15. Infosys Limited
• 16. Intel Corporation
• 17. International Business Machines Corporation
• 18. Joyent, Inc.
• 19. Juniper Networks, Inc.
• 20. Lumen Technologies
• 21. Microsoft Corporation
• 22. Novell, Inc.
• 23. Oracle Corporation
• 24. Ramco Systems Ltd.
• 25. Red Hat, Inc.
• 26. Salesforce.Com Inc.
• 27. SAP SE
• 28. SAS Institute Inc.
• 29. ServiceNow, Inc.
• 30. Tata Consultancy Services Ltd.
• 31. Wipro Limited