세계의 텍스트 분석 시장 : 구성 요소, 조직 규모, 전개, 용도별 예측(2025-2030년)

The Text Analytics Market was valued at USD 7.19 billion in 2023, expected to reach USD 8.41 billion in 2024, and is projected to grow at a CAGR of 18.90%, to USD 24.19 billion by 2030.

Text analytics, a subset of artificial intelligence and machine learning, involves the process of analyzing and extracting valuable information from unstructured text data. This technology is crucial for businesses aiming to unlock insights from vast amounts of textual content on digital platforms, including social media, customer feedback, and reviews. The application of text analytics is diverse, spanning sectors such as retail, healthcare, finance, and marketing, where it enables operations like sentiment analysis, trend analysis, and customer satisfaction measurement. The end-use scope is substantial as businesses increasingly adopt data-driven strategies to enhance decision-making and customer engagement. Key growth drivers include the surge in data generation, advancements in natural language processing, and the increasing need for real-time analysis. Opportunities are emerging, particularly in sectors such as e-commerce and health informatics, where personalized customer experiences and precision medicine are in high demand. To seize these opportunities, companies should focus on enhancing data interpretation capabilities and integrating advanced machine learning models.

However, market growth is not without its challenges. Limitations such as the complexity of interpreting nuanced language, data privacy concerns, and the high cost of technology deployment can hinder adoption. Furthermore, the ever-evolving nature of language and slang presents hurdles in maintaining the relevance and accuracy of text analytics tools. For innovation, businesses can invest in developing multilingual support systems and improving the accuracy of sentiment analysis algorithms. Research in ethical AI deployment and privacy-preserving analytics is also gaining traction and presents lucrative growth avenues. Overall, the text analytics market is dynamic and rapidly growing, driven by technological advancements and a heightened focus on data-driven insights. Businesses that prioritize agility and adaptability in technology adoption will likely lead the way in leveraging text analytics for strategic advantage.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Text Analytics Market

The Text Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising business preference for predictive analytics
  • Growing need for highly-customized and industry-specific applications
  • Surging focus towards the betterment of customer service
• Market Restraints
  • Associated operational complications and limited awareness
• Market Opportunities
  • Integration of advanced technology in text analytics
  • Rapid shift towards the adoption of competitive intelligence in diverse verticals
• Market Challenges
  • Dearth of skilled and experienced professionals and security concern

Porter's Five Forces: A Strategic Tool for Navigating the Text Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Text Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Text Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Text Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Text Analytics Market

A detailed market share analysis in the Text Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Text Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Text Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Text Analytics Market

A strategic analysis of the Text Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Text Analytics Market, highlighting leading vendors and their innovative profiles. These include Altair Engineering Inc., Averbis GmbH, BasisTech LLC, Bitext Innovations S.L., Cambridge Semantics, Inc., Capgemini Services SAS, Elsevier Limited, Expert System Group, Infegy Inc., InMoment, Inc., International Business Machines Corporation, IQVIA Inc., KNIME AG, Luminoso Technologies Inc., MeaningCloud LLC, Medallia Inc., Megaputer Intelligence, Inc., Microsoft Corporation, NICE Ltd., Open Text Corporation, Oracle Corporation, Qualtrics LLC, SAP SE, SAS Institute Inc., and SciBite Limited.

Market Segmentation & Coverage

This research report categorizes the Text Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Software. The Services is further studied across Managed Service and Professional Service.
• Based on Organization Size, market is studied across Large Enterprises and Small & Medium Enterprises.
• Based on Deployment, market is studied across On-Cloud and On-Premises.
• Based on Application, market is studied across Customer Experience Management, Document Management, Governance, Risk, and Compliance Management, Marketing Management,, and Workforce Management.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising business preference for predictive analytics
    • 5.1.1.2. Growing need for highly-customized and industry-specific applications
    • 5.1.1.3. Surging focus towards the betterment of customer service
  • 5.1.2. Restraints
    • 5.1.2.1. Associated operational complications and limited awareness
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of advanced technology in text analytics
    • 5.1.3.2. Rapid shift towards the adoption of competitive intelligence in diverse verticals
  • 5.1.4. Challenges
    • 5.1.4.1. Dearth of skilled and experienced professionals and security concern
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Text Analytics Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Managed Service
  • 6.2.2. Professional Service
• 6.3. Software

7. Text Analytics Market, by Organization Size

• 7.1. Introduction
• 7.2. Large Enterprises
• 7.3. Small & Medium Enterprises

8. Text Analytics Market, by Deployment

• 8.1. Introduction
• 8.2. On-Cloud
• 8.3. On-Premises

9. Text Analytics Market, by Application

• 9.1. Introduction
• 9.2. Customer Experience Management
• 9.3. Document Management
• 9.4. Governance, Risk, and Compliance Management
• 9.5. Marketing Management,
• 9.6. Workforce Management

10. Americas Text Analytics Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Text Analytics Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Text Analytics Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Altair Engineering Inc.
• 2. Averbis GmbH
• 3. BasisTech LLC
• 4. Bitext Innovations S.L.
• 5. Cambridge Semantics, Inc.
• 6. Capgemini Services SAS
• 7. Elsevier Limited
• 8. Expert System Group
• 9. Infegy Inc.
• 10. InMoment, Inc.
• 11. International Business Machines Corporation
• 12. IQVIA Inc.
• 13. KNIME AG
• 14. Luminoso Technologies Inc.
• 15. MeaningCloud LLC
• 16. Medallia Inc.
• 17. Megaputer Intelligence, Inc.
• 18. Microsoft Corporation
• 19. NICE Ltd.
• 20. Open Text Corporation
• 21. Oracle Corporation
• 22. Qualtrics LLC
• 23. SAP SE
• 24. SAS Institute Inc.
• 25. SciBite Limited