세계의 서멀 프린트 시장 : 프린터 유형, 포맷 유형, 접속성, 용도, 최종 사용자별 예측(2025-2030년)

The Thermal Printing Market was valued at USD 40.88 billion in 2023, expected to reach USD 42.96 billion in 2024, and is projected to grow at a CAGR of 5.27%, to USD 58.59 billion by 2030.

The scope of the thermal printing market encompasses a range of products and technologies, including direct thermal and thermal transfer printing. Defined as a digital printing process that uses heat to produce printed images, thermal printing is essential for businesses due to its speed, efficiency, and cost-effectiveness. Its application spans across retail, logistics, healthcare, and manufacturing sectors, offering solutions from barcode and label printing to producing receipts and ID badges. End-use industries leverage thermal printing for its reliability and minimal maintenance requirements. In terms of market growth, key factors include the surge in e-commerce, the need for efficient supply chain and inventory management, and heightened demand for mobile and portable printing devices. The advent of IoT in industrial sectors provides new opportunities, as thermal printers can seamlessly integrate with smart devices for real-time data processing and printing. However, the market faces limitations such as the vulnerability of direct thermal prints to heat and light exposure and challenges in terms of heavy competition from inkjet and laser printing technologies. Innovation is ripe in the areas of eco-friendly materials and energy-efficient thermal printers, which address growing environmental concerns and compliance with stringent regulations. Additionally, research into advanced thermal heads and printed electronics can pave the way for enhanced performance and versatility. The market remains dynamic, with technological advancements and regulatory changes shaping its trajectory. Companies should invest in R&D to develop innovative solutions like RFID-enabled labels and focus on expanding applications in untapped sectors like transportation and entertainment. By staying adaptable to emerging trends and maintaining a keen eye on consumer needs, businesses can secure a competitive edge in the evolving thermal printing market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Thermal Printing Market

The Thermal Printing Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Exponential growth of the retail & eCommerce industry
  • Rising adoption of RFID technology and point-of-sale systems
  • Growing concerns associated with product safety and counterfeit
• Market Restraints
  • Need for frequent maintenance and upgradation
• Market Opportunities
  • Technological advancements in thermal printing systems
  • Emerging use of thermal printers for customized and on-demand printing
• Market Challenges
  • Thermal print quality and speed limitations

Porter's Five Forces: A Strategic Tool for Navigating the Thermal Printing Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Thermal Printing Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Thermal Printing Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Thermal Printing Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Thermal Printing Market

A detailed market share analysis in the Thermal Printing Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Thermal Printing Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Thermal Printing Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Thermal Printing Market

A strategic analysis of the Thermal Printing Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Thermal Printing Market, highlighting leading vendors and their innovative profiles. These include Avery Dennison Corporation, Bixolon Co. Ltd., BlueStar Inc., Brother International Corporation, Docod Precision Group Co., Ltd., Fujitsu Limited, GuangZhou Winprt Technology Co., Ltd., Honeywell International Inc., HSPOS Technology Limited, Hwasung System, K.F.I. S.r.l., MUNBYN, NCR Corporation, NETUM, Phomemo, POS-X, Inc., Rongta Technology (Xiamen) Group Co.,Ltd., SATO Holdings Corporation, Seiko Epson Corporation, Shenzhen Hoin Electronic Technology Co., Ltd., TE Connectivity Ltd., Toshiba TEC Corporation, TSC Auto ID Technology Co., Ltd., Wasp Barcode Technologies, Xiamen Hanin Electronic Technology Co.,Ltd., Xiamen YAEN Electronic Technology Co., Ltd., Xprinter Group, and Zebra Technologies Corporation.

Market Segmentation & Coverage

This research report categorizes the Thermal Printing Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Printer Type, market is studied across Direct Thermal Printer and Thermal Transfer Printer.
• Based on Format Type, market is studied across Desktop Format, Industrial Format, and Mobile Format.
• Based on Connectivity, market is studied across Wired and Wireless.
• Based on Application, market is studied across Barcode Printing, Card Printing, Kiosk & Ticket Printing, Point of Sale Receipt Printing, and RFID Printing.
• Based on End-User, market is studied across Healthcare, Manufacturing, Retail, Transportation, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Exponential growth of the retail & eCommerce industry
    • 5.1.1.2. Rising adoption of RFID technology and point-of-sale systems
    • 5.1.1.3. Growing concerns associated with product safety and counterfeit
  • 5.1.2. Restraints
    • 5.1.2.1. Need for frequent maintenance and upgradation
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological advancements in thermal printing systems
    • 5.1.3.2. Emerging use of thermal printers for customized and on-demand printing
  • 5.1.4. Challenges
    • 5.1.4.1. Thermal print quality and speed limitations
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Thermal Printing Market, by Printer Type

• 6.1. Introduction
• 6.2. Direct Thermal Printer
• 6.3. Thermal Transfer Printer

7. Thermal Printing Market, by Format Type

• 7.1. Introduction
• 7.2. Desktop Format
• 7.3. Industrial Format
• 7.4. Mobile Format

8. Thermal Printing Market, by Connectivity

• 8.1. Introduction
• 8.2. Wired
• 8.3. Wireless

9. Thermal Printing Market, by Application

• 9.1. Introduction
• 9.2. Barcode Printing
• 9.3. Card Printing
• 9.4. Kiosk & Ticket Printing
• 9.5. Point of Sale Receipt Printing
• 9.6. RFID Printing

10. Thermal Printing Market, by End-User

• 10.1. Introduction
• 10.2. Healthcare
• 10.3. Manufacturing
• 10.4. Retail
• 10.5. Transportation
• 10.6. Travel & Hospitality

11. Americas Thermal Printing Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Thermal Printing Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Thermal Printing Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Avery Dennison Corporation
• 2. Bixolon Co. Ltd.
• 3. BlueStar Inc.
• 4. Brother International Corporation
• 5. Docod Precision Group Co., Ltd.
• 6. Fujitsu Limited
• 7. GuangZhou Winprt Technology Co., Ltd.
• 8. Honeywell International Inc.
• 9. HSPOS Technology Limited
• 10. Hwasung System
• 11. K.F.I. S.r.l.
• 12. MUNBYN
• 13. NCR Corporation
• 14. NETUM
• 15. Phomemo
• 16. POS-X, Inc.
• 17. Rongta Technology (Xiamen) Group Co.,Ltd.
• 18. SATO Holdings Corporation
• 19. Seiko Epson Corporation
• 20. Shenzhen Hoin Electronic Technology Co., Ltd.
• 21. TE Connectivity Ltd.
• 22. Toshiba TEC Corporation
• 23. TSC Auto ID Technology Co., Ltd.
• 24. Wasp Barcode Technologies
• 25. Xiamen Hanin Electronic Technology Co.,Ltd.
• 26. Xiamen YAEN Electronic Technology Co., Ltd.
• 27. Xprinter Group
• 28. Zebra Technologies Corporation