세계의 토큰화 시장 : 컴포넌트, 기술, 응용 분야, 전개 모드, 조직 규모, 최종 사용자별 예측(2025-2030년)

The Tokenization Market was valued at USD 3.97 billion in 2023, expected to reach USD 4.61 billion in 2024, and is projected to grow at a CAGR of 16.92%, to USD 11.86 billion by 2030.

Tokenization refers to the process of converting sensitive data into non-sensitive equivalents, known as tokens, which can be used safely in databases and across networks without exposing actual data. This is essential in enhancing security in the financial industry, healthcare, retail, and more, by reducing risks associated with data breaches. Its necessity stems from increasing cyber threats and stringent data protection regulations like GDPR. Tokenization facilitates secure online payments, data processing, and protection for personally identifiable information, making it indispensable for maintaining trust in digital transactions. The end-use scope spans across industries including banking, financial services, insurance (BFSI), healthcare, and retail, where sensitive data handling is paramount.

Key growth influencers in the tokenization market include rising digital payment adoption, increased e-commerce transactions, and regulatory compliance requirements. Cloud-based tokenization solutions are gaining traction due to their scalability and cost-effectiveness, offering significant potential opportunities for providers to expand services. The increasing use of contactless payments and blockchain technology presents new avenues for tokenization implementation. However, market growth faces challenges such as high integration costs, complexities in deploying tokenization systems, and lack of awareness among smaller organizations. The competitive landscape is further intensified by rapidly evolving technologies and the emergence of diverse data protection solutions.

Innovative research areas for tokenization may focus on enhancing token generation algorithms, developing interoperable solutions across different platforms, and leveraging artificial intelligence to improve token lifecycle management. There is also potential in advancing tokenization for emerging technologies like the Internet of Things (IoT) and enhancing its application in blockchain-based transactions. Businesses should explore partnerships with technology providers and invest in educating customers about the benefits of tokenization for sustained growth. Understanding market dynamics and addressing limitations effectively can help companies take advantage of upcoming opportunities and mitigate potential barriers, ensuring robust security frameworks and boosting consumer confidence in the digital economy.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Tokenization Market

The Tokenization Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Proliferation of connected devices and need for tokenization
  • Surge in data breach and cyber-attacks across the globe
  • Adoption of data tokenization in the government sector operations worldwide
• Market Restraints
  • Technical complexities associated with tokenization process and limited awareness about tokens
• Market Opportunities
  • Ongoing technological advancements in tokenization
  • Potential application of tokenization in the energy sector
• Market Challenges
  • Ambiguity between encryption and tokenization among end users

Porter's Five Forces: A Strategic Tool for Navigating the Tokenization Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Tokenization Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Tokenization Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Tokenization Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Tokenization Market

A detailed market share analysis in the Tokenization Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Tokenization Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Tokenization Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Tokenization Market

A strategic analysis of the Tokenization Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Tokenization Market, highlighting leading vendors and their innovative profiles. These include American Express Company, AsiaPay Limited, Bluefin Payment Systems LLC, Broadcom Inc., Elavon Inc., Entrust Corporation, Fiserv, Inc., FISGlobal, Futurex LP, Hewlett Packard Enterprise Company, HST Card Technology, International Business Machines Corporation, Lookout, Inc., Marqeta, Inc., Mastercard Inc., MeaWallet AS, Micro Focus International PLC by Open Text Corporation, Microsoft Corporation, Oracle Corporation, PayPal, Inc., Shift4, Thales Group, TokenEx, Inc., VeriFone, Inc., and Visa Inc..

Market Segmentation & Coverage

This research report categorizes the Tokenization Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Solutions. The Services is further studied across Managed Services and Professional Services.
• Based on Technique, market is studied across API-Based and Gateway-Based.
• Based on Application Area, market is studied across Compliance Management, Payment Security, and User Authentication.
• Based on Deployment Mode, market is studied across Cloud and On-Premises.
• Based on Organization Size, market is studied across Large enterprises and SMEs.
• Based on End-User, market is studied across BFSI, Energy & Utilities, Government, Healthcare, IT & Telecom, Manufacturing, Media & Entertainment, Retail & eCommerce, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Proliferation of connected devices and need for tokenization
    • 5.1.1.2. Surge in data breach and cyber-attacks across the globe
    • 5.1.1.3. Adoption of data tokenization in the government sector operations worldwide
  • 5.1.2. Restraints
    • 5.1.2.1. Technical complexities associated with tokenization process and limited awareness about tokens
  • 5.1.3. Opportunities
    • 5.1.3.1. Ongoing technological advancements in tokenization
    • 5.1.3.2. Potential application of tokenization in the energy sector
  • 5.1.4. Challenges
    • 5.1.4.1. Ambiguity between encryption and tokenization among end users
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Tokenization Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Managed Services
  • 6.2.2. Professional Services
• 6.3. Solutions

7. Tokenization Market, by Technique

• 7.1. Introduction
• 7.2. API-Based
• 7.3. Gateway-Based

8. Tokenization Market, by Application Area

• 8.1. Introduction
• 8.2. Compliance Management
• 8.3. Payment Security
• 8.4. User Authentication

9. Tokenization Market, by Deployment Mode

• 9.1. Introduction
• 9.2. Cloud
• 9.3. On-Premises

10. Tokenization Market, by Organization Size

• 10.1. Introduction
• 10.2. Large enterprises
• 10.3. SMEs

11. Tokenization Market, by End-User

• 11.1. Introduction
• 11.2. BFSI
• 11.3. Energy & Utilities
• 11.4. Government
• 11.5. Healthcare
• 11.6. IT & Telecom
• 11.7. Manufacturing
• 11.8. Media & Entertainment
• 11.9. Retail & eCommerce
• 11.10. Travel & Hospitality

12. Americas Tokenization Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific Tokenization Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa Tokenization Market

• 14.1. Introduction
• 14.2. Denmark
• 14.3. Egypt
• 14.4. Finland
• 14.5. France
• 14.6. Germany
• 14.7. Israel
• 14.8. Italy
• 14.9. Netherlands
• 14.10. Nigeria
• 14.11. Norway
• 14.12. Poland
• 14.13. Qatar
• 14.14. Russia
• 14.15. Saudi Arabia
• 14.16. South Africa
• 14.17. Spain
• 14.18. Sweden
• 14.19. Switzerland
• 14.20. Turkey
• 14.21. United Arab Emirates
• 14.22. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2023
• 15.2. FPNV Positioning Matrix, 2023
• 15.3. Competitive Scenario Analysis
• 15.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. American Express Company
• 2. AsiaPay Limited
• 3. Bluefin Payment Systems LLC
• 4. Broadcom Inc.
• 5. Elavon Inc.
• 6. Entrust Corporation
• 7. Fiserv, Inc.
• 8. FISGlobal
• 9. Futurex LP
• 10. Hewlett Packard Enterprise Company
• 11. HST Card Technology
• 12. International Business Machines Corporation
• 13. Lookout, Inc.
• 14. Marqeta, Inc.
• 15. Mastercard Inc.
• 16. MeaWallet AS
• 17. Micro Focus International PLC by Open Text Corporation
• 18. Microsoft Corporation
• 19. Oracle Corporation
• 20. PayPal, Inc.
• 21. Shift4
• 22. Thales Group
• 23. TokenEx, Inc.
• 24. VeriFone, Inc.
• 25. Visa Inc.