비디오 컨텐츠 관리 시스템 시장 : 구성요소, 전개 방식, 용도, 산업별 - 세계 예측(2025-2030년)

The Video Content Management System Market was valued at USD 15.23 billion in 2023, expected to reach USD 18.83 billion in 2024, and is projected to grow at a CAGR of 24.31%, to USD 69.90 billion by 2030.

A Video Content Management System (VCMS) is a key technological framework that allows organizations to centrally manage, store, and distribute video content, aligning with the increasing reliance on video for communication, marketing, and training. The necessity of VCMS emerges from the growing demand for video content due to enhanced digital marketing practices, remote learning, and corporate communication needs. Its application spans across various sectors including media, entertainment, corporate, educational, healthcare, and governmental organizations. VCMS becomes essential for efficient video organization, retrieval, access controls, and analytics. Its end-use scope extends to enhancing user engagement, elevating brand presence, training, and educational inclusiveness. Market insights reveal that the proliferation of internet accessibility and the popularity of video-centric platforms like YouTube and TikTok are key influencing factors driving VCMS market growth. Additionally, the advent of AI and machine learning technologies presents opportunities for innovation in video indexing, content personalization, and automation of video processes. Enterprises can leverage these technologies to enhance content curation and distribution, thereby capturing broader audience bases and enriching user experience. The limitations include high implementation costs, data security challenges, and the need for continuous technological updates. The complexity involved in handling large-scale video data efficiently while ensuring robust security poses significant challenges. However, addressing these challenges through innovations in cloud technology, edge computing, and encryption protocols marks potential growth trajectories for businesses. The market underscores a dynamic environment with ripe opportunities for innovation in immersive technologies such as AR/VR for enriched video experiences. Companies leveraging research into 5G technology can potentially benefit from enhanced video streaming capabilities and reduced latency. As the market trend leans towards integrated video solutions, businesses focusing on developing easy-to-use, scalable, and secure VCMS solutions are well-poised to capture substantial market share amidst evolving consumer behaviors and technological advancements.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Video Content Management System Market

The Video Content Management System Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising penetration of smartphones, tablets, and other devices
  • Increasing demand for video content management systems in IT, healthcare, media, and other industries
  • Ongoing digitalization of operations in small and medium-sized enterprises (SME)
• Market Restraints
  • High Deployment costs and lack of adequate network infrastructure
• Market Opportunities
  • Introduction of 5G and faster bandwidth boosting utilization of video content management systems
  • Technological advancements to develop improved video content management systems
• Market Challenges
  • Threat to data security and privacy of users and associated interoperability issues

Porter's Five Forces: A Strategic Tool for Navigating the Video Content Management System Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Video Content Management System Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Video Content Management System Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Video Content Management System Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Video Content Management System Market

A detailed market share analysis in the Video Content Management System Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Video Content Management System Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Video Content Management System Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Video Content Management System Market

A strategic analysis of the Video Content Management System Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Video Content Management System Market, highlighting leading vendors and their innovative profiles. These include Brightcove Inc., Frame.io by Adobe Inc., Genus Technologies LLC, GUDSHO Digital, Hippo Video, HubSpot, Inc., International Business Machines Corporation, IPV Ltd., JW Player by Longtail Ad Solutions, Inc., Kaltura, Inc., Kollective Technology Inc., MediaPlatform, Microsoft Corporation, Movingimage EVP GmbH, Panopto, Inc., Plantronics, Inc., Qumu Corporation by Enghouse Systems, Salesforce, Inc., Setplex LLC, Sonic Foundry, Inc., Sparsa Digital, Uscreen, VBrick Systems, Vidizmo LLC, Vimeo, LLC, VPlayed by Contus Tech, Wistia, Ziflow, and Zype Inc..

Market Segmentation & Coverage

This research report categorizes the Video Content Management System Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Platform and Services.
• Based on Deployment Mode, market is studied across Cloud-Based and On-Premises.
• Based on Application, market is studied across Education & Learning, Enterprise Communication, Marketing & Client Engagement, Recruitment & Training, and Virtual Events.
• Based on Industry vertical, market is studied across BFSI, Education, Healthcare & Life Sciences, IT & Telecom, Media & Entertainment, and Retail & E-commerce.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising penetration of smartphones, tablets, and other devices
    • 5.1.1.2. Increasing demand for video content management systems in IT, healthcare, media, and other industries
    • 5.1.1.3. Ongoing digitalization of operations in small and medium-sized enterprises (SME)
  • 5.1.2. Restraints
    • 5.1.2.1. High Deployment costs and lack of adequate network infrastructure
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of 5G and faster bandwidth boosting utilization of video content management systems
    • 5.1.3.2. Technological advancements to develop improved video content management systems
  • 5.1.4. Challenges
    • 5.1.4.1. Threat to data security and privacy of users and associated interoperability issues
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Video Content Management System Market, by Component

• 6.1. Introduction
• 6.2. Platform
• 6.3. Services

7. Video Content Management System Market, by Deployment Mode

• 7.1. Introduction
• 7.2. Cloud-Based
• 7.3. On-Premises

8. Video Content Management System Market, by Application

• 8.1. Introduction
• 8.2. Education & Learning
• 8.3. Enterprise Communication
• 8.4. Marketing & Client Engagement
• 8.5. Recruitment & Training
• 8.6. Virtual Events

9. Video Content Management System Market, by Industry vertical

• 9.1. Introduction
• 9.2. BFSI
• 9.3. Education
• 9.4. Healthcare & Life Sciences
• 9.5. IT & Telecom
• 9.6. Media & Entertainment
• 9.7. Retail & E-commerce

10. Americas Video Content Management System Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Video Content Management System Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Video Content Management System Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Mware Secures Content Deal For White-Label IP Video Offering
  • 13.3.2. Accenture Collaborates with TELUS on Digital Transformation of its Television and Digital Life Businesses
  • 13.3.3. DCM Launches Personalized Video Solution to Meet Growing Demand for High-Impact Personalized Content
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Brightcove Inc.
• 2. Frame.io by Adobe Inc.
• 3. Genus Technologies LLC
• 4. GUDSHO Digital
• 5. Hippo Video
• 6. HubSpot, Inc.
• 7. International Business Machines Corporation
• 8. IPV Ltd.
• 9. JW Player by Longtail Ad Solutions, Inc.
• 10. Kaltura, Inc.
• 11. Kollective Technology Inc.
• 12. MediaPlatform
• 13. Microsoft Corporation
• 14. Movingimage EVP GmbH
• 15. Panopto, Inc.
• 16. Plantronics, Inc.
• 17. Qumu Corporation by Enghouse Systems
• 18. Salesforce, Inc.
• 19. Setplex LLC
• 20. Sonic Foundry, Inc.
• 21. Sparsa Digital
• 22. Uscreen
• 23. VBrick Systems
• 24. Vidizmo LLC
• 25. Vimeo, LLC
• 26. VPlayed by Contus Tech
• 27. Wistia
• 28. Ziflow
• 29. Zype Inc.