헬스케어 분야 가상현실 시장 : 기술별, 용도별 - 세계 예측(2025-2030년)

The Virtual Reality in Healthcare Market was valued at USD 10.25 billion in 2023, expected to reach USD 12.82 billion in 2024, and is projected to grow at a CAGR of 27.10%, to USD 54.94 billion by 2030.

Virtual Reality (VR) in healthcare is emerging as a transformative technology reshaping diagnosis, treatment, and medical education. Defined by its ability to create immersive, interactive 3D environments, VR caters to various necessities such as pain management, mental health treatment, rehabilitation, surgical training, and patient engagement. Healthcare providers rapidly employ VR applications in simulation training and enhancing patient experiences. End-use scope spans hospitals, clinics, therapy centers, and educational institutes. The market's expansion is fueled by the increasing demand for innovative healthcare solutions, technological advancements, and the growing emphasis on pain relief and trauma management. Additionally, the COVID-19 pandemic accelerated digital transformation in healthcare, making VR an appealing solution for remote training and treatment. However, challenges such as high initial investment costs, technological complexity, lack of standardized regulations, and data privacy concerns may impede growth. Innovations in haptic feedback, AI-enhanced simulations, and portable VR devices are ripe for exploration to enhance realism and accessibility. Noteworthy opportunities include collaborations between tech firms and healthcare providers to develop specialized VR applications and integration with AI for more personalized patient experiences. It's recommended to invest in R&D to create cost-effective VR solutions and develop clear regulatory frameworks to ensure safety. Moreover, addressing data security and interoperability will be crucial. The nature of the VR in healthcare market is dynamic, influenced by rapid technological advancements and evolving healthcare needs, calling for adaptable strategies and ongoing innovation. By capitalizing on breakthroughs in VR technology, businesses can establish a competitive edge and drive significant improvements in healthcare delivery. Embracing emerging trends like telemedicine integration and cross-industry partnerships can further solidify their contributions to a revolutionized healthcare landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Virtual Reality in Healthcare Market

The Virtual Reality in Healthcare Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing integration of technology & digitalization in healthcare
  • Increasing healthcare expenditure & focus on delivery of efficient health services
  • Rising need of VR for providing efficient, high quality, surgical training
• Market Restraints
  • High cost of equipment and software
• Market Opportunities
  • Increase in usage of VR in advanced dental procedures and cancer therapies
  • Continuous advancement in the field of information technology such as advanced computer and connectivity
• Market Challenges
  • Lack of extensive trials and use history

Porter's Five Forces: A Strategic Tool for Navigating the Virtual Reality in Healthcare Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Virtual Reality in Healthcare Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Virtual Reality in Healthcare Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Virtual Reality in Healthcare Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Virtual Reality in Healthcare Market

A detailed market share analysis in the Virtual Reality in Healthcare Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Virtual Reality in Healthcare Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Virtual Reality in Healthcare Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Virtual Reality in Healthcare Market

A strategic analysis of the Virtual Reality in Healthcare Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Virtual Reality in Healthcare Market, highlighting leading vendors and their innovative profiles. These include 3D Systems, Inc, Alphabet Inc., AppliedVR, Inc., Brainlab AG, CAE Inc., EchoPixel, Inc., Firsthand Technology Inc., GE Healthcare, Hologic, Inc., Koninklijke Philips N.V., LAERDAL MEDICAL AS, Medtronic PLC, Microsoft Corporation, Orca Health, Inc., Samsung Electronics Co. Ltd., Siemens Healthineers AG, Stryker Corporation, SyncThink Inc., Virtalis Ltd, Visualise Creative Limited, Vital Images, Inc., and Vuzix Corporation.

Market Segmentation & Coverage

This research report categorizes the Virtual Reality in Healthcare Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology, market is studied across Full Immersive VR, Non Immersive VR, and Semi Immersive VR.
• Based on Application, market is studied across Diagnosis of Cognitive Disorders, Education & Training, Phobia Treatment, Post-Traumatic Stress Disorders, Robotic Surgery, Surgery Simulation, Treatment of Autism, and Visualization & Rehabilitation.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing integration of technology & digitalization in healthcare
    • 5.1.1.2. Increasing healthcare expenditure & focus on delivery of efficient health services
    • 5.1.1.3. Rising need of VR for providing efficient, high quality, surgical training
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of equipment and software
  • 5.1.3. Opportunities
    • 5.1.3.1. Increase in usage of VR in advanced dental procedures and cancer therapies
    • 5.1.3.2. Continuous advancement in the field of information technology such as advanced computer and connectivity
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of extensive trials and use history
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Virtual Reality in Healthcare Market, by Technology

• 6.1. Introduction
• 6.2. Full Immersive VR
• 6.3. Non Immersive VR
• 6.4. Semi Immersive VR

7. Virtual Reality in Healthcare Market, by Application

• 7.1. Introduction
• 7.2. Diagnosis of Cognitive Disorders
• 7.3. Education & Training
• 7.4. Phobia Treatment
• 7.5. Post-Traumatic Stress Disorders
• 7.6. Robotic Surgery
• 7.7. Surgery Simulation
• 7.8. Treatment of Autism
• 7.9. Visualization & Rehabilitation

8. Americas Virtual Reality in Healthcare Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Virtual Reality in Healthcare Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Virtual Reality in Healthcare Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 3D Systems, Inc
• 2. Alphabet Inc.
• 3. AppliedVR, Inc.
• 4. Brainlab AG
• 5. CAE Inc.
• 6. EchoPixel, Inc.
• 7. Firsthand Technology Inc.
• 8. GE Healthcare
• 9. Hologic, Inc.
• 10. Koninklijke Philips N.V.
• 11. LAERDAL MEDICAL AS
• 12. Medtronic PLC
• 13. Microsoft Corporation
• 14. Orca Health, Inc.
• 15. Samsung Electronics Co. Ltd.
• 16. Siemens Healthineers AG
• 17. Stryker Corporation
• 18. SyncThink Inc.
• 19. Virtalis Ltd
• 20. Visualise Creative Limited
• 21. Vital Images, Inc.
• 22. Vuzix Corporation