음성 분석 시장 : 구성요소, 조직, 최종 용도, 용도, 전개 방식별 - 세계 예측(2025-2030년)

The Voice Analytics Market was valued at USD 2.55 billion in 2023, expected to reach USD 3.13 billion in 2024, and is projected to grow at a CAGR of 23.21%, to USD 11.00 billion by 2030.

Voice analytics involves the process of analyzing voice recordings to extract valuable data insights. This rapidly advancing technology is utilized in various applications such as customer service, sales, and healthcare. The necessity for voice analytics is driven by the demand for better understanding of customer interactions, enhancing customer experience, and automating processes to improve efficiency. It offers businesses the ability to uncover insights from spoken dialogue, thus supporting decision-making processes and improving operational efficiencies. The end-use scope spans diverse industries, including telecommunications, finance, healthcare, retail, and IT services, where the ability to monitor and analyze vocal interactions is crucial.

Key growth factors influencing the voice analytics market include the rise in demand for enhanced customer experience, the increasing adoption of advanced AI technologies, and the growing need for real-time monitoring and analytics. Additionally, the proliferation of smart tech and IoT devices has expanded the deployment possibilities for voice analytics. The latest potential opportunities in the market lie in leveraging AI and machine learning to develop more accurate and efficient voice processing algorithms, as well as expanding capabilities in voice emotion analytics to capture consumer sentiment effectively. To capitalize on these opportunities, businesses should focus on investing in robust AI frameworks and ensuring seamless integration with existing systems.

Despite its promise, the voice analytics market faces limitations such as privacy concerns related to data security and stringent regulatory compliances, which can hinder widespread adoption. Furthermore, challenges in processing varied accents, dialects, and languages pose significant barriers to achieving universal applicability. For business growth, innovation should target the enhancement of multi-lingual support and natural language understanding while ensuring compliance with data protection regulations. Companies should also explore cross-sector collaborations to address these challenges effectively. Overall, the voice analytics market is positioned for substantial growth, but careful strategy and innovation in addressing current limitations will be key in navigating opportunities for sustained development.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Voice Analytics Market

The Voice Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing demand for tracking agents' efficiency
  • Increasing demand to gain information from customer interactions
  • Rising emphasis on risk and fraud detection
• Market Restraints
  • High implementation costs
  • Lack of accuracy in user authentication
• Market Opportunities
  • Increasing impact of AI to improve individual experience
  • Rising number of e-commerce platforms
• Market Challenges
  • Expensive integration of voice analytics solutions with predictive analytics

Porter's Five Forces: A Strategic Tool for Navigating the Voice Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Voice Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Voice Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Voice Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Voice Analytics Market

A detailed market share analysis in the Voice Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Voice Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Voice Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Voice Analytics Market

A strategic analysis of the Voice Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Voice Analytics Market, highlighting leading vendors and their innovative profiles. These include audEERING GmbH, Avaya Inc., Batvoice Technologies, Calabrio, Inc., Invoca Inc., NICE, SESTEK, Talkdesk, The Plum Group, Inc., ThoughtSpot, Inc., Uniphore, Verint Systems, VoiceBase, Voicesense Ltd., and Xdroid.

Market Segmentation & Coverage

This research report categorizes the Voice Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Components, market is studied across Services and Solution. The Services is further studied across Consulting Services, Managed Services, Professional Services, and Support & Maintenance.
• Based on Organization, market is studied across Large Enterprises and Small & Medium Enterprises.
• Based on End-Use, market is studied across BFSI, Government & Defense, Healthcare, Retail & e-Commerce, and Telecommunication.
• Based on Application, market is studied across Call Monitoring, Reporting & Workforce Management, Risk & Fraud Detection, Sales & Marketing Management, and Sentiment Analysis.
• Based on Deployment Mode, market is studied across Cloud and On-Premise.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing demand for tracking agents' efficiency
    • 5.1.1.2. Increasing demand to gain information from customer interactions
    • 5.1.1.3. Rising emphasis on risk and fraud detection
  • 5.1.2. Restraints
    • 5.1.2.1. High implementation costs
    • 5.1.2.2. Lack of accuracy in user authentication
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing impact of AI to improve individual experience
    • 5.1.3.2. Rising number of e-commerce platforms
  • 5.1.4. Challenges
    • 5.1.4.1. Expensive integration of voice analytics solutions with predictive analytics
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Voice Analytics Market, by Components

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Consulting Services
  • 6.2.2. Managed Services
  • 6.2.3. Professional Services
  • 6.2.4. Support & Maintenance
• 6.3. Solution

7. Voice Analytics Market, by Organization

• 7.1. Introduction
• 7.2. Large Enterprises
• 7.3. Small & Medium Enterprises

8. Voice Analytics Market, by End-Use

• 8.1. Introduction
• 8.2. BFSI
• 8.3. Government & Defense
• 8.4. Healthcare
• 8.5. Retail & e-Commerce
• 8.6. Telecommunication

9. Voice Analytics Market, by Application

• 9.1. Introduction
• 9.2. Call Monitoring
• 9.3. Reporting & Workforce Management
• 9.4. Risk & Fraud Detection
• 9.5. Sales & Marketing Management
• 9.6. Sentiment Analysis

10. Voice Analytics Market, by Deployment Mode

• 10.1. Introduction
• 10.2. Cloud
• 10.3. On-Premise

11. Americas Voice Analytics Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Voice Analytics Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Voice Analytics Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. audEERING GmbH
• 2. Avaya Inc.
• 3. Batvoice Technologies
• 4. Calabrio, Inc.
• 5. Invoca Inc.
• 6. NICE
• 7. SESTEK
• 8. Talkdesk
• 9. The Plum Group, Inc.
• 10. ThoughtSpot, Inc.
• 11. Uniphore
• 12. Verint Systems
• 13. VoiceBase
• 14. Voicesense Ltd.
• 15. Xdroid