음성 기반 결제 시장 : 구성요소별, 최종 사용 산업별 - 세계 예측(2025-2030년)

The Voice-based Payments Market was valued at USD 8.15 billion in 2023, expected to reach USD 9.14 billion in 2024, and is projected to grow at a CAGR of 12.65%, to USD 18.76 billion by 2030.

Voice-based payments refer to the utilization of voice recognition technologies to facilitate financial transactions. This scope encompasses the integration of AI and voice assistants, such as Amazon's Alexa, Google's Assistant, and Apple's Siri, for seamless payment processing. These advancements are necessary due to the increasing demand for convenient, hands-free, and secure transaction methods. Applications span various sectors, including retail, banking, and e-commerce, offering businesses and consumers quick and efficient payment solutions. End-use scope extends to individual consumers, merchants, and financial institutions that benefit from streamlined payment processes, improved customer experiences, and increased operational efficiency. A driving factor for this market's growth is the proliferation of smart devices and the improving accuracy of voice recognition technology. Additionally, the growing emphasis on contactless payments-accentuated by the COVID-19 pandemic-has further accelerated interest and adoption. Key opportunities include expanding into emerging markets where mobile penetration is rising and developing tailored solutions that integrate voice payments into existing financial and retail infrastructures. However, limitations such as security concerns, technological reliability, and privacy of financial data pose significant challenges. Additionally, there is the hurdle of varied consumer tech literacy across different demographics. Innovations should focus on enhancing voice recognition accuracy, improving multi-language support, and ensuring robust security measures-like biometric verification-to safeguard user transactions. The market's nature is dynamic, as new players enter and existing ones innovate to stay competitive, necessitating continuous research and development. The most promising areas for growth involve partnerships with voice technology providers to create specialized payment ecosystems and leveraging big data for personalized user experiences. To seize these opportunities, businesses must invest in adaptive technologies and foster user trust through transparent data practices.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Voice-based Payments Market

The Voice-based Payments Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Adoption of peer-to-peer voice-based payments by several banks
  • Increasing integration of voice-based payment systems in vehicles
  • Growing demand for voice-enabled consumer electronics
• Market Restraints
  • High costs involved in integrating voice-based payments with Bluetooth and WiFi-enabled systems
• Market Opportunities
  • Favorable government initiatives to increase contactless payments
  • Technological advancements and software development in the voice-based payment software
• Market Challenges
  • Lack of awareness and acceptability of the contactless payments

Porter's Five Forces: A Strategic Tool for Navigating the Voice-based Payments Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Voice-based Payments Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Voice-based Payments Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Voice-based Payments Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Voice-based Payments Market

A detailed market share analysis in the Voice-based Payments Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Voice-based Payments Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Voice-based Payments Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Voice-based Payments Market

A strategic analysis of the Voice-based Payments Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Voice-based Payments Market, highlighting leading vendors and their innovative profiles. These include Alibaba Group Holding Limited, Alphabet Inc., Amazon.com, Inc., Apple Inc., Baidu, Inc., Cerence Inc., Huawei Technologies Co., Ltd., iFLYTEK Corporation, International Business Machines Corporation, LumenVox GmbH, Microsoft Corporation, NCR Payment Solutions, LLC, PayPal Payments Private Limited, Paysafe Holdings UK Limited, and Sensory Inc..

Market Segmentation & Coverage

This research report categorizes the Voice-based Payments Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Components, market is studied across Automatic Speech Recognition, Speaker Identification, Speaker Verification, Speech Recognition, Text-To-Speech, and Voice Recognition.
• Based on End-Use Industry, market is studied across BFSI, Energy & Utilities, Government, IT-Telecom, and Retail & E-commerce.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Adoption of peer-to-peer voice-based payments by several banks
    • 5.1.1.2. Increasing integration of voice-based payment systems in vehicles
    • 5.1.1.3. Growing demand for voice-enabled consumer electronics
  • 5.1.2. Restraints
    • 5.1.2.1. High costs involved in integrating voice-based payments with Bluetooth and WiFi-enabled systems
  • 5.1.3. Opportunities
    • 5.1.3.1. Favorable government initiatives to increase contactless payments
    • 5.1.3.2. Technological advancements and software development in the voice-based payment software
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of awareness and acceptability of the contactless payments
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Voice-based Payments Market, by Components

• 6.1. Introduction
• 6.2. Automatic Speech Recognition
• 6.3. Speaker Identification
• 6.4. Speaker Verification
• 6.5. Speech Recognition
• 6.6. Text-To-Speech
• 6.7. Voice Recognition

7. Voice-based Payments Market, by End-Use Industry

• 7.1. Introduction
• 7.2. BFSI
• 7.3. Energy & Utilities
• 7.4. Government
• 7.5. IT-Telecom
• 7.6. Retail & E-commerce

8. Americas Voice-based Payments Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Voice-based Payments Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Voice-based Payments Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Alibaba Group Holding Limited
• 2. Alphabet Inc.
• 3. Amazon.com, Inc.
• 4. Apple Inc.
• 5. Baidu, Inc.
• 6. Cerence Inc.
• 7. Huawei Technologies Co., Ltd.
• 8. iFLYTEK Corporation
• 9. International Business Machines Corporation
• 10. LumenVox GmbH
• 11. Microsoft Corporation
• 12. NCR Payment Solutions, LLC
• 13. PayPal Payments Private Limited
• 14. Paysafe Holdings UK Limited
• 15. Sensory Inc.