볼류메트릭 비디오 시장 : 볼류메트릭 캡처, 용도별 - 세계 예측(2025-2030년)

The Volumetric Video Market was valued at USD 2.18 billion in 2023, expected to reach USD 2.47 billion in 2024, and is projected to grow at a CAGR of 14.01%, to USD 5.47 billion by 2030.

Volumetric video is emerging as a transformative technology in the digital content landscape, allowing for the capture and rendering of lifelike, 3D video experiences. Its necessity is driven by its ability to create immersive experiences for various applications including film, gaming, virtual reality (VR), augmented reality (AR), and education. The end-use scope spans industries like entertainment, healthcare, sports, education, and retail, wherein businesses seek to enhance user engagement through rich and interactive content. The market is significantly influenced by technological advancements in capture and rendering technologies, which improve realism and processing efficiency. A surge in demand for AR and VR content, particularly in training simulations and remote collaboration tools, creates potential growth opportunities. Areas such as digital heritage preservation and virtual commerce provide unexplored avenues for volumetric video expansion. However, challenges remain: high production costs and technical complexities in the capture and processing stages are significant barriers. Additionally, the need for specialized hardware limits accessibility and scalability. Innovations in machine learning and AI for real-time rendering, compression techniques to reduce file size, and improved capture technology represent areas ripe for research, potentially lowering costs and widening adoption. As the market continues evolving, businesses must focus on collaborative initiatives with tech firms and content creators to overcome hardware limitations and explore cost-effective production avenues. The nature of the market is dynamic, with a growing competitive landscape spurred by startups and established tech giants alike. Companies seeking sustained growth should emphasize developing user-friendly platforms that simplify content creation, leverage partnerships for technological integration, and align product offerings with evolving consumer demands in AR and VR environments. By addressing these critical factors, businesses can position themselves at the forefront of a burgeoning market poised for substantial growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Volumetric Video Market

The Volumetric Video Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Widespread utilization of advanced delivery content solutions
  • Increasing demand for 3D/360° content in entertainment sector
  • Proliferation of content delivery devices across the globe
• Market Restraints
  • Associated high cost for the production of volumetric video
• Market Opportunities
  • Emerging applications in biomedical surgeries and medical training
  • Commercialization of 5G to offer low latency and high bandwidth speed for volumetric video content delivery
• Market Challenges
  • Lack of standardization in 3D content creation

Porter's Five Forces: A Strategic Tool for Navigating the Volumetric Video Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Volumetric Video Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Volumetric Video Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Volumetric Video Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Volumetric Video Market

A detailed market share analysis in the Volumetric Video Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Volumetric Video Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Volumetric Video Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Volumetric Video Market

A strategic analysis of the Volumetric Video Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Volumetric Video Market, highlighting leading vendors and their innovative profiles. These include 4D View Solutions, 8i Ltd., Alphabet Inc., Canon Inc., Evercoast, Fraunhofer HHI, Hammerhead Interactive Ltd., Holoxica Ltd., Intel Corporation, IO Industries Inc., Lifecast Inc., Light Field Lab, Inc., Magic Leap, Inc., Meta Platforms, Inc., Microsoft Corporation, OTOY Inc., Raytrix GmbH, RealView Imaging Ltd., Scatter, Sony Corporation, Stereolabs Inc., The Coretec Group Inc., TrueXR Sdn. Bhd., Unity Technologies Inc., Volograms Limited, Volucap GmbH, and Voxon Photonics.

Market Segmentation & Coverage

This research report categorizes the Volumetric Video Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Volumetric Capture, market is studied across Hardware, Services, and Software.
• Based on Application, market is studied across E-Commerce, Education, Medical, Signage & Advertisement, Sports Events & Entertainment, Training, Video Games & eSports, and Video Streaming & Alternate Realities.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Widespread utilization of advanced delivery content solutions
    • 5.1.1.2. Increasing demand for 3D/360° content in entertainment sector
    • 5.1.1.3. Proliferation of content delivery devices across the globe
  • 5.1.2. Restraints
    • 5.1.2.1. Associated high cost for the production of volumetric video
  • 5.1.3. Opportunities
    • 5.1.3.1. Emerging applications in biomedical surgeries and medical training
    • 5.1.3.2. Commercialization of 5G to offer low latency and high bandwidth speed for volumetric video content delivery
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of standardization in 3D content creation
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Volumetric Video Market, by Volumetric Capture

• 6.1. Introduction
• 6.2. Hardware
• 6.3. Services
• 6.4. Software

7. Volumetric Video Market, by Application

• 7.1. Introduction
• 7.2. E-Commerce
• 7.3. Education
• 7.4. Medical
• 7.5. Signage & Advertisement
• 7.6. Sports Events & Entertainment
• 7.7. Training
• 7.8. Video Games & eSports
• 7.9. Video Streaming & Alternate Realities

8. Americas Volumetric Video Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Volumetric Video Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Volumetric Video Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 4D View Solutions
• 2. 8i Ltd.
• 3. Alphabet Inc.
• 4. Canon Inc.
• 5. Evercoast
• 6. Fraunhofer HHI
• 7. Hammerhead Interactive Ltd.
• 8. Holoxica Ltd.
• 9. Intel Corporation
• 10. IO Industries Inc.
• 11. Lifecast Inc.
• 12. Light Field Lab, Inc.
• 13. Magic Leap, Inc.
• 14. Meta Platforms, Inc.
• 15. Microsoft Corporation
• 16. OTOY Inc.
• 17. Raytrix GmbH
• 18. RealView Imaging Ltd.
• 19. Scatter
• 20. Sony Corporation
• 21. Stereolabs Inc.
• 22. The Coretec Group Inc.
• 23. TrueXR Sdn. Bhd.
• 24. Unity Technologies Inc.
• 25. Volograms Limited
• 26. Volucap GmbH
• 27. Voxon Photonics