웹 및 화상 회의 SaaS 시장 : 용도별, 최종 용도별 - 세계 예측(2025-2030년)

The Web & Video Conferencing SaaS Market was valued at USD 9.44 billion in 2023, expected to reach USD 10.77 billion in 2024, and is projected to grow at a CAGR of 14.48%, to USD 24.35 billion by 2030.

The web and video conferencing SaaS market involves software solutions that facilitate remote communication through audio, video, and virtual meeting platforms. This market has become crucial as businesses increasingly rely on digital tools for team collaborations, client meetings, and broader remote work arrangements. The necessity of web and video conferencing SaaS stems from the shift towards hybrid work models, increased global collaboration, and the demand for cutting-edge communication tools to enhance productivity. Key applications span various sectors, including corporate enterprises, education, healthcare, and SMEs, with end-users ranging from C-suites to students and remote workers. Market growth is primarily driven by technological advancements like AI integrations, 4K video capabilities, and enhanced security protocols which meet the rising demand for seamless and secure communication. Cloud-based solutions and increased adoption rates in emerging markets present significant growth opportunities. Additionally, the increasing integration of web conferencing tools within business applications like CRM and project management software highlights a potent market opportunity. However, the market faces challenges such as concerns over data privacy, high competition, and the digital divide in underdeveloped regions which impede widespread adoption. Innovation prospects exist in areas like virtual reality and augmented reality conferencing, enhancing user experience and expanding functionalities. Businesses could also consider research into low-bandwidth solutions to address connectivity issues in remote areas. Moreover, exploring eco-friendly tech developments to reduce the carbon footprint of data centers hosting these services may also offer a competitive edge. The market is dynamic, characterized by frequent technological upgrades and evolving user needs, necessitating a proactive approach to innovation and an adaptive strategy to capture emerging trends and address existing limitations effectively.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Web & Video Conferencing SaaS Market

The Web & Video Conferencing SaaS Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Expansion of geographically dispersed businesses and remote workforce management
  • Increasing popularity of online education and telemedicine
  • Need for high-quality video conferencing
• Market Restraints
  • Issues related to network connectivity and internet access
• Market Opportunities
  • Rising use of new technologies such as IoT, cloud computing, VR, improved video compression, and AI
  • Developments of single sign-on (SSO) authentication, real-time audio transcription, and spatial audio
• Market Challenges
  • Lack of personal interactions and security issues

Porter's Five Forces: A Strategic Tool for Navigating the Web & Video Conferencing SaaS Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Web & Video Conferencing SaaS Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Web & Video Conferencing SaaS Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Web & Video Conferencing SaaS Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Web & Video Conferencing SaaS Market

A detailed market share analysis in the Web & Video Conferencing SaaS Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Web & Video Conferencing SaaS Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Web & Video Conferencing SaaS Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Web & Video Conferencing SaaS Market

A strategic analysis of the Web & Video Conferencing SaaS Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Web & Video Conferencing SaaS Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Amazon Web Services, Inc., Avaya Inc., Blackboard Inc., Blue Jeans Network, Inc., Cisco Systems, Inc., ConnectWise, LLC, DIALPAD, Inc., Fuze Inc., Google LLC, Intermedia.net, Inc., LogMeIn, Inc., Microsoft Teams, OneStream Live Inc., Premiere Global Services, Inc., TeamViewer, Zoho Meeting, and Zoom Video Communications, Inc..

Market Segmentation & Coverage

This research report categorizes the Web & Video Conferencing SaaS Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Application, market is studied across Consumer or Individual and Enterprise.
• Based on End-Use, market is studied across Corporate, Education, Healthcare, and Social & Non-Commercial.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Expansion of geographically dispersed businesses and remote workforce management
    • 5.1.1.2. Increasing popularity of online education and telemedicine
    • 5.1.1.3. Need for high-quality video conferencing
  • 5.1.2. Restraints
    • 5.1.2.1. Issues related to network connectivity and internet access
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising use of new technologies such as IoT, cloud computing, VR, improved video compression, and AI
    • 5.1.3.2. Developments of single sign-on (SSO) authentication, real-time audio transcription, and spatial audio
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of personal interactions and security issues
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Web & Video Conferencing SaaS Market, by Application

• 6.1. Introduction
• 6.2. Consumer or Individual
• 6.3. Enterprise

7. Web & Video Conferencing SaaS Market, by End-Use

• 7.1. Introduction
• 7.2. Corporate
• 7.3. Education
• 7.4. Healthcare
• 7.5. Social & Non-Commercial

8. Americas Web & Video Conferencing SaaS Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Web & Video Conferencing SaaS Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Web & Video Conferencing SaaS Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adobe Inc.
• 2. Amazon Web Services, Inc.
• 3. Avaya Inc.
• 4. Blackboard Inc.
• 5. Blue Jeans Network, Inc.
• 6. Cisco Systems, Inc.
• 7. ConnectWise, LLC
• 8. DIALPAD, Inc.
• 9. Fuze Inc.
• 10. Google LLC
• 11. Intermedia.net, Inc.
• 12. LogMeIn, Inc.
• 13. Microsoft Teams
• 14. OneStream Live Inc.
• 15. Premiere Global Services, Inc.
• 16. TeamViewer
• 17. Zoho Meeting
• 18. Zoom Video Communications, Inc.