전자서적 시장 : 화면 사이즈, 접속성, 가격대, 화면 유형, 장르, 유통 채널, 용도별 - 세계 예측(2025-2030년)

The eBooks Market was valued at USD 16.63 billion in 2023, expected to reach USD 18.45 billion in 2024, and is projected to grow at a CAGR of 11.05%, to USD 34.64 billion by 2030.

The eBook market entails the digital publishing sector where books are distributed in electronic format, accessible via devices such as e-readers, tablets, and smartphones. This scope includes not only fiction and non-fiction literature but also educational and professional resources, reflecting a shift from traditional print to digital formats driven by convenience, interactive capabilities, and cost-effectiveness. The necessity of eBooks is propelled by increasing digital literacy, portable device proliferation, and a demand for instant access to information. Applications span across educational institutions, corporate training programs, and personal development, with educational uses gaining significant traction due to the adaptable learning experiences eBooks offer. End-user profiles comprise students, professionals, avid readers, and institutions, underscoring a broad demographic reach. Key growth factors influencing this market are advancements in technology, rising internet penetration, and the growing emphasis on sustainable practices that discourage paper use. Opportunities such as integrating augmented reality (AR) and artificial intelligence (AI) into eBooks can enhance their value, creating immersive reading experiences and personalized content suggestions. Providers should focus on offering diverse language content and expanding multimedia elements to capture wider markets. However, challenges include digital piracy, pricing pressures, and the dominance of major players like Amazon, which create significant barriers to entry for new competitors. Furthermore, regional disparities in digital infrastructure can affect market penetration. Innovation should lean towards enhancing user engagement through personalized storytelling and interactive content, as well as targeted marketing using big data analytics to understand reader preferences. Exploring blockchain technology for copyright protection and transaction security could also be pivotal. The market is dynamic, with growth contingent on ongoing technological integration and adaptation to consumer preferences, allowing for strategic differentiation and an expansive global footprint.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving eBooks Market

The eBooks Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Expansion of digital content making and reading platforms
  • Developed subscription platforms and online reading communities
• Market Restraints
  • Undefined regulatory frameworks
• Market Opportunities
  • Highly attractive self-publishing market
  • E-book privacy and security to the copyrighted content
• Market Challenges
  • Legal complexities in the agency model
  • Differentiated and controversial regional pricing strategies

Porter's Five Forces: A Strategic Tool for Navigating the eBooks Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the eBooks Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the eBooks Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the eBooks Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the eBooks Market

A detailed market share analysis in the eBooks Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the eBooks Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the eBooks Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the eBooks Market

A strategic analysis of the eBooks Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the eBooks Market, highlighting leading vendors and their innovative profiles. These include Altair Engineering, Inc., Amazon.com, Inc., Andrews UK Limited, ANEGIS Group, Apple Inc., Barnes & Noble, Inc., Blurb Inc. by RPI Print, Inc., BookBaby by DIY Media Group, Canva Inc., ciando GmbH, Dassault Systemes SE, Designrr by PageOneTraffic Ltd., Flipbuilder, HarperCollins Publishers LLC, IGI Global, John Wiley & Sons, Inc., Kensington Publishing Corp., Kitaboo by Hurix Systems Pvt. Ltd., Lulu Press Inc., Macmillan Publishers Ltd, Marq, McGraw Hill, Rakuten Kobo Inc., Scribd Inc., Smashwords Inc by Draft2Digital, LLC, and Visme.

Market Segmentation & Coverage

This research report categorizes the eBooks Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Screen Size, market is studied across Between 6 inches to 10 inches, Less than 6 inches, and More than 10 inches.
• Based on Connectivity, market is studied across Wi-Fi and Wi-Fi/3G or 4G.
• Based on Price-Range, market is studied across Economy, Mid-Ranged, and Premium.
• Based on Screen Type, market is studied across E-Ink Display and LCD Display.
• Based on Genre, market is studied across Children's Book, Comics & Graphic Novels, Fiction, Literature, and Non-Fiction & Education.
• Based on Distribution Channel, market is studied across E-Commerce Websites and Retail Stores.
• Based on Application, market is studied across Education, Entertainment, and Healthcare.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Expansion of digital content making and reading platforms
    • 5.1.1.2. Developed subscription platforms and online reading communities
  • 5.1.2. Restraints
    • 5.1.2.1. Undefined regulatory frameworks
  • 5.1.3. Opportunities
    • 5.1.3.1. Highly attractive self-publishing market
    • 5.1.3.2. E-book privacy and security to the copyrighted content
  • 5.1.4. Challenges
    • 5.1.4.1. Legal complexities in the agency model
    • 5.1.4.2. Differentiated and controversial regional pricing strategies
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. eBooks Market, by Screen Size

• 6.1. Introduction
• 6.2. Between 6 inches to 10 inches
• 6.3. Less than 6 inches
• 6.4. More than 10 inches

7. eBooks Market, by Connectivity

• 7.1. Introduction
• 7.2. Wi-Fi
• 7.3. Wi-Fi/3G or 4G

8. eBooks Market, by Price-Range

• 8.1. Introduction
• 8.2. Economy
• 8.3. Mid-Ranged
• 8.4. Premium

9. eBooks Market, by Screen Type

• 9.1. Introduction
• 9.2. E-Ink Display
• 9.3. LCD Display

10. eBooks Market, by Genre

• 10.1. Introduction
• 10.2. Children's Book
• 10.3. Comics & Graphic Novels
• 10.4. Fiction
• 10.5. Literature
• 10.6. Non-Fiction & Education

11. eBooks Market, by Distribution Channel

• 11.1. Introduction
• 11.2. E-Commerce Websites
• 11.3. Retail Stores

12. eBooks Market, by Application

• 12.1. Introduction
• 12.2. Education
• 12.3. Entertainment
• 12.4. Healthcare

13. Americas eBooks Market

• 13.1. Introduction
• 13.2. Argentina
• 13.3. Brazil
• 13.4. Canada
• 13.5. Mexico
• 13.6. United States

14. Asia-Pacific eBooks Market

• 14.1. Introduction
• 14.2. Australia
• 14.3. China
• 14.4. India
• 14.5. Indonesia
• 14.6. Japan
• 14.7. Malaysia
• 14.8. Philippines
• 14.9. Singapore
• 14.10. South Korea
• 14.11. Taiwan
• 14.12. Thailand
• 14.13. Vietnam

15. Europe, Middle East & Africa eBooks Market

• 15.1. Introduction
• 15.2. Denmark
• 15.3. Egypt
• 15.4. Finland
• 15.5. France
• 15.6. Germany
• 15.7. Israel
• 15.8. Italy
• 15.9. Netherlands
• 15.10. Nigeria
• 15.11. Norway
• 15.12. Poland
• 15.13. Qatar
• 15.14. Russia
• 15.15. Saudi Arabia
• 15.16. South Africa
• 15.17. Spain
• 15.18. Sweden
• 15.19. Switzerland
• 15.20. Turkey
• 15.21. United Arab Emirates
• 15.22. United Kingdom

16. Competitive Landscape

• 16.1. Market Share Analysis, 2023
• 16.2. FPNV Positioning Matrix, 2023
• 16.3. Competitive Scenario Analysis
• 16.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Altair Engineering, Inc.
• 2. Amazon.com, Inc.
• 3. Andrews UK Limited
• 4. ANEGIS Group
• 5. Apple Inc.
• 6. Barnes & Noble, Inc.
• 7. Blurb Inc. by RPI Print, Inc.
• 8. BookBaby by DIY Media Group
• 9. Canva Inc.
• 10. ciando GmbH
• 11. Dassault Systemes SE
• 12. Designrr by PageOneTraffic Ltd.
• 13. Flipbuilder
• 14. HarperCollins Publishers LLC
• 15. IGI Global
• 16. John Wiley & Sons, Inc.
• 17. Kensington Publishing Corp.
• 18. Kitaboo by Hurix Systems Pvt. Ltd.
• 19. Lulu Press Inc.
• 20. Macmillan Publishers Ltd
• 21. Marq
• 22. McGraw Hill
• 23. Rakuten Kobo Inc.
• 24. Scribd Inc.
• 25. Smashwords Inc by Draft2Digital, LLC
• 26. Visme