전자서적 리더 시장 : 화면 유형, 접속성, 유통 채널별 - 세계 예측(2025-2030년)

The eReader Market was valued at USD 9.94 billion in 2023, expected to reach USD 10.61 billion in 2024, and is projected to grow at a CAGR of 6.86%, to USD 15.82 billion by 2030.

The eReader market, defined by devices designed primarily for reading digital books and periodicals, continues to evolve as a crucial segment of the consumer electronics industry. As digital content consumption grows, eReaders offer the necessity of portable and efficient reading solutions, fueling their adoption across diverse demographic groups including students, professionals, and retirees. They are increasingly applied in education, creating more conducive learning environments through access to vast digital libraries, while facilitating the travel industry by providing travelers lightweight access to extensive reading materials. The end-use scope of eReaders spans individuals to educational institutions and public libraries. Key growth factors influencing the market include the rising penetration of the internet, growing availability of e-books, and advancements in e-ink display technology that enhance readability. Moreover, increasing environmental concerns promote eReader adoption over paper-based reading materials. Opportunities are ripe in emerging markets where digital penetration is surging; expanding product features beyond reading, such as integrating audiobooks and productivity tools, could capture new segments. Innovations in battery life, user interface, and flexible or foldable display technology present substantial growth avenues. However, market growth faces limitations due to competition from multifunctional devices like tablets and smartphones, differing consumer preferences, and potential high costs associated with advanced technology incorporation. Challenging factors include content availability, regional language support, and resistance from traditional book readers. Businesses should focus on local language integration, partnerships with content providers, and augmented reality features for interactive content to drive innovation. The mature yet dynamic nature of the eReader market demands agility in adapting to consumer trends and technological advances, ensuring sustained growth and market leadership. Companies should also consider subscription models and bundled content offerings, creating additional revenue streams while enhancing customer loyalty.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving eReader Market

The eReader Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Adoption of digital content and interest in personalizing the reading experience
  • Increased popularity of subscription-based online reading services
  • Rise of self-publishing authors for ebooks and availability of products online
• Market Restraints
  • High cost and technical & operational limitations of eReaders
• Market Opportunities
  • Advancements in e-reading display and battery technologies
  • Emergence of social reading for enhancing reader experience
• Market Challenges
  • Security and privacy issues of eReaders

Porter's Five Forces: A Strategic Tool for Navigating the eReader Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the eReader Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the eReader Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the eReader Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the eReader Market

A detailed market share analysis in the eReader Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the eReader Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the eReader Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the eReader Market

A strategic analysis of the eReader Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the eReader Market, highlighting leading vendors and their innovative profiles. These include Amazon.com, Inc, Barnes & Noble, Dalian Good Display Co., Ltd., E Ink Holdings Inc., ECTACO Inc., Foxit Corporation, Good E-Reader (Bigme), Guangdong SID Technology Co., Ltd., Hanwang Technology Co.,Ltd, Huawei Technologies Co., Ltd., Lenovo Group Limited, Meebook by Haoqing Technology, ONYX International Company, Orient Display, Pervasive Displays Inc., PocketBook International SA, Rakuten Kobo Inc., reMarkable AS, RIDI Corporation, Sony Group Corporation, tolino media GmbH & Co. KG, Vivlio, and Xiaomi Corporation.

Market Segmentation & Coverage

This research report categorizes the eReader Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Screen Type, market is studied across E-Ink Screen and LCD Screen.
• Based on Connectivity, market is studied across 3/4G, 3/4G & Wi-Fi, and Wi-Fi.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Adoption of digital content and interest in personalizing the reading experience
    • 5.1.1.2. Increased popularity of subscription-based online reading services
    • 5.1.1.3. Rise of self-publishing authors for ebooks and availability of products online
  • 5.1.2. Restraints
    • 5.1.2.1. High cost and technical & operational limitations of eReaders
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in e-reading display and battery technologies
    • 5.1.3.2. Emergence of social reading for enhancing reader experience
  • 5.1.4. Challenges
    • 5.1.4.1. Security and privacy issues of eReaders
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. eReader Market, by Screen Type

• 6.1. Introduction
• 6.2. E-Ink Screen
• 6.3. LCD Screen

7. eReader Market, by Connectivity

• 7.1. Introduction
• 7.2. 3/4G
• 7.3. 3/4G & Wi-Fi
• 7.4. Wi-Fi

8. eReader Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Offline
• 8.3. Online

9. Americas eReader Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific eReader Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa eReader Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Rakuten Kobo Announces Upgraded E-Reader and Audiobook Device.
  • 12.3.2. Amazon Launches 11th Kindle E-Reader With USB Type C Charging In India.
  • 12.3.3. Lenovo YOGA Paper: New E-Reader launched in China with active stylus support
  • 12.3.4. Kindle Scribe Brings Writing to Amazon's Popular E-Reader.
  • 12.3.5. E Ink and Sharp Display Technology Corporation Collaborate on Oxide Backplanes for Next Generation of ePaper
  • 12.3.6. SuperUs partners with E Ink to build EPD-based devices in India
  • 12.3.7. Huawei's MatePad Paper is Half E-Reader, Half Tablet.
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Amazon.com, Inc
• 2. Barnes & Noble
• 3. Dalian Good Display Co., Ltd.
• 4. E Ink Holdings Inc.
• 5. ECTACO Inc.
• 6. Foxit Corporation
• 7. Good E-Reader (Bigme)
• 8. Guangdong SID Technology Co., Ltd.
• 9. Hanwang Technology Co.,Ltd
• 10. Huawei Technologies Co., Ltd.
• 11. Lenovo Group Limited
• 12. Meebook by Haoqing Technology
• 13. ONYX International Company
• 14. Orient Display
• 15. Pervasive Displays Inc.
• 16. PocketBook International SA
• 17. Rakuten Kobo Inc.
• 18. reMarkable AS
• 19. RIDI Corporation
• 20. Sony Group Corporation
• 21. tolino media GmbH & Co. KG
• 22. Vivlio
• 23. Xiaomi Corporation