방송 및 케이블 TV 시장 : 유형, 기술, 수익 모델, 용도별 - 세계 예측(2025-2030년)

The Broadcasting & Cable TV Market was valued at USD 253.30 billion in 2023, expected to reach USD 264.64 billion in 2024, and is projected to grow at a CAGR of 4.54%, to USD 345.66 billion by 2030.

The Broadcasting & Cable TV market encompasses the delivery of television programming through terrestrial signals, satellite transmission, cable lines, and online streaming platforms. In essence, this market serves as a conduit for content distribution to a mass audience, driven by technological advancements and consumer demand for diverse and convenient media consumption. The necessity of this market lies in its ability to provide entertainment, information, and educational content across various demographics, serving as a critical tool for advertisers, content creators, and consumers alike. Applications range from live broadcasting of events and news to scripted shows and on-demand programming, with end-use sectors including residential consumers, hospitality industries, and commercial enterprises seeking content for public spaces.

Key growth factors influencing the market include the rapid adoption of streaming technologies, the expansion of high-speed internet, and the increasing production and diversification of content catering to global and niche audience segments. Potential opportunities can be leveraged by adopting over-the-top (OTT) services that meet the consumer demand for flexible content consumption, crafting personalized viewing experiences, and capitalizing on advertising technologies that enhance targeted marketing efforts. However, challenges such as regulatory constraints, escalating content acquisition costs, and the threat of cord-cutting due to shifting consumer preferences pose limitations to market growth.

Innovative areas for research include the integration of artificial intelligence for content curation and recommendations, virtual reality for immersive viewing experiences, and blockchain technology for rights management and distribution transparency. Moreover, exploring data analytics and consumer insights can drive content strategy and viewer engagement, representing significant areas for business growth. The market's nature is highly competitive and dynamic, shaped by evolving consumer behaviors, technological progress, and regulatory changes, necessitating agility and strategic foresight for stakeholders aiming to capitalize on emerging trends and sustain competitive advantage in the Broadcasting & Cable TV industry.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Broadcasting & Cable TV Market

The Broadcasting & Cable TV Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing demand for high-quality and diverse content catering to varied audience preferences
  • Growing demand for online streaming services worldwide
  • Rise in sports and gaming enthusiasts across the globe
• Market Restraints
  • High maintenance and infrastructure costs of broadcasting and cable TV distribution
• Market Opportunities
  • Development of new digital advertising models by leveraging data insights from customer profiles
  • Technological advancements in AR and VR offer broadcasters new avenues for interactive content
• Market Challenges
  • Challenges in maintaining and monetizing broadcast for live events

Porter's Five Forces: A Strategic Tool for Navigating the Broadcasting & Cable TV Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Broadcasting & Cable TV Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Broadcasting & Cable TV Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Broadcasting & Cable TV Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Broadcasting & Cable TV Market

A detailed market share analysis in the Broadcasting & Cable TV Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Broadcasting & Cable TV Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Broadcasting & Cable TV Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Broadcasting & Cable TV Market

A strategic analysis of the Broadcasting & Cable TV Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Broadcasting & Cable TV Market, highlighting leading vendors and their innovative profiles. These include Altice USA, Inc., Amazon Web Services, Inc., Bell Canada Enterprises Inc., British Broadcasting Corporation (BBC), Charter Communications, Inc., Comcast Corporation, Cox Communications, Inc., Dish Network Corporation, Fox Corporation, Grupo Televisa S.A.B, Mediacom Communications Corporation, National Amusements, Inc., Netflix, Inc., ProSiebenSatMedia SE, Rogers Communications Inc., Seven West Media Ltd., Sinclair Broadcast Group, Inc., T-Mobile US, Inc., The Walt Disney Company, Verizon Communications Inc., ViacomCBS Inc., Warner Media, LLC, Yomiuri Telecasting Corporation, and Zee Entertainment Enterprises Ltd..

Market Segmentation & Coverage

This research report categorizes the Broadcasting & Cable TV Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Cable TV, Digital Terrain TV (DTT), Internet Protocol TV (IPTV), and Satellite TV.
• Based on Technology, market is studied across Digital Broadcasting, High Definition, and Ultra High Definition.
• Based on Revenue Model, market is studied across Advertisement, Hybrid, and Subscription.
• Based on Application, market is studied across Commercial and Residential. The Commercial is further studied across Corporate, Education, Healthcare, and Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing demand for high-quality and diverse content catering to varied audience preferences
    • 5.1.1.2. Growing demand for online streaming services worldwide
    • 5.1.1.3. Rise in sports and gaming enthusiasts across the globe
  • 5.1.2. Restraints
    • 5.1.2.1. High maintenance and infrastructure costs of broadcasting and cable TV distribution
  • 5.1.3. Opportunities
    • 5.1.3.1. Development of new digital advertising models by leveraging data insights from customer profiles
    • 5.1.3.2. Technological advancements in AR and VR offer broadcasters new avenues for interactive content
  • 5.1.4. Challenges
    • 5.1.4.1. Challenges in maintaining and monetizing broadcast for live events
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Broadcasting & Cable TV Market, by Type

• 6.1. Introduction
• 6.2. Cable TV
• 6.3. Digital Terrain TV (DTT)
• 6.4. Internet Protocol TV (IPTV)
• 6.5. Satellite TV

7. Broadcasting & Cable TV Market, by Technology

• 7.1. Introduction
• 7.2. Digital Broadcasting
• 7.3. High Definition
• 7.4. Ultra High Definition

8. Broadcasting & Cable TV Market, by Revenue Model

• 8.1. Introduction
• 8.2. Advertisement
• 8.3. Hybrid
• 8.4. Subscription

9. Broadcasting & Cable TV Market, by Application

• 9.1. Introduction
• 9.2. Commercial
  • 9.2.1. Corporate
  • 9.2.2. Education
  • 9.2.3. Healthcare
  • 9.2.4. Hospitality
• 9.3. Residential

10. Americas Broadcasting & Cable TV Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Broadcasting & Cable TV Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Broadcasting & Cable TV Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Al Jazeera strengthens broadcast ties with Eutelsat to expand reach across MENA and Europe regions
  • 13.3.2. Eutelsat launched Sat. tv connect to enhance the free-to-air satellite TV experience
  • 13.3.3. Invidi partnered with Hathway and DEN to introduce advanced targeted advertisements on digital cable
• 13.4. Strategy Analysis & Recommendation
  • 13.4.1. British Broadcasting Corporation (BBC)

Companies Mentioned

• 1. Altice USA, Inc.
• 2. Amazon Web Services, Inc.
• 3. Bell Canada Enterprises Inc.
• 4. British Broadcasting Corporation (BBC)
• 5. Charter Communications, Inc.
• 6. Comcast Corporation
• 7. Cox Communications, Inc.
• 8. Dish Network Corporation
• 9. Fox Corporation
• 10. Grupo Televisa S.A.B
• 11. Mediacom Communications Corporation
• 12. National Amusements, Inc.
• 13. Netflix, Inc.
• 14. ProSiebenSatMedia SE
• 15. Rogers Communications Inc.
• 16. Seven West Media Ltd.
• 17. Sinclair Broadcast Group, Inc.
• 18. T-Mobile US, Inc.
• 19. The Walt Disney Company
• 20. Verizon Communications Inc.
• 21. ViacomCBS Inc.
• 22. Warner Media, LLC
• 23. Yomiuri Telecasting Corporation
• 24. Zee Entertainment Enterprises Ltd.