디지털 경험 플랫폼 시장 : 구성요소, 배포, 용도, 조직 규모, 최종 사용자별 - 세계 예측(2025-2030년)

The Digital Experience Platform Market was valued at USD 12.26 billion in 2023, expected to reach USD 13.63 billion in 2024, and is projected to grow at a CAGR of 11.70%, to USD 26.62 billion by 2030.

A Digital Experience Platform (DXP) is an integrated suite of core technologies that support the composition, management, delivery, and optimization of contextualized digital experiences. The necessity of DXPs lies in their ability to unify multiple touchpoints and data sources, enabling personalized and seamless consumer interactions across web, mobile, social, and other digital channels. Their primary application spans various industries-ranging from e-commerce and banking to healthcare and education-where digital transformation is critical to staying competitive. End-users include organizations seeking to enhance customer engagement, streamline operations, and gather actionable insights through data integration and analytics.

Market growth is driven by increasing consumer demand for immersive experiences, the proliferation of connected devices, and the need for efficient business processes. Advances in AI and machine learning offer opportunities for DXPs to provide more sophisticated personalization and predictive analytics. Companies investing in headless or composable architectures can further benefit from improved flexibility and scalability. Potential opportunities lie in emerging markets where digital adoption is accelerating, and in sectors such as telemedicine and e-learning, which demand robust digital interfaces.

Despite these opportunities, challenges persist, such as the complexity and cost of implementation, integration hurdles with legacy systems, and data privacy concerns. Moreover, rapid technological advancements can make platforms quickly obsolete, necessitating continuous innovation and adaptation.

Innovation should focus on enhancing interoperability between disparate systems and developing solutions that emphasize scalability and flexibility. Companies should invest in research around AI-driven automations, analytics capabilities, and integrations with Internet of Things (IoT) devices to tap into smart environment applications. The nature of the DXP market is competitive, with a mix of established players and agile startups, thus requiring continuous research and development to maintain a competitive edge. Understanding evolving customer expectations and regulatory landscapes will be essential in crafting strategies that leverage new technologies and business models effectively.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Digital Experience Platform Market

The Digital Experience Platform Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing internet penetration and digital transformation initiatives
  • Rising focus on providing personalized and engaging experiences to customers
• Market Restraints
  • Significant upfront investment associated with DXPs
• Market Opportunities
  • Integration of AI and machine learning with DXPs
  • Growth of eCommerce sector and demand for robust digital experience solutions
• Market Challenges
  • Issues associated with integrating DXPs with existing systems

Porter's Five Forces: A Strategic Tool for Navigating the Digital Experience Platform Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Digital Experience Platform Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Digital Experience Platform Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Digital Experience Platform Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Digital Experience Platform Market

A detailed market share analysis in the Digital Experience Platform Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Digital Experience Platform Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Digital Experience Platform Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Digital Experience Platform Market

A strategic analysis of the Digital Experience Platform Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Digital Experience Platform Market, highlighting leading vendors and their innovative profiles. These include Acquia Inc., Adobe Inc., Bloomreach, Inc., Contentful GmbH, Crownpeak Technology, Inc., HCL Technologies Limited, Infor, Inc., International Business Machines Corporation, Kentico Software s.r.o., Liferay, Inc., Microsoft Corporation, Open Text Corporation, Optimizely, Oracle Corporation, OutSystems Inc., Pegasystems Inc., Progress Software Corporation, Salesforce.com, Inc., SAP SE, SDL, Sitecore Holding II A/S, and Squiz Pty. Ltd..

Market Segmentation & Coverage

This research report categorizes the Digital Experience Platform Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Platform and Services.
• Based on Deployment, market is studied across Cloud and On-Premise.
• Based on Application, market is studied across Business-to-Business and Business-to-Consumer.
• Based on Organization Size, market is studied across Large Enterprises and SMEs.
• Based on End-user, market is studied across BFSI, Healthcare, IT & Telecom, Manufacturing, Media & Entertainment, Retail, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing internet penetration and digital transformation initiatives
    • 5.1.1.2. Rising focus on providing personalized and engaging experiences to customers
  • 5.1.2. Restraints
    • 5.1.2.1. Significant upfront investment associated with DXPs
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of AI and machine learning with DXPs
    • 5.1.3.2. Growth of eCommerce sector and demand for robust digital experience solutions
  • 5.1.4. Challenges
    • 5.1.4.1. Issues associated with integrating DXPs with existing systems
• 5.2. Market Segmentation Analysis
  • 5.2.1. Component: Ongoing innovations in DXP platforms to support complex requirements, high customization, and large-scale deployments
  • 5.2.2. End-user: Expansion of the IT & telecom sector boosts the demand for a robust digital experience platform
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Digital Experience Platform Market, by Component

• 6.1. Introduction
• 6.2. Platform
• 6.3. Services

7. Digital Experience Platform Market, by Deployment

• 7.1. Introduction
• 7.2. Cloud
• 7.3. On-Premise

8. Digital Experience Platform Market, by Application

• 8.1. Introduction
• 8.2. Business-to-Business
• 8.3. Business-to-Consumer

9. Digital Experience Platform Market, by Organization Size

• 9.1. Introduction
• 9.2. Large Enterprises
• 9.3. SMEs

10. Digital Experience Platform Market, by End-user

• 10.1. Introduction
• 10.2. BFSI
• 10.3. Healthcare
• 10.4. IT & Telecom
• 10.5. Manufacturing
• 10.6. Media & Entertainment
• 10.7. Retail
• 10.8. Travel & Hospitality

11. Americas Digital Experience Platform Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Digital Experience Platform Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Digital Experience Platform Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Iron Mountain Incorporated launches innovative digital experience platform to enhance information management
  • 14.3.2. Acquia acquires Widen Enterprises to bolster digital experience platform capabilities
  • 14.3.3. Optimizely unveils a unified OS for marketing named Optimizely One
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Acquia Inc.
• 2. Adobe Inc.
• 3. Bloomreach, Inc.
• 4. Contentful GmbH
• 5. Crownpeak Technology, Inc.
• 6. HCL Technologies Limited
• 7. Infor, Inc.
• 8. International Business Machines Corporation
• 9. Kentico Software s.r.o.
• 10. Liferay, Inc.
• 11. Microsoft Corporation
• 12. Open Text Corporation
• 13. Optimizely
• 14. Oracle Corporation
• 15. OutSystems Inc.
• 16. Pegasystems Inc.
• 17. Progress Software Corporation
• 18. Salesforce.com, Inc.
• 19. SAP SE
• 20. SDL
• 21. Sitecore Holding II A/S
• 22. Squiz Pty. Ltd.