소프트웨어 자산관리 시장 : 컴포넌트, 도입 모델, 조직 규모, 업종별 - 세계 예측(2025-2030년)

The Software Asset Management Market was valued at USD 3.77 billion in 2023, expected to reach USD 4.25 billion in 2024, and is projected to grow at a CAGR of 13.28%, to USD 9.03 billion by 2030.

Software Asset Management (SAM) entails a set of practices aimed at optimizing the purchasing, deployment, utilization, maintenance, and disposal of software across an organization. Its scope involves license compliance, efficient use of software transparency, cost control, and minimizing security risks. The necessity for SAM stems from the ever-growing complexities of software ecosystems and the need for organizations to stay compliant with licensing agreements while managing costs effectively. SAM applications span various industries, aiding companies in gaining control over their software assets, thus ensuring efficient budget allocation and risk management while improving overall operational efficiency. End-use scope includes multiple sectors, notably IT, BFSI, healthcare, retail, and government, where software utilization is pivotal.

Key factors influencing the SAM market's growth include increasing adoption of cloud-based solutions, proliferating software audits, and the rapid digitization of businesses globally. There is a potential opportunity in integrating SAM with advanced analytics and artificial intelligence to anticipate compliance issues and optimize software usage further. Companies can capitalize on this by investing in smart SAM solutions tailored to predictive analytics and automation for dynamic asset management. However, challenges such as compliance complexity, rapid technology changes, and resistance to adopting new SAM solutions can hamper market growth. Vendors must navigate these difficulties by offering customizable, scalable solutions that incorporate advanced technologies and provide real-time insights.

Innovations in SAM are likely to focus on integrations with the Internet of Things (IoT) and artificial intelligence for enhanced decision-making tools, which can present valuable insights into asset optimization. Blockchain technology is another innovative area offering transparent and immutable software licensing records, thus minimizing compliance risks further. Market nature is dynamic, driven by technological advancements and varying regulatory landscapes, suggesting businesses need adaptive and forward-thinking strategies to thrive. Continuous research and development in SAM technology, alongside strategic partnerships with software developers, can offer sustainable growth avenues in this evolving market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Software Asset Management Market

The Software Asset Management Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing compliance and regulatory requirements
  • Growing adoption of cloud computing and virtualization technologies
  • Enhancement of operational efficiency and resource optimization
• Market Restraints
  • High initial investment and maintenance costs
• Market Opportunities
  • Increasing adoption of cloud-native and multi-cloud environment
  • Integration of emerging technologies and automation
• Market Challenges
  • Concerns regarding integration with existing it infrastructure

Porter's Five Forces: A Strategic Tool for Navigating the Software Asset Management Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Software Asset Management Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Software Asset Management Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Software Asset Management Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Software Asset Management Market

A detailed market share analysis in the Software Asset Management Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Software Asset Management Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Software Asset Management Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Software Asset Management Market

A strategic analysis of the Software Asset Management Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Software Asset Management Market, highlighting leading vendors and their innovative profiles. These include 1E, Belarc Inc., BMC Software, Inc., Broadcom Inc., Certero Limited, Eracent, Inc., Flexera Software LLC, International Business Machines Corp., InvGate, Ivanti Software, Inc., Lansweeper NV, License Dashboard, ManageEngine by ZOHO Corp., Matrix42 GmbH, Micro Focus by OpenText Corporation, Microsoft Corporation, Open iT, Inc., Scalable Software, ServiceNow, Inc., Snow Software AB., Symphony SUMMIT, Inc., USU Software AG, and Xensam AB.

Market Segmentation & Coverage

This research report categorizes the Software Asset Management Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Solutions. The Services is further studied across Managed Services and Professional Services. The Solutions is further studied across Analytics & Security, Audit & Compliance Management, Configuration Management, Contract Management, License Management, Reporting, and Software Discovery, Optimization, & Metering.
• Based on Deployment Model, market is studied across Cloud and On-Premises.
• Based on Organization Size, market is studied across Large Enterprises and SMEs.
• Based on Vertical, market is studied across BFSI, Education, Government, Healthcare & Life Sciences, IT & ITeS, Manufacturing, Media & Entertainment, Retail & eCommerce, and Telecom.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing compliance and regulatory requirements
    • 5.1.1.2. Growing adoption of cloud computing and virtualization technologies
    • 5.1.1.3. Enhancement of operational efficiency and resource optimization
  • 5.1.2. Restraints
    • 5.1.2.1. High initial investment and maintenance costs
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing adoption of cloud-native and multi-cloud environment
    • 5.1.3.2. Integration of emerging technologies and automation
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns regarding integration with existing it infrastructure
• 5.2. Market Segmentation Analysis
  • 5.2.1. Component: Outsourced expertise and comprehensive tools for effective optimization and compliance
  • 5.2.2. Organization size: Tailored solutions for large enterprises and SMEs to ensure compliance, efficiency, and cost savings
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Software Asset Management Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Managed Services
  • 6.2.2. Professional Services
• 6.3. Solutions
  • 6.3.1. Analytics & Security
  • 6.3.2. Audit & Compliance Management
  • 6.3.3. Configuration Management
  • 6.3.4. Contract Management
  • 6.3.5. License Management
  • 6.3.6. Reporting
  • 6.3.7. Software Discovery, Optimization, & Metering

7. Software Asset Management Market, by Deployment Model

• 7.1. Introduction
• 7.2. Cloud
• 7.3. On-Premises

8. Software Asset Management Market, by Organization Size

• 8.1. Introduction
• 8.2. Large Enterprises
• 8.3. SMEs

9. Software Asset Management Market, by Vertical

• 9.1. Introduction
• 9.2. BFSI
• 9.3. Education
• 9.4. Government
• 9.5. Healthcare & Life Sciences
• 9.6. IT & ITeS
• 9.7. Manufacturing
• 9.8. Media & Entertainment
• 9.9. Retail & eCommerce
• 9.10. Telecom

10. Americas Software Asset Management Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Software Asset Management Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Software Asset Management Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Stockholm-based Xensam raises EUR 37 million to fuel the next generation of AI-powered Software Asset Management
  • 13.3.2. Xensam secures USD 40 million in first external funding to drive market expansion and innovation in software asset management
  • 13.3.3. Softchoice launches SAM+ to streamline subscription-based license management and enhance compliance
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 1E
• 2. Belarc Inc.
• 3. BMC Software, Inc.
• 4. Broadcom Inc.
• 5. Certero Limited
• 6. Eracent, Inc.
• 7. Flexera Software LLC
• 8. International Business Machines Corp.
• 9. InvGate
• 10. Ivanti Software, Inc.
• 11. Lansweeper NV
• 12. License Dashboard
• 13. ManageEngine by ZOHO Corp.
• 14. Matrix42 GmbH
• 15. Micro Focus by OpenText Corporation
• 16. Microsoft Corporation
• 17. Open iT, Inc.
• 18. Scalable Software
• 19. ServiceNow, Inc.
• 20. Snow Software AB.
• 21. Symphony SUMMIT, Inc.
• 22. USU Software AG
• 23. Xensam AB