클라우드 서비스 시장 : 서비스 유형, 제공 제품, 배포 모델, 용도, 최종 사용 산업별 - 세계 예측(2025-2030년)

The Cloud Services Market was valued at USD 656.25 billion in 2023, expected to reach USD 810.01 billion in 2024, and is projected to grow at a CAGR of 23.69%, to USD 2,907.49 billion by 2030.

The cloud services market is a rapidly expanding sector encompassing a variety of offerings such as Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). These services are imperative for organizations aiming to reduce IT costs, improve scalability, and enhance business operations. The necessity of cloud services lies in their ability to provide flexible IT solutions that can accommodate fluctuating demands, improve collaboration across teams, and enable the rapid deployment of new applications. Their application spans multiple industries, including healthcare, finance, and retail, where they support critical processes like data management, customer relationship management, and financial modeling. The end-use scope is broad, encompassing businesses of all sizes from small startups leveraging SaaS for its simplicity to large enterprises utilizing sophisticated IaaS for robust infrastructure needs.

Key growth factors influencing this market include the increasing adoption of remote work practices, demand for cost-efficiency, and the surge in digital transformation initiatives. Notable opportunities include the surging interest in artificial intelligence and machine learning integrations with cloud platforms, allowing for more intelligent automation solutions. Recommendations for companies include exploring niche markets such as cloud services tailored for specific industries like legal or construction, and focusing on enhancing security features to address data privacy concerns. On the flip side, limitations include potential security vulnerabilities and compliance issues, as well as challenges stemming from data sovereignty laws. Rising competition and price wars can also threaten profitability for cloud service providers.

Innovation and research opportunities are ripe in areas like edge computing, which extends cloud services to the "edge" of the network and allows for faster data processing near the data source. Additionally, developing robust multi-cloud strategies can provide businesses more flexibility and prevent vendor lock-in. Understanding and staying adaptive to the nature of this dynamic and competitive market will be crucial for businesses aiming to harness growth successfully.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Cloud Services Market

The Cloud Services Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Expansion of 5G infrastructure and network services
  • Digital transformation in the public sector and focus on e-governance
  • Increasing adoption of cloud services by small & medium enterprises
• Market Restraints
  • Technical limitations of adopting cloud services in legacy systems
• Market Opportunities
  • Advancement to integrate AI/ML technologies in cloud service offerings
  • Investments in cloud data centers based on hybrid and multi-cloud strategies
• Market Challenges
  • Concerns associated with data privacy and security breaches

Porter's Five Forces: A Strategic Tool for Navigating the Cloud Services Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Cloud Services Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Cloud Services Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Cloud Services Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Cloud Services Market

A detailed market share analysis in the Cloud Services Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Cloud Services Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Cloud Services Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Cloud Services Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Adobe Inc., Afribit, Africa Data Centres, Afrihost, Akamai Technologies, Inc., Alibaba Group Holding Limited, Altron Limited, Amazon Web Services, Inc., Blue Turtle Technologies, Braintree By Vox, Broadcom Inc., Business Connexion Ltd., Capgemini Services SAS, Cisco System, Inc., Cognizant Technology Solutions Corporation, Datacentrix Holdings (Pty) Ltd., Datasmart Technologies, Dell Technologies Inc., Deloitte Touche Tohmatsu Limited, Dimension Data by NTT Corporation, DREAMTEC Innovation (Pty) Ltd., EOH Holdings Limited, Fsp Hub by HubIT (Pty) Ltd., Fujitsu Limited, Google LLC by Alphabet Inc., Haefele Software Ltd., HCL Technologies Limited, Hewlett Packard Enterprise Company, Hooligan Development Pty Ltd, Hostafrica, Huawei Cloud Computing Technologies Co., Ltd., Illation (Pty) Ltd., International Business Machines Corporation, Kyndryl Inc., Matoto Group of Companies, Microsoft Corporation, NetApp, Inc., Nutanix, Inc., OpenText Corporation, Oracle Corporation, Rackzar Pty Ltd., ReportStar Technologies, Routed Hosting, Salesforce Inc., SAP SE, SEACOM, Ltd, ServiceNow, Inc., SITA SOC Ltd., Skywalk Innovations, Snowflake Inc., Solid Systems Info Technology CC, Synthesis Software Technologies (Pty) Ltd., Tarsus on Demand, Tencent Holdings Ltd., Turrito Networks (Pty) Ltd, Umbono Cloud Services (Pty) Ltd., Verizon Communications Inc., Web4Africa, and Xneelo Ltd..

Market Segmentation & Coverage

This research report categorizes the Cloud Services Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Service Type, market is studied across Function as a Service, Infrastructure as a Service, Platform as a Service, and Software as a Service.
• Based on Offering, market is studied across Cloud Advertising Services, Cloud Management & Security Services, and Community Cloud Services.
• Based on Deployment Model, market is studied across Hybrid Cloud, Private Cloud, and Public Cloud.
• Based on Application, market is studied across Data Storage & Backup, Database Management, Disaster Recovery, Hosting & Development of Web Applications, and Testing and Development.
• Based on End-Use Industry, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Expansion of 5G infrastructure and network services
    • 5.1.1.2. Digital transformation in the public sector and focus on e-governance
    • 5.1.1.3. Increasing adoption of cloud services by small & medium enterprises
  • 5.1.2. Restraints
    • 5.1.2.1. Technical limitations of adopting cloud services in legacy systems
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancement to integrate AI/ML technologies in cloud service offerings
    • 5.1.3.2. Investments in cloud data centers based on hybrid and multi-cloud strategies
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns associated with data privacy and security breaches
• 5.2. Market Segmentation Analysis
  • 5.2.1. Service Type: Event-driven applications and microservice architectures with innovative enhanced features and benefits
  • 5.2.2. Offering: Innovative advancements in cloud management and security service offerings
  • 5.2.3. Deployment Model: Ongoing efforts to improve the accessibility and cost-effectiveness of public cloud
  • 5.2.4. Application: Ability of cloud services to provide a collaborative environment for hosting & development of web applications
  • 5.2.5. End-Use Industry: Exploration of cloud services in the information technology sector to enhance agility and improve the customer experience
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Cloud Services Market, by Service Type

• 6.1. Introduction
• 6.2. Function as a Service
• 6.3. Infrastructure as a Service
• 6.4. Platform as a Service
• 6.5. Software as a Service

7. Cloud Services Market, by Offering

• 7.1. Introduction
• 7.2. Cloud Advertising Services
• 7.3. Cloud Management & Security Services
• 7.4. Community Cloud Services

8. Cloud Services Market, by Deployment Model

• 8.1. Introduction
• 8.2. Hybrid Cloud
• 8.3. Private Cloud
• 8.4. Public Cloud

9. Cloud Services Market, by Application

• 9.1. Introduction
• 9.2. Data Storage & Backup
• 9.3. Database Management
• 9.4. Disaster Recovery
• 9.5. Hosting & Development of Web Applications
• 9.6. Testing and Development

10. Cloud Services Market, by End-Use Industry

• 10.1. Introduction
• 10.2. Aerospace & Defense
• 10.3. Automotive & Transportation
• 10.4. Banking, Financial Services & Insurance
• 10.5. Building, Construction & Real Estate
• 10.6. Consumer Goods & Retail
• 10.7. Education
• 10.8. Energy & Utilities
• 10.9. Government & Public Sector
• 10.10. Healthcare & Life Sciences
• 10.11. Information Technology
• 10.12. Manufacturing
• 10.13. Media & Entertainment
• 10.14. Telecommunication
• 10.15. Travel & Hospitality

11. Americas Cloud Services Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Cloud Services Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Cloud Services Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Google Launches First African Cloud Region in Johannesburg, South Africa
  • 14.3.2. Vodacom Partners with HP to Boost Cloud Services in South Africa
  • 14.3.3. Vodafone-Microsoft Partnership to Offer Gen AI, Cloud Services in Europe and Africa
  • 14.3.4. Microsoft Unveils Plan to Construct a New Data Centre in South Africa
  • 14.3.5. Liquid C2 and Google Cloud Partner to Bring Google's Cloud and Security Technologies to Africa Businesses
  • 14.3.6. Colt Completes USD 1.8 Billion Acquisition of Lumen EMEA
  • 14.3.7. Mayer Brown Advises Cloud Technology Solutions on Strategic Merger with Appsbroker
  • 14.3.8. BCX and Alibaba Join Forces for South African Cloud Service
  • 14.3.9. BCX Launches Alibaba Cloud Region in Johannesburg, South Africa
  • 14.3.10. SAP GROW Launched to Accelerate Small & Medium Businesses' Cloud Adoption Across South Africa
  • 14.3.11. Deloitte Africa Expands Cloud Engineering Practice to Meet Growing Demand for Google Cloud Expertise
  • 14.3.12. Cloud Ace Expands into South Africa - Aiming to Expand Google Cloud Market to Africa's Largest Economy
  • 14.3.13. Thoma Bravo Completes Acquisition of Coupa Software
  • 14.3.14. BCX Acquires DotCom Software Projects, Enriching its Cloud Capability
  • 14.3.15. Huawei Halves Cloud Latency in South Africa with Third Cloud Availability Zone

Companies Mentioned

• 1. Accenture PLC
• 2. Adobe Inc.
• 3. Afribit
• 4. Africa Data Centres
• 5. Afrihost
• 6. Akamai Technologies, Inc.
• 7. Alibaba Group Holding Limited
• 8. Altron Limited
• 9. Amazon Web Services, Inc.
• 10. Blue Turtle Technologies
• 11. Braintree By Vox
• 12. Broadcom Inc.
• 13. Business Connexion Ltd.
• 14. Capgemini Services SAS
• 15. Cisco System, Inc.
• 16. Cognizant Technology Solutions Corporation
• 17. Datacentrix Holdings (Pty) Ltd.
• 18. Datasmart Technologies
• 19. Dell Technologies Inc.
• 20. Deloitte Touche Tohmatsu Limited
• 21. Dimension Data by NTT Corporation
• 22. DREAMTEC Innovation (Pty) Ltd.
• 23. EOH Holdings Limited
• 24. Fsp Hub by HubIT (Pty) Ltd.
• 25. Fujitsu Limited
• 26. Google LLC by Alphabet Inc.
• 27. Haefele Software Ltd.
• 28. HCL Technologies Limited
• 29. Hewlett Packard Enterprise Company
• 30. Hooligan Development Pty Ltd
• 31. Hostafrica
• 32. Huawei Cloud Computing Technologies Co., Ltd.
• 33. Illation (Pty) Ltd.
• 34. International Business Machines Corporation
• 35. Kyndryl Inc.
• 36. Matoto Group of Companies
• 37. Microsoft Corporation
• 38. NetApp, Inc.
• 39. Nutanix, Inc.
• 40. OpenText Corporation
• 41. Oracle Corporation
• 42. Rackzar Pty Ltd.
• 43. ReportStar Technologies
• 44. Routed Hosting
• 45. Salesforce Inc.
• 46. SAP SE
• 47. SEACOM, Ltd
• 48. ServiceNow, Inc.
• 49. SITA SOC Ltd.
• 50. Skywalk Innovations
• 51. Snowflake Inc.
• 52. Solid Systems Info Technology CC
• 53. Synthesis Software Technologies (Pty) Ltd.
• 54. Tarsus on Demand
• 55. Tencent Holdings Ltd.
• 56. Turrito Networks (Pty) Ltd
• 57. Umbono Cloud Services (Pty) Ltd.
• 58. Verizon Communications Inc.
• 59. Web4Africa
• 60. Xneelo Ltd.