헬스케어 마케팅 및 커뮤니케이션 시장 : 유형, 서비스, 최종사용자별 - 세계 예측(2025-2030년)

The Healthcare Marketing & Communications Market was valued at USD 49.08 billion in 2023, expected to reach USD 52.64 billion in 2024, and is projected to grow at a CAGR of 7.38%, to USD 80.80 billion by 2030.

The healthcare marketing and communications sector plays a vital role in bridging the gap between healthcare providers, patients, and the technology fueling modern medicine. It encompasses all activities aimed at promoting healthcare services, products, and information through strategic communication and marketing strategies. The necessity of robust marketing communication in healthcare is underscored by the sector's complexity and the critical nature of its products and services. Effective strategies help to inform, educate, and build trust with consumers while ensuring regulatory compliance. Applications range from advertising pharmaceuticals and medical devices to public health campaigns and patient engagement programs. The end-use scope is broad, engaging hospitals, clinics, pharmaceutical companies, and technology firms. Key growth factors include the increasing digitalization of healthcare, personalized medicine trends, and the rising demand for telehealth services, driven further by the COVID-19 pandemic.

Potential opportunities exist in harnessing big data analytics, artificial intelligence, and social media to tailor communications and reach targeted audiences effectively. Companies can expand reach and engagement by embracing digital storytelling and interactive content platforms. Yet, challenges persist, such as stringent regulations, evolving privacy concerns, and the fragmented nature of the market. The introduction of GDPR-like legislation in various regions complicates data handling and analytics. Furthermore, the pace of technological advancement demands rapid adaptation from market participants.

Innovation thrives where technology and consumer needs intersect. Opportunities lie in developing real-time data analytics tools, AI-driven communication platforms, and personalized health information systems. Businesses can benefit from investing in augmented reality for training and patient education or improving predictive analytics for consumer behavior. Market insights reveal savvy firms capitalizing on these technologies can gain competitive advantages, fostering deeper patient engagement and achieving better health outcomes. Consequently, sustained market growth will depend on agile business strategies that address both technological advancements and shifting consumer expectations while navigating regulatory complexities.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Healthcare Marketing & Communications Market

The Healthcare Marketing & Communications Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Need for enhanced patient experience through increased communication
  • Increasing digitalization across the healthcare sector globally
  • Government enforcement to increase patient awareness & education
• Market Restraints
  • High investment requirement for healthcare marketing & communication solutions
• Market Opportunities
  • Inclination towards personalized medicine and telemedicine
  • Integration of advanced technologies and introduction of innovative features
• Market Challenges
  • Data privacy and interoperability concerns

Porter's Five Forces: A Strategic Tool for Navigating the Healthcare Marketing & Communications Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Healthcare Marketing & Communications Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Healthcare Marketing & Communications Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Healthcare Marketing & Communications Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Healthcare Marketing & Communications Market

A detailed market share analysis in the Healthcare Marketing & Communications Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Healthcare Marketing & Communications Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Healthcare Marketing & Communications Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Healthcare Marketing & Communications Market, highlighting leading vendors and their innovative profiles. These include NexgenRx Inc., SCALE Healthcare, Experian PLC, McCann Worldgroup, Toppan Merrill LLC, Spectrio, Inc., Insignia Communications Private Limited, Publicis Groupe, Indegene Limited, Advice Media, LLC, Inizio Group Limited, The Brains Healthacre, Austin Williams, Fishawack Health Group, Mauldin Group, IQVIA Inc., Open Health Communications LLP, Comhes, Syneos Health, Inc, LEVO Healthcare Consulting, LLC, Sigma Healthcare Communications, MedTrix Healthcare Pvt Ltd, MediaMedic Communications Pvt. Ltd., Evolve Healthcare Marketing, and Cheenti.

Market Segmentation & Coverage

This research report categorizes the Healthcare Marketing & Communications Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Multi-Channel and Omnichannel.
• Based on Services, market is studied across Customer Relationship Management (CRM), Digital Marketing Services, Healthcare Advertising & Public Relations, and Patient Engagement & Experience.
• Based on End-User, market is studied across Healthcare Payer and Healthcare Provider.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Need for enhanced patient experience through increased communication
    • 5.1.1.2. Increasing digitalization across the healthcare sector globally
    • 5.1.1.3. Government enforcement to increase patient awareness & education
  • 5.1.2. Restraints
    • 5.1.2.1. High investment requirement for healthcare marketing & communication solutions
  • 5.1.3. Opportunities
    • 5.1.3.1. Inclination towards personalized medicine and telemedicine
    • 5.1.3.2. Integration of advanced technologies and introduction of innovative features
  • 5.1.4. Challenges
    • 5.1.4.1. Data privacy and interoperability concerns
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Proliferating demand for multi-channel healthcare marketing & communication solutions
  • 5.2.2. Services: Significant penetration of Customer Relationship Management (CRM) services
  • 5.2.3. End-User: Burgeoning adoption by the healthcare providers
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental
• 5.5. Client Customization
  • 5.5.1. Regulatory Framework Guiding Communication in the Healthcare Sector

6. Healthcare Marketing & Communications Market, by Type

• 6.1. Introduction
• 6.2. Multi-Channel
• 6.3. Omnichannel

7. Healthcare Marketing & Communications Market, by Services

• 7.1. Introduction
• 7.2. Customer Relationship Management (CRM)
• 7.3. Digital Marketing Services
• 7.4. Healthcare Advertising & Public Relations
• 7.5. Patient Engagement & Experience

8. Healthcare Marketing & Communications Market, by End-User

• 8.1. Introduction
• 8.2. Healthcare Payer
• 8.3. Healthcare Provider

9. Americas Healthcare Marketing & Communications Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Healthcare Marketing & Communications Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Healthcare Marketing & Communications Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Accenture Completes Acquisition of Healthcare Marketing Agency ConcentricLife
  • 12.3.2. Global Health Marketing & Communications (GHMC) Welcomes Improve Comunicaciones as Exclusive Agency Partner in Mexico
  • 12.3.3. Publicis Health Launches Insagic, a Groundbreaking Insights and Advisory Business

Companies Mentioned

• 1. NexgenRx Inc.
• 2. SCALE Healthcare
• 3. Experian PLC
• 4. McCann Worldgroup
• 5. Toppan Merrill LLC
• 6. Spectrio, Inc.
• 7. Insignia Communications Private Limited
• 8. Publicis Groupe
• 9. Indegene Limited
• 10. Advice Media, LLC
• 11. Inizio Group Limited
• 12. The Brains Healthacre
• 13. Austin Williams
• 14. Fishawack Health Group
• 15. Mauldin Group
• 16. IQVIA Inc.
• 17. Open Health Communications LLP
• 18. Comhes
• 19. Syneos Health, Inc
• 20. LEVO Healthcare Consulting, LLC
• 21. Sigma Healthcare Communications
• 22. MedTrix Healthcare Pvt Ltd
• 23. MediaMedic Communications Pvt. Ltd.
• 24. Evolve Healthcare Marketing
• 25. Cheenti