로케이션 인텔리전스 시장 : 기능, 서비스, 업계별 - 세계 예측(2025-2030년)

The Location Intelligence Market was valued at USD 23.71 billion in 2023, expected to reach USD 26.59 billion in 2024, and is projected to grow at a CAGR of 12.26%, to USD 53.31 billion by 2030.

Location intelligence refers to the process of extracting meaningful insights from geospatial data to drive decision-making, reveal patterns, and optimize operations across various industries. The necessity of location intelligence is underscored by its application in numerous sectors, such as retail, urban planning, healthcare, and logistics, where understanding geographical data can significantly enhance operational efficiencies, target marketing efforts, and improve customer experiences. End-use scope encompasses applications like demographic analysis, site selection, risk management, and competitive analysis. The market for location intelligence is poised for growth due to the increasing integration of AI and IoT technologies, heightened demand for smart cities and smart infrastructure, and the proliferation of mobile technology leading to the generation of vast amounts of location-based data. Potential opportunities in the field include advancements in real-time analytics coupled with predictive modeling, which can offer organizations a robust tool for forecasting and strategic planning. However, challenges such as data privacy concerns, high implementation costs, and the need for sophisticated data analytics skills may hinder market growth. Nonetheless, innovation areas like the development of user-friendly platforms that offer powerful analytics along with improved data protection measures provide a promising research and development frontier. Furthermore, expanding the interoperability of location data with emerging technologies such as augmented reality and blockchain could open up new avenues for business growth. Companies are recommended to explore partnerships with data analytics firms and invest in scalable technology platforms to stay ahead. This market exhibits a dynamic nature, characterized by rapid technological advancements, regulatory shifts, and evolving consumer demands, necessitating that firms maintain agility and a proactive strategic posture to capitalize on emerging opportunities successfully.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Location Intelligence Market

The Location Intelligence Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Surging Application in Smartphones and Telecommunications
  • High Importance of GIS in Defense Intelligence
  • Increasing Application of Location Intelligence in Healthcare
• Market Restraints
  • Consent and Data Privacy Concerns
• Market Opportunities
  • Increasing Integration of IoT and Blockchain in Location Intelligence Solutions
  • Advanced Application in the Automotive Industry and Retail Sites
• Market Challenges
  • Limited Awareness, Expertise, and Complex Operational Challenges

Porter's Five Forces: A Strategic Tool for Navigating the Location Intelligence Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Location Intelligence Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Location Intelligence Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Location Intelligence Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Location Intelligence Market

A detailed market share analysis in the Location Intelligence Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Location Intelligence Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Location Intelligence Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Location Intelligence Market, highlighting leading vendors and their innovative profiles. These include Trimble, Inc., Kinetica DB Inc., Siemens AG, Navizon, Inc., Pitney Bowes, Inc., Scribble Maps, Qlik Sense, Risk Management Solutions, Inc., ALTERYX, INC., TomTom International BV, Robert Bosch GmbH, Microsoft Corporation, Qualcomm Technologies, Inc., Mitsubishi Electric Corporation, Targomo Casafari GmbH, Woodlands Digital Technologies, ESRI Inc., PlaceIQ, Inc., TIBCO Software Inc., Kymeta Corporation, Connectbase, SAP SE, Autodesk, Inc., and SuperMap Software Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Location Intelligence Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Function, market is studied across Asset Management, Customer Management, Facility Management, Remote Monitoring, Risk Management, Sales & Marketing Optimization, and Workforce Management.
• Based on Services, market is studied across Consulting and System Integration.
• Based on Vertical, market is studied across BFSI, Government & Defense, Manufacturing & Industrial, Media & Entertainment, Retail & Consumer Goods, Telecommunication & IT, Transportation & Logistics, and Utilities & Energy.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Surging Application in Smartphones and Telecommunications
    • 5.1.1.2. High Importance of GIS in Defense Intelligence
    • 5.1.1.3. Increasing Application of Location Intelligence in Healthcare
  • 5.1.2. Restraints
    • 5.1.2.1. Consent and Data Privacy Concerns
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing Integration of IoT and Blockchain in Location Intelligence Solutions
    • 5.1.3.2. Advanced Application in the Automotive Industry and Retail Sites
  • 5.1.4. Challenges
    • 5.1.4.1. Limited Awareness, Expertise, and Complex Operational Challenges
• 5.2. Market Segmentation Analysis
  • 5.2.1. Function: Workforce management using location intelligence is significant owing to the geographical need
  • 5.2.2. Vertical: Retail and transportation sectors exponentially use location intelligence tool for the supply chain management
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental
• 5.5. Client Customization

6. Location Intelligence Market, by Function

• 6.1. Introduction
• 6.2. Asset Management
• 6.3. Customer Management
• 6.4. Facility Management
• 6.5. Remote Monitoring
• 6.6. Risk Management
• 6.7. Sales & Marketing Optimization
• 6.8. Workforce Management

7. Location Intelligence Market, by Services

• 7.1. Introduction
• 7.2. Consulting
• 7.3. System Integration

8. Location Intelligence Market, by Vertical

• 8.1. Introduction
• 8.2. BFSI
• 8.3. Government & Defense
• 8.4. Manufacturing & Industrial
• 8.5. Media & Entertainment
• 8.6. Retail & Consumer Goods
• 8.7. Telecommunication & IT
• 8.8. Transportation & Logistics
• 8.9. Utilities & Energy

9. Americas Location Intelligence Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Location Intelligence Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Location Intelligence Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. TomTom and StreetLight partner to deliver transportation data and insights worldwide
  • 12.3.2. Alteryx Launches Automated Decision Intelligence Capabilities on the Snowflake Data Cloud
  • 12.3.3. Qualcomm Expands Offering to Simplify and Accelerate IoT Across Multiple Industries

Companies Mentioned

• 1. Trimble, Inc.
• 2. Kinetica DB Inc.
• 3. Siemens AG
• 4. Navizon, Inc.
• 5. Pitney Bowes, Inc.
• 6. Scribble Maps
• 7. Qlik Sense
• 8. Risk Management Solutions, Inc.
• 9. ALTERYX, INC.
• 10. TomTom International BV
• 11. Robert Bosch GmbH
• 12. Microsoft Corporation
• 13. Qualcomm Technologies, Inc.
• 14. Mitsubishi Electric Corporation
• 15. Targomo Casafari GmbH
• 16. Woodlands Digital Technologies
• 17. ESRI Inc.
• 18. PlaceIQ, Inc.
• 19. TIBCO Software Inc.
• 20. Kymeta Corporation
• 21. Connectbase
• 22. SAP SE
• 23. Autodesk, Inc.
• 24. SuperMap Software Co., Ltd.