세계의 MVNO 시장 : 운용 모델, 비즈니스 모델, 조직 규모, 가입자별 예측(2025-2030년)

The MVNO Market was valued at USD 99.93 billion in 2023, expected to reach USD 108.40 billion in 2024, and is projected to grow at a CAGR of 8.90%, to USD 181.52 billion by 2030.

Mobile Virtual Network Operators (MVNOs) are entities that offer mobile communication services to consumers without owning the wireless network infrastructure. They lease network capacity from traditional mobile network operators (MNOs) and focus on specific market segments by offering competitive pricing plans, niche services, or flexible offerings. The necessity of MVNOs arises from their ability to offer tailored services and cost-effective plans, addressing various consumer needs across demographics and usage patterns. Their application spans consumer, business, and machine-to-machine (M2M) communications, making them indispensable for sectors such as retail, healthcare, and IoT (Internet of Things). In terms of end-use, MVNOs target areas where traditional telecoms may fail to provide personalized or cost-efficient options, thus capturing niche markets.

Market growth is influenced by factors such as increasing mobile penetration, demand for data services, and the rise of IoT devices necessitating connectivity solutions. There's a shift towards eSIM technology, broadening MVNO service scope by simplifying network switching and enhancing user flexibility. Another potential opportunity lies in leveraging 5G technology to cater to high-speed data service needs, thereby improving customer experience and expanding business reach. Limitations include stiff competition from established MNOs, regulatory hurdles, and the need for substantial marketing efforts to build brand recognition. An overarching challenge is maintaining profitability in a price-sensitive market where consumers seek value for money.

Innovation in MVNOs could center on personalized service offerings using data analytics, partnerships with tech companies for IoT expansion, and exploring blockchain technology for secure transactions and billing. Research into seamless user interface development and AI-driven customer service can enhance consumer loyalty. The MVNO market is dynamic, with increasing trends of digital transformation and diversification essential for capturing untapped markets. Successful navigation requires a keen understanding of consumer behavior, regulatory landscapes, and strategic alliances to broaden service offerings while maintaining competitive advantage.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving MVNO Market

The MVNO Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rise in the Mobile Network Subscribers and the Growing Penetration of Mobile Devices
  • Rapidly Increasing Demand for Efficient Cellular Networks
  • MVNOs Focus on Specific Market Segment and Value Propositions
• Market Restraints
  • Rising Security Concerns Over Network Security
• Market Opportunities
  • Potential Through IoT, 5G, and Advanced MVNO with Improved Security
  • Integration of Advanced Technologies by MVNOs
• Market Challenges
  • Lack of Awareness and Expertise in the Developing Economies

Porter's Five Forces: A Strategic Tool for Navigating the MVNO Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the MVNO Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the MVNO Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the MVNO Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the MVNO Market

A detailed market share analysis in the MVNO Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the MVNO Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the MVNO Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the MVNO Market, highlighting leading vendors and their innovative profiles. These include TracFone Wireless, Inc., Kajeet Inc., Spark New Zealand Limited, Messaggio Ltd., Talkmobile Limited, Red Pocket, Inc., SK Telecom Co., Ltd., Lebara, Singtel Optus Pty Limited, Asda Stores Limited, Giffgaff, Ting Inc., TNF BV, Asahi Net, Inc., Movttel, Consumer Cellular, Inc., Vmed O2 UK Holdings Limited, Lyca Mobile UK Limited, Reach Mobile, Tesco Mobile, KDDI Corporation, Plintron Holdings PTE Limited, AirVoice Wireless, LLC, and Sakura Mobile by Og Inc..

Market Segmentation & Coverage

This research report categorizes the MVNO Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Operational Model, market is studied across Full MVNO, Reseller, and Service Operator.
• Based on Business Model, market is studied across Bundled, Business, Discount, Ethnic, International/Roaming, Specialist Data, and Youth/Media.
• Based on Organization Size, market is studied across Large Enterprises and Small and Medium-Sized Enterprises.
• Based on Subscriber, market is studied across Consumer and Enterprise.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rise in the Mobile Network Subscribers and the Growing Penetration of Mobile Devices
    • 5.1.1.2. Rapidly Increasing Demand for Efficient Cellular Networks
    • 5.1.1.3. MVNOs Focus on Specific Market Segment and Value Propositions
  • 5.1.2. Restraints
    • 5.1.2.1. Rising Security Concerns Over Network Security
  • 5.1.3. Opportunities
    • 5.1.3.1. Potential Through IoT, 5G, and Advanced MVNO with Improved Security
    • 5.1.3.2. Integration of Advanced Technologies by MVNOs
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of Awareness and Expertise in the Developing Economies
• 5.2. Market Segmentation Analysis
  • 5.2.1. Operational Model: Emergence of several full MVNOs with advanced technologies
  • 5.2.2. Business Model: Rising popularity of bundled and business MVNOs to cater to a larger enterprise population
  • 5.2.3. Organization Size: Steady increase in the adoption of MVNOs by SMEs
  • 5.2.4. Subscriber: Expansion of consumer segment use of MVNO, particularly among students and travelers
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental
• 5.5. Client Customization

6. MVNO Market, by Operational Model

• 6.1. Introduction
• 6.2. Full MVNO
• 6.3. Reseller
• 6.4. Service Operator

7. MVNO Market, by Business Model

• 7.1. Introduction
• 7.2. Bundled
• 7.3. Business
• 7.4. Discount
• 7.5. Ethnic
• 7.6. International/Roaming
• 7.7. Specialist Data
• 7.8. Youth/Media

8. MVNO Market, by Organization Size

• 8.1. Introduction
• 8.2. Large Enterprises
• 8.3. Small and Medium-Sized Enterprises

9. MVNO Market, by Subscriber

• 9.1. Introduction
• 9.2. Consumer
• 9.3. Enterprise

10. Americas MVNO Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific MVNO Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa MVNO Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Optiva MVNO Hubs Launched on Google Cloud, Offering BSS as a Service
  • 13.3.2. Alchemy Acquires numobile, a mobile virtual network operator (MVNO) and Device-as-a-Service (DaaS) provider
  • 13.3.3. mobilezone acquires Digital Republic and strengthens its MVNO business - and enters the IoT market

Companies Mentioned

• 1. TracFone Wireless, Inc.
• 2. Kajeet Inc.
• 3. Spark New Zealand Limited
• 4. Messaggio Ltd.
• 5. Talkmobile Limited
• 6. Red Pocket, Inc.
• 7. SK Telecom Co., Ltd.
• 8. Lebara
• 9. Singtel Optus Pty Limited
• 10. Asda Stores Limited
• 11. Giffgaff
• 12. Ting Inc.
• 13. TNF BV
• 14. Asahi Net, Inc.
• 15. Movttel
• 16. Consumer Cellular, Inc.
• 17. Vmed O2 UK Holdings Limited
• 18. Lyca Mobile UK Limited
• 19. Reach Mobile
• 20. Tesco Mobile
• 21. KDDI Corporation
• 22. Plintron Holdings PTE Limited
• 23. AirVoice Wireless, LLC
• 24. Sakura Mobile by Og Inc.