세계의 OLED 시장 : 제품 유형, 기술, 패널 사이즈, 용도, 분야별 예측(2025-2030년)

The OLED Market was valued at USD 54.63 billion in 2023, expected to reach USD 61.80 billion in 2024, and is projected to grow at a CAGR of 13.97%, to USD 136.49 billion by 2030.

Organic Light Emitting Diodes (OLED) are an advanced display technology utilized in a myriad of applications including consumer electronics, automotive displays, and lighting. These self-emissive displays offer advantages such as superior image quality, flexible form factors, and better energy efficiency compared to traditional LCD screens. The OLED market's necessity arises from the growing demand for better display technology in devices like smartphones, televisions, and wearable gadgets. The end-use scope spans across consumer electronics, automotive, healthcare, and lighting sectors, where enhanced display performance is a crucial competitive edge. In recent years, the market has been buoyed by the increasing investment in research and development for more durable and cost-effective OLEDs, with major growth factors including technological advancements, rising consumer expectations for premium gadgets, and increasing vehicle infotainment systems. Latest opportunities emerge from expanding markets in the Asia-Pacific region, where consumer electronics demand is rapidly growing, and innovations such as transparent and foldable displays offer untapped potential. However, the market also faces challenges, including high production costs, limited lifespan of organic materials, and the technical complexity of manufacturing high-resolution OLED panels. For businesses to excel, focusing on reducing manufacturing costs through material innovations and enhancing longevity through improved encapsulation methods is crucial. Companies could also capitalize on the automotive sector's shift towards more sophisticated display systems as vehicles advance towards higher levels of autonomy. Further innovation could involve developing more sustainable OLED technologies with a smaller environmental footprint, which would be appealing to eco-conscious consumers and industries. The OLED market remains competitive and dynamic, with ongoing research crucial to overcoming technical limitations and capturing emerging opportunities, positioning businesses to meet the ever-growing demands for high-quality and innovative display solutions.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving OLED Market

The OLED Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising Demand for Consumer and Commercial Products Such as Smartphones, TV, and Signage
  • Rising Application of PMOLED Displays in Smart Watches and Music Players
  • Increasing Adoption of Micro-Displays Across Various Verticals
• Market Restraints
  • High Cost and Short Life Span of Diodes
• Market Opportunities
  • Rising Adoption for Eco-friendly Lighting Solutions and Green Products
  • Technological Advancements in OLED Display Technology
• Market Challenges
  • Availability of Substitutes in Market Such as LED and Quantum Dots

Porter's Five Forces: A Strategic Tool for Navigating the OLED Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the OLED Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the OLED Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the OLED Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the OLED Market

A detailed market share analysis in the OLED Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the OLED Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the OLED Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the OLED Market, highlighting leading vendors and their innovative profiles. These include RITEK Group, Panasonic Corporation, Visionox Company, Winstar Display Co., Ltd., JOLED Inc. by Japan Display Inc., Sony Group Corporation, Raystar Optronics, Inc., Universal Display Corporation, Samsung Electronics Co., Ltd., Konica Minolta, Inc., LG Display Co., Ltd., Acuity Brands, Inc., Royole Corporation, BOE Technology Group Co., Ltd., Sharp Corporation, AUO Corporation, TCL China Star Optoelectronics Technology Co., Ltd., OLEDWorks LLC, KYOCERA Corporation, Kopin Corporation, OSRAM GmbH, WiseChip Semiconductor Inc., Truly International Holdings Limited, and Tianma Microelectronics Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the OLED Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product Type, market is studied across OLED Display and OLED Lighting.
• Based on Technology, market is studied across AMOLED and PMOLED. The AMOLED is further studied across FMM RGB and WOLED.
• Based on Panel Size, market is studied across 20-50 Inches, 6-20 Inches, More Than 50 Inches, and Up to 6 Inches.
• Based on Application, market is studied across Automotive Displays, Digital Signage/Large Format Displays, PC Monitors & Laptops, Smart Wearables, Smartphones, Tablets, and Television Sets.
• Based on Vertical, market is studied across Automotive, Consumer, Education, Healthcare, Industrial & Enterprise, Retail, Hospitality, and BFSI, Sports & Entertainment, and Transportation.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising Demand for Consumer and Commercial Products Such as Smartphones, TV, and Signage
    • 5.1.1.2. Rising Application of PMOLED Displays in Smart Watches and Music Players
    • 5.1.1.3. Increasing Adoption of Micro-Displays Across Various Verticals
  • 5.1.2. Restraints
    • 5.1.2.1. High Cost and Short Life Span of Diodes
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising Adoption for Eco-friendly Lighting Solutions and Green Products
    • 5.1.3.2. Technological Advancements in OLED Display Technology
  • 5.1.4. Challenges
    • 5.1.4.1. Availability of Substitutes in Market Such as LED and Quantum Dots
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product Type: Increasing utilization of OLED displays for portable and energy-efficient devices due to their lower power consumption
  • 5.2.2. Application: Growing adoption of smartphones drives the demand for OLED displays
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental
• 5.5. Client Customization

6. OLED Market, by Product Type

• 6.1. Introduction
• 6.2. OLED Display
• 6.3. OLED Lighting

7. OLED Market, by Technology

• 7.1. Introduction
• 7.2. AMOLED
  • 7.2.1. FMM RGB
  • 7.2.2. WOLED
• 7.3. PMOLED

8. OLED Market, by Panel Size

• 8.1. Introduction
• 8.2. 20-50 Inches
• 8.3. 6-20 Inches
• 8.4. More Than 50 Inches
• 8.5. Up to 6 Inches

9. OLED Market, by Application

• 9.1. Introduction
• 9.2. Automotive Displays
• 9.3. Digital Signage/Large Format Displays
• 9.4. PC Monitors & Laptops
• 9.5. Smart Wearables
• 9.6. Smartphones
• 9.7. Tablets
• 9.8. Television Sets

10. OLED Market, by Vertical

• 10.1. Introduction
• 10.2. Automotive
• 10.3. Consumer
• 10.4. Education
• 10.5. Healthcare
• 10.6. Industrial & Enterprise
• 10.7. Retail, Hospitality, and BFSI
• 10.8. Sports & Entertainment
• 10.9. Transportation

11. Americas OLED Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific OLED Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa OLED Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. LG launches world's largest G2 97-inch 4K OLED TV in India
  • 14.3.2. Samsung and LG to Collaborate to Produce OLED displays
  • 14.3.3. Samsung Launches Made in India OLED TV with Neural Quantum Processor 4K

Companies Mentioned

• 1. RITEK Group
• 2. Panasonic Corporation
• 3. Visionox Company
• 4. Winstar Display Co., Ltd.
• 5. JOLED Inc. by Japan Display Inc.
• 6. Sony Group Corporation
• 7. Raystar Optronics, Inc.
• 8. Universal Display Corporation
• 9. Samsung Electronics Co., Ltd.
• 10. Konica Minolta, Inc.
• 11. LG Display Co., Ltd.
• 12. Acuity Brands, Inc.
• 13. Royole Corporation
• 14. BOE Technology Group Co., Ltd.
• 15. Sharp Corporation
• 16. AUO Corporation
• 17. TCL China Star Optoelectronics Technology Co., Ltd.
• 18. OLEDWorks LLC
• 19. KYOCERA Corporation
• 20. Kopin Corporation
• 21. OSRAM GmbH
• 22. WiseChip Semiconductor Inc.
• 23. Truly International Holdings Limited
• 24. Tianma Microelectronics Co., Ltd.