세계의 온라인 갬블 시장 : 게임, 디바이스, 결제 모드별 예측(2025-2030년)

The Online Gambling Market was valued at USD 79.80 billion in 2023, expected to reach USD 88.33 billion in 2024, and is projected to grow at a CAGR of 10.57%, to USD 161.32 billion by 2030.

Online gambling encompasses a variety of activities conducted on digital platforms, including sports betting, casino games, poker, and more. As a burgeoning sector in the digital entertainment landscape, its growth is driven by increasing internet penetration, rising smartphone usage, and evolving consumer preferences towards virtual forms of leisure. The necessity for online gambling arises from its convenience, accessibility, and the expansion of legalized platforms that ensure safe transactions and secure gameplay. Applications of online gambling extend beyond individual entertainment to economic benefits such as job creation, tax revenues, and technological advancements. It serves end-users ranging from casual players seeking entertainment to serious gamblers pursuing profitable odds.

Key growth factors in this market include the liberalization of gambling laws across various regions, advancements in technology like AI and blockchain for enhanced user experiences, and the integration of VR to make the experience more immersive. Latest opportunities present in expanding markets within Asia-Pacific and North America, driven by regulatory relaxations and cultural openness towards gambling. To capitalize, operators should emphasize user-friendly platforms and diverse game portfolios tailored to local tastes. However, challenges such as stringent regulations in certain markets, cybersecurity risks, and the social stigma attached to gambling pose limitations. Navigating these hurdles requires robust compliance strategies and proactive customer protection measures.

The best areas for innovation include developing AI-driven predictive analytics for personalized user experiences and flagged responsible gambling behaviors, enhancing live dealer experiences through improved streaming capabilities, and integrating blockchain technology for secure, transparent transactions. The market's nature is dynamic and competitive, pushing companies to innovate continually while adapting to rapid regulatory changes. Ultimately, companies should invest in research and development focused on user experience optimization and leverage strategic partnerships to diversify offerings. This approach not only addresses existing consumer demands but also anticipates future trends, ensuring sustained growth and competitiveness in the online gambling market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Online Gambling Market

The Online Gambling Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing smartphone adoption coupled with the high internet penetration
  • Gradual legalization of online gambling and relaxation of government regulations & policies
• Market Restraints
  • Cybercrime & hacking issues related to the online gambling platform
• Market Opportunities
  • Technology advancements in online gambling platforms
  • Adoption of virtual currencies and blockchain for payment processing
• Market Challenges
  • Cultural barriers & rising addiction behavior issues
  • Slow adoption of online gambling in favor of land-based casinos

Porter's Five Forces: A Strategic Tool for Navigating the Online Gambling Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Online Gambling Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Online Gambling Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Online Gambling Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Online Gambling Market

A detailed market share analysis in the Online Gambling Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Online Gambling Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Online Gambling Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Online Gambling Market, highlighting leading vendors and their innovative profiles. These include 1xBet, 888 Holdings PLC, Action Network, Inc. by Better Collective A/S, beBettor Limited, Bet365 Group Ltd., Betsson AB, Blaze by Prolific Trade N.V., Bovada, Caesars Entertainment, Inc., Dafabet, Entain PLC, Evolution Gaming Group, Flutter Entertainment PLC, Fortuna Entertainment Group A.S., Gamesys Group PLC by Bally's Corporation, Genius Sports Group, Huddle Gaming Inc., Huuuge, Inc., Jackpocket, Inc., Kindred Group PLC, Light & Wonder, Inc., MGM Resorts International, Playstar Gaming Group, Practice Ignition Group, Rush Street Interactive, Inc., SGHC Limited, SportPesa, The Hong Kong Jockey Club, and Zodiac Casino by Casino Rewards.

Market Segmentation & Coverage

This research report categorizes the Online Gambling Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Game, market is studied across Bingo, Casino/Poker, Lottery, Social Gaming, and Sports Betting.
• Based on Device, market is studied across Desktop and Mobile.
• Based on Payment Mode, market is studied across Real Money and Virtual Money.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing smartphone adoption coupled with the high internet penetration
    • 5.1.1.2. Gradual legalization of online gambling and relaxation of government regulations & policies
  • 5.1.2. Restraints
    • 5.1.2.1. Cybercrime & hacking issues related to the online gambling platform
  • 5.1.3. Opportunities
    • 5.1.3.1. Technology advancements in online gambling platforms
    • 5.1.3.2. Adoption of virtual currencies and blockchain for payment processing
  • 5.1.4. Challenges
    • 5.1.4.1. Cultural barriers & rising addiction behavior issues
    • 5.1.4.2. Slow adoption of online gambling in favor of land-based casinos
• 5.2. Market Segmentation Analysis
  • 5.2.1. Game: Growing popularity of casino/poker such as slots, blackjack, and roulette
  • 5.2.2. Device: Significant adoption of desktops for online gambling as it provides a stable and enriched gaming experience
  • 5.2.3. Payment Mode: Rising potential of virtual money among risk-averse audience
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Online Gambling Market, by Game

• 6.1. Introduction
• 6.2. Bingo
• 6.3. Casino/Poker
• 6.4. Lottery
• 6.5. Social Gaming
• 6.6. Sports Betting

7. Online Gambling Market, by Device

• 7.1. Introduction
• 7.2. Desktop
• 7.3. Mobile

8. Online Gambling Market, by Payment Mode

• 8.1. Introduction
• 8.2. Real Money
• 8.3. Virtual Money

9. Americas Online Gambling Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Online Gambling Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Online Gambling Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Strategic Alliance between STICPAY and Bojoko Enhances Online Casino Payment Solutions
  • 12.3.2. Enhanced Bingo Offerings through QTech Games and S4Gaming Partnership
  • 12.3.3. Innovations in Mobile Sports Betting: Launch of BetMGM Nevada App
  • 12.3.4. Sega Sammy to acquire GAN for USD 107.6 million
  • 12.3.5. BetMGM and Inspired Entertainment Launch MGM Bonus City, Revolutionary Hybrid Dealer Game
  • 12.3.6. Light & Wonder Launches Authentic Gaming Live Dealer Games in U.S.
  • 12.3.7. Super Group's Betway becomes Global Betting Partner of Arsenal
  • 12.3.8. CORRECTING and REPLACING Gambling.com Group Enters Into First International Media Partnership with the Independent
  • 12.3.9. Inspired Announces Long-Term Contract Extension with bet365
  • 12.3.10. Entain to buy Poland-based Betting Operator for USD 946 million
  • 12.3.11. PokerStars Joins the Portuguese Online Betting and Gambling Association as its Newest Affiliate Member
  • 12.3.12. BETER is now the Official eSports Provider for the Fortuna Entertainment Group
  • 12.3.13. Gannett and Gambling.com Group Announce Strategic Partnership
  • 12.3.14. Rush Street Interactive Becomes First U.S.-based Online Gaming & Betting Company to Receive Accreditations Under the Responsible Gambling Council's RG Check

Companies Mentioned

• 1. 1xBet
• 2. 888 Holdings PLC
• 3. Action Network, Inc. by Better Collective A/S
• 4. beBettor Limited
• 5. Bet365 Group Ltd.
• 6. Betsson AB
• 7. Blaze by Prolific Trade N.V.
• 8. Bovada
• 9. Caesars Entertainment, Inc.
• 10. Dafabet
• 11. Entain PLC
• 12. Evolution Gaming Group
• 13. Flutter Entertainment PLC
• 14. Fortuna Entertainment Group A.S.
• 15. Gamesys Group PLC by Bally's Corporation
• 16. Genius Sports Group
• 17. Huddle Gaming Inc.
• 18. Huuuge, Inc.
• 19. Jackpocket, Inc.
• 20. Kindred Group PLC
• 21. Light & Wonder, Inc.
• 22. MGM Resorts International
• 23. Playstar Gaming Group
• 24. Practice Ignition Group
• 25. Rush Street Interactive, Inc.
• 26. SGHC Limited
• 27. SportPesa
• 28. The Hong Kong Jockey Club
• 29. Zodiac Casino by Casino Rewards